7/27 is the second studio album by American girl group Fifth Harmony. It wa… Read Full Bio ↴7/27 is the second studio album by American girl group Fifth Harmony. It was released on May 27, 2016 by Syco Music and Epic Records. The album is the follow-up to their debut studio album Reflection. Lyrically, the album discusses themes of female empowerment and love. It features guest appearances from American rappers Ty Dolla Sign and Fetty Wap, and hip hop artist Missy Elliott with collaborations from several notable producers such as Jack Antonoff, Kygo and Norwegian duo Stargate. 7/27 is primarily a pop, tropical house and R&B record with elements of reggae, funk, electronic dance music, hip hop and trap. Unlike the genres explored on Reflection, the album's songs dip into new genres such as tropical house. This is the final album of the group to feature Camila Cabello, who left in December 2016 to pursue a solo career.
Commercially, the album debuted at number four on the Billboard 200, becoming the group's joint highest charting album in the country alongside their third album Fifth Harmony, earning 74,000 equivalent album units (49,000 in pure album sales). The album earned the group their first top ten entry in the United Kingdom, peaking at number six and a top five entry in Canada, where it peaked at number three. Elsewhere, it peaked in the top ten of thirteen other countries, reaching number one in Spain and Brazil. Since its release, the album has accumulated 1.6 million equivalent album units, with streams and digital downloads included, according to Adam Leber, from the group's management team, Maverick, who spoke in an interview with Billboard. To further promote the album, the group embarked on their second headlining tour, The 7/27 Tour, visiting countries in North America, South America, Europe and Asia. 7/27 received generally positive reviews from contemporary music critics.
The album's lead single, "Work from Home", released on February 26, 2016, peaked at number four on the Billboard Hot 100, becoming the group's highest charting single in the United States and the first top five entry from an all-female group to chart in ten years since "Buttons" by The Pussycat Dolls charted at number three. Since its release, the song has charted in the top ten of twenty two countries. The second single, "All in My Head (Flex)" featuring Fetty Wap, was released on May 31, 2016 and charted within the top forty of the Billboard Hot 100 and eight other countries, earning the group their fourth top 40 entry in the United States. Two promotional singles were spawned: "The Life" and "Write on Me" before the album's release. The third single from the album, "That's My Girl", was sent to contemporary hit radio on September 27, 2016. The album 7/27 was certified Platinum by Recording Industry Association of America for combined sales, streaming and track equivalent units of 1,000,000 (220,000 in pure album units).
Background and production
"It's a side of Fifth Harmony that no one's really seen. In the beginning, we were super happy. Our first album was very jumpy. This time, we're showing who Fifth Harmony really is behind closed doors."
— Dinah Jane talking to Spin on the maturity of 7/27.
In an interview with Billboard on September 21, Cabello was quoted as saying, "We're about to start recording our new album the day after tomorrow." The following month, Jauregui also spoke with magazine saying that Max Martin was "heavily involved" in the production of the group's second full-length album. On another interview, Dinah Jane told Spin that Martin had produced six songs for their album since the previous interview took place. Harmony Samuels, who previously worked on the Hotel Transylvania track "I'm in Love with a Monster", told Entertainment Scoop that he is "currently working on a new project with them."
The title and the cover of the album were unveiled on February 25, on the group's official Instagram page, with the following caption, "We know there has been a lot of talk, but we wanted you to hear this from us... Our new album 7/27 is coming May 20th." The album's title refers to July 27, 2012, the date the group was formed on The X Factor. It was announced that the group would postpone the album's release date by one week from May 20 to 27. The following day, digital music platform site, iTunes updated the track list with two tracks under the explicit label, making this Fifth Harmony's first release to contain explicit lyrics. The group stated they moved the album to May 27 "to fit in with the 27 theme".
Commercially, the album debuted at number four on the Billboard 200, becoming the group's joint highest charting album in the country alongside their third album Fifth Harmony, earning 74,000 equivalent album units (49,000 in pure album sales). The album earned the group their first top ten entry in the United Kingdom, peaking at number six and a top five entry in Canada, where it peaked at number three. Elsewhere, it peaked in the top ten of thirteen other countries, reaching number one in Spain and Brazil. Since its release, the album has accumulated 1.6 million equivalent album units, with streams and digital downloads included, according to Adam Leber, from the group's management team, Maverick, who spoke in an interview with Billboard. To further promote the album, the group embarked on their second headlining tour, The 7/27 Tour, visiting countries in North America, South America, Europe and Asia. 7/27 received generally positive reviews from contemporary music critics.
The album's lead single, "Work from Home", released on February 26, 2016, peaked at number four on the Billboard Hot 100, becoming the group's highest charting single in the United States and the first top five entry from an all-female group to chart in ten years since "Buttons" by The Pussycat Dolls charted at number three. Since its release, the song has charted in the top ten of twenty two countries. The second single, "All in My Head (Flex)" featuring Fetty Wap, was released on May 31, 2016 and charted within the top forty of the Billboard Hot 100 and eight other countries, earning the group their fourth top 40 entry in the United States. Two promotional singles were spawned: "The Life" and "Write on Me" before the album's release. The third single from the album, "That's My Girl", was sent to contemporary hit radio on September 27, 2016. The album 7/27 was certified Platinum by Recording Industry Association of America for combined sales, streaming and track equivalent units of 1,000,000 (220,000 in pure album units).
Background and production
"It's a side of Fifth Harmony that no one's really seen. In the beginning, we were super happy. Our first album was very jumpy. This time, we're showing who Fifth Harmony really is behind closed doors."
— Dinah Jane talking to Spin on the maturity of 7/27.
In an interview with Billboard on September 21, Cabello was quoted as saying, "We're about to start recording our new album the day after tomorrow." The following month, Jauregui also spoke with magazine saying that Max Martin was "heavily involved" in the production of the group's second full-length album. On another interview, Dinah Jane told Spin that Martin had produced six songs for their album since the previous interview took place. Harmony Samuels, who previously worked on the Hotel Transylvania track "I'm in Love with a Monster", told Entertainment Scoop that he is "currently working on a new project with them."
The title and the cover of the album were unveiled on February 25, on the group's official Instagram page, with the following caption, "We know there has been a lot of talk, but we wanted you to hear this from us... Our new album 7/27 is coming May 20th." The album's title refers to July 27, 2012, the date the group was formed on The X Factor. It was announced that the group would postpone the album's release date by one week from May 20 to 27. The following day, digital music platform site, iTunes updated the track list with two tracks under the explicit label, making this Fifth Harmony's first release to contain explicit lyrics. The group stated they moved the album to May 27 "to fit in with the 27 theme".
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7/27 (Deluxe)
Fifth Harmony Lyrics
Dope New Jersey tongue Not saying too much I'm feelin' your attit…
Gonna Get Better I'm not gonna leave you now Oh, I know it's gon'…
I Lied It's crazy how that four letter word gets tossed And I'm…
No Way I know you don't want me anymore By the look on…
Not That Kinda Girl You pull up in the car, so what, it's a…
Scared Of Happy It's been a while since I was lost for words Need…
Squeeze End of the night, looking at me, what do you…
That's My Girl That's my girl Who's been working so damn hard? You got tha…
The Life Oh, I Fifth Harmony, yeah Yeah, yeah Yeah, yeah Ever sinc…
Work from Home I ain't worried 'bout nothin' I ain't wearin' na nada I'm si…
Write On Me Pick up the pen, put it on the paper Write on…
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