The 1910 Fruitgum Company is a bubblegum pop band of the 1960s; their name … Read Full Bio ↴The 1910 Fruitgum Company is a bubblegum pop band of the 1960s; their name comes from a wrapper which lead singer Frank Jeckell found in his attic. The band came together as Jeckell and The Hydes in New Jersey in 1965.

In 1967, the band was signed to bubblegum label Buddah Records, where they released five LPs under their own name and a variety of singles, as well as "appearing" on the bubblegum concept LP The Kasenetz-Katz Singing Orchestral Circus, which sounded suspiciously like the usual Buddah studio band, in spite of its promotion as a "bubblegum superjam".

Their first hit, "Simon Says", was panned by the band members, but Jeckell persuaded the band to record it. In the process they changed the beat and patterned the song after "Wooly Bully" by Sam the Sham and the Pharoahs. "Simon Says" soon became a chart-topping hit. Some, but not all, of the band's tracks were performed by studio musicians. The band started touring, opening for major acts such as The Beach Boys. They followed on to release the hits "1-2-3 Red Light", "Indian Giver", "Goody, Goody Gumdrops" and "May I Take a Giant Step".

Eventually, the group members were replaced by the producers of Super K, and the musicians that appear on the 1910 Fruitgum Company's final two albums, Indian Giver and Hard Ride, are completely different bands. Hard Ride is in fact a complete departure from the bubblegum sound, and represented an attempt to conquer the FM radio market, with hippie, blues, and psychedelic elements over lengthy tracks.

The band's most recent appearance was on the Bubble Gum Rock Special.

The seminal punk rock group Ramones cited 1910 Fruitgum Company as a fundamental influence on their music. They covered their song "Indian Giver".

1910 Fruitgum Company's song "1-2-3 Red Light" was frequently covered by the Rhode Island School of Design band The Artistics, which would later mutate into the seminal new wave band Talking Heads.

Yummy Yummy Yummy
1910 Fruitgum Company Lyrics

Jump to: Overall Meaning ↴ Line by Line Meaning ↴

Yummy, yummy, yummy
I got love in my tummy and I feel like a-lovin' you
Love, you're such a sweet thing, good enough to eat thing
And it's just a-what I'm gonna do

Ooh love to hold ya, ooh love to kiss ya
Ooh love I love it so, oh love you're sweeter
Sweeter than sugar

Ooh love, I won't let you go

Yummy, yummy, yummy
I got love in my tummy and as silly as it may seem
The lovin' that you're giving is what keeps me livin'
And your love is like peaches and cream

Kinda like sugar, kinda like spices
Kinda like, like what you do
Kinda sounds funny but your love honey
And honey, I love you

Ba, da, ba, da, da, da, da
Ba, da, da, da, da, da

Yummy, yummy, yummy
I got love in my tummy that your love can satisfy
Love, you're such a sweet thing, good enough to eat thing
And sweet thing, that ain't no lie

I love to hold ya, I love to kiss ya
Ooh love, I love it so
Ooh love, you're sweeter, sweeter than sugar
Ooh love, I won't let you go

Ba, da, ba, da, da, da, da
Ba, da, da, da, da, da

Sweet thing, yummy yummy

Overall Meaning

Yummy Yummy Yummy by 1910 Fruitgum Company is a classic pop song that is about the feeling of being in love. The lyrics express the feeling of having love in one's tummy and wanting to love and be loved. It is an upbeat, feel-good song that is catchy and easy to sing along to. The song expresses the idea that love is delicious, sweet, and good enough to eat, using food metaphors to describe the feeling of being in love.

Throughout the song, the singer expresses their love and affection for their partner, describing how they love to hold and kiss them. The imagery of sweetness is used to describe the feeling of being in love, with the singer saying that their love is sweeter than sugar. The song also talks about the importance of love in the singer's life, explaining that the love they receive from their partner is what keeps them going and that their life is like peaches and cream because of it.

Overall, Yummy Yummy Yummy is a classic pop song that is all about the feeling of being in love. It is a catchy, upbeat tune that is sure to put a smile on your face and make you want to sing along.

Line by Line Meaning

Yummy, yummy, yummy
I have a strong feeling of love and affection

I got love in my tummy and I feel like a-lovin' you
My soul is full of love and desires to be with you

Love, you're such a sweet thing, good enough to eat thing
You are a wonderful person whom I adore and cherish

And it's just a-what I'm gonna do
I am going to express my love for you

Ooh love to hold ya, ooh love to kiss ya
I want to embrace you and shower you with kisses

Ooh love I love it so, oh love you're sweeter
My love for you is immense and you are sweeter than anything in this world

Sweeter than sugar
You are more delightful than something as sweet as sugar

Ooh love, I won't let you go
I will never let go of the love we share

I got love in my tummy and as silly as it may seem
Although it may sound foolish, I have a passionate love for you

The lovin' that you're giving is what keeps me livin'
Your love is what gives me the strength to keep going

And your love is like peaches and cream
Your love is as delicious and enjoyable as peaches and cream

Kinda like sugar, kinda like spices
Your love is a combination of sweetness and excitement

Kinda like, like what you do
I adore everything about you including your actions

Kinda sounds funny but your love honey
It may seem funny, but your love is sweet like honey

And honey, I love you
Sweetheart, I am deeply in love with you

I got love in my tummy that your love can satisfy
The love I have for you can only be satisfied by your love

Sweet thing, that ain't no lie
You are a wonderful person, and I am not lying about it

Lyrics © BMG Rights Management, Sony/ATV Music Publishing LLC
Written by: Arthur Resnick, Joey Levine

Lyrics Licensed & Provided by LyricFind

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011, 2, 3 Red Light

02The Song Song2:10

03Shirley Applegate2:04

04Mighty Quinn3:04

05Yummy Yummy Yummy2:21

PT2M21S

1910 Fruitgum Company

069, 10, Let's Do It Again2:05

11Blue Eyes and Orange Skies2:00

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Comments from YouTube:

@Retroscoop

12w

The intro found its way in the top notch Cars song Just What I Needed

@mikenoxaura

14y↑1

ahh, here we go! I grew up with WHND honey radio, and they'd play this song every week...could count on it sometime during every saturday, along with several other bubblegum favorites. Thanks for the memories!

@basilioserrano1828

4y↑6

Bubblegum Music at its best.

@buckeyegirl32

15y↑1

I have never heard this by 1910 Fruitgum Company only by The Ohio Express. They are good. Thanks for posting.

@DeanMk1

You wouldn't be thinking of Chewy Chewy, would you?

@amb2745

10y↑24

Ohio Express and 1910 Fruitgum Company being on the same label (Buddah Records), traded their signature songs for the other band to sing. For 1910 Fruitgum Company, it was Yummy, Yummy, Yummy, and for Ohio Express, it was 1-2-3 Red Light.

@Radmando5

9y↑5

We had a jukebox in our basement growing up, with actual 45rpm singles, and ours said 1910 Fruitgum Company. One of those things that "sticks" in your mind.

@xdj8934

9y↑4

Played this on a Philips portable vinyl grammophone, full two battery powered mono, in our backgarden. Seems as Yesterday (played that seven inch 45 rpm also).

@PiccDan

@xdj89 Snap! Same 45, same record player.

@spy4863

14y↑9

I love the 1910 Fruitgum Co, and The Ohio Express, and all those Buddah Bubblegum groups! I also love the other bubblegum groups that recorded with other labels, such as The Archies (Calender/Kirshner),The Jackson 5 (Motown),The Partridge Family (Bell/Arista),and The Monkees (Colegram)! Now don't get me wrong- I love this recording,but being a HUGE fan of Joey Levine, I DO prefer his nasally voice with The Ohio Express on this song, though I know the backup vocals for each version are identical.

@artofthelostandfound

32w

I definitely had the 45!

@BADBIKERBENNY

13y↑1

@meowthecatsaid83 I turned 29 in September and I dig music from the 50's to the 70s. Sophistication of the 50s. Classic rock of the 60's. And the bright, bubbly disco era. This is music.

@lindasanchez2023

2y↑1

This was mentioned in Loudermilk in reference to a commentary made by Kurt Cobain during an interview.

@wonderlin1

13y↑3

@macsnafu I don't know if I've heard this since it first was on the Top 40 AM radio - may have even had this as a 45 or maybe it was on the back of another hit. Long Live the 60's

@stevetillman2928

8y↑4

The Archies also did a cover of this song...but I remember it from the 1910 Fruit Gum Company, as this was the version that was played on KTRN radio station in Wichita Falls, TX, when I was a teenager. Though actually, I hated "bubble gum music" then..

@nextsongs4god480

Steve Tillman
Hey I lived at Sheppard AFB from ‘59 to ‘66! Dude small world for sure!

@wizzardofpaws2420

28w

I was 10 when this came out. We loved it!!! Now, it's so freaking corny haha.

@stevenprecious

10y↑22

as for the Ohio Express and this 1910 F.Co. music track being the same- i've covered this song for years and love the 1910 version better, it just swings more and has slight discernible differences on guitars. also- @ 1:30 when they step up a half note the 1910 drummer drops a couple rolls slightly different. both bands were on Buddha Records but the OE version was a demo on another label. total music geekery here. love Yummy Yummy Yummy!

@mcrchickenluvr

9y↑2

I thought I was the only one who knew the differences here. I may not have been born yet when this song came out but I do know about real music. People have tried to tell me who this song really belongs to. And they try to tell me there is no sonic difference. I always tell to buy better speakers where you can actually hear the chord progression. I can hear it vary on my stereo.

@MenifeeManiac

I thought it was a fifth...but I'm 60 years old; what do I know?

@BlazinRiver1

I like the Ohio Express version better. Our band did Yummy yummy yummy and then went into Quick Joey Small. I saw the Ohio Express back in 1971.(my parents took me to the show...I was in Jr High) They did a few "bubblegum" songs and then rocked out big time. VERY heavy from what I can remember....lol Plus their hair was like past their belts....my dad freaked out...haha. This was in rural southern Indiana.

@storm7586

3y↑4

Ohio Express' version was the one I always heard growing up

@dpf5939

The music sounds pretty similar but I like the vocals better on the Ohio Express version better.

@skullduggery3377

the fruitgum singer is a bit bland. sort of like chewing gum that's lost it's flavor?

@kiethblack3870

1y↑2

When it comes to this song....ha ha.....I've always liked THIS band's version better than other versions. Well......I also like that version in Monty Python's Flying Circus.....trying 'not to be seen' hiding in crates.

@PMexPAT

8y↑14

My band (the Majority) supported the 1910 FGC at their London press conference at the Revolution Club in Mayfair. They were terrible live,terrible. But nice lads who seemed slightly overwhelmed they were in London.

@johnjstecher

10y↑4

Was writin by Joey Levine, (drummer, Ohio express) and Arthur Resnick.

@suejohnston34

Great memories

@jimfritz9503

I had to buy a co worker a new radio when this song came on the air ONE time too many. Open window , flying radio. Brick wall. No more radio. 🤪

@VinnyTuberino

15y↑1

Ahhhh, now that's the stuff!

@galoon

13y↑2

It sounds like the Ohio Express's instrumental track with different vocals laid over it.

@hadoenough

14y↑3

Ohio Express and Fruitgum Compnay were all part of the same production company.

@galoon

11y↑2

Yeah! The scene after the "How Not To Be Seen" sketch where the band is playing this while hiding in boxes---that was hilarious! I don't know who the band was but they did a pretty good rendition of this song.

@kiethblack3870

1y↑1

HA HA! I was sure there'd be another Python fan & reference. Sorry I'm 9 years too late with my comment -- oops. 🙂

@galoon

@Kieth Black Better late than never!😁

@mcfrdmn

13y

Lovely song from yesteryear!

@10Tuxedo

I never knew Telly Savalas was in a band.

@marguskiis7711

4y↑1

At least 1910 was a real band (unlike Ohio Express) , which wrote and played most of their songs themselves

@macsnafu

13y

@homecurious You're right--Ohio Express did it first. But 1910 Fruitgum Company's cover of it came out in the same year--so this cover is also from 1968!

@Axel94full

13y

Lisa: Bart has right, what had you done if Granpa didn't wanted to leave you watch "the first man on the moon" ? Homer thinking: YUMMY YUMMY YUMMY Simpson's Episode, sorry for the text i'm italian xD

@sacheverelle

10y↑2

@brutaldefender"Yummy Yummy Yummy" is a bubblegum pop song by Arthur Resnick and Joey Levine, first recorded by Ohio Express in 1968. ~Wikipedia

@bajonettm2122

7y↑3

They truely do it better than those Ohio guys
no doubt

@Janko1972

"Stand" by REM is my favourite Bubblegum song.

@rogerhuggettjr.7675

Of modern bubblegum, I'd say Switchfoot's only shallow song, "Oh Gravity."

@anthony4162003

12y

just seen then in concert in astoria thurs aug 2nd

@vickibermudez1027

3y↑1

LOVE , LOVE this older music
At least you can understand the words and THEY HAD CLASS, NOT GRABBING THERE CROCH AND CUSSING LIKE A HEATHEN...
BRING IT BACK !!!

@MSTmike3k

5y↑1

Here because Al mentions them on Married with Children

@mrhdbnger

7y↑11

I had this on a compilation record as a kid so imagine my surprise when I googled it and it came up Ohio Express. The singer's nasal whine of a lead vocal was annoying. I like this version better.

@PIANOPHUNGUY

4y↑2

The nasal voice sounds kind of like child like. So kids liked it for that reason.

@jabyrd1

4y↑1

@PIANOPHUNGUY I liked his voice too Ohio Express version. I'm not a kid now and I still like it better

@derekmoody1358

How can i contact a member of the band for a phone interview on a 23 year running national radio show?

@TheGrooveMaster10

The height of the 60s rebellion, lol

@boopswings

14y

the best of the best of this song comes from the Ohio Express - Yummy Yummy Yummy 2008

@LindaSisko

14y↑1

NJ boys from Linden

@willieglewis

I use to listen to this shit when I was a kid.

@meowthecatsaid83

14y

Just Discovered Them Today My Mom Bought A CD And The First Song Was Simon Says Which I Remember From Kindergarden The Funny Thing Is I Will Be 27 In September And All My Friend Think I Am Crazy

@lkijju

12y↑1

bloody hell are they still going? lol

@nacho2186

6y↑1

loudermilk brought me here

@brucer12

14y

I met a guy in HawaII (BIG ISLAND) who was a cook who said he was a member of this group way back---my mind was a little fuzzy (it involves tiny umbrellas)--Any rock peeps have a idea who it was??

@eonbriz3360

4y↑1

Revival of this could be good

@macsnafu

13y↑2

@brutaldefender You're on the internet but don't know how to do a Google or Wikipedia search? Per Wikipedia: "Yummy Yummy Yummy" is a bubblegum pop song by Arthur Resnick and Joey Levine, first recorded by Ohio Express in 1968. And to make it relevant to this Youtube, "The song was covered by 1910 Fruitgum Company on the 1968 album 1, 2, 3, Red Light."

@MichaelHansenFUN

11y

this is a remake?

@ejs193

10y↑3

I remember the 45 was a yellow color , wow ,how many years would that be , please pinch me lol

@38yofrmut

9y↑32

Sorry, this song belongs to Ohio Express.

@dadadruma

14y

ok somebody tell me im wrong and ill be more than glad but doesnt the music mirror the ohio express's version?

@DallasPix

Ohio Express is the original..
I do see that 1910 did cover this on their ''1, 2, 3, Red Light'' album.. Interesting.

@nextsongs4god480

Uhhmm did 1910 do it as well as Ohio Express?

@indoguju

Here because of loudermilk

@MrTantalust

Mitch McConnell?

@juanjaramillo2618

6y↑1

Stephen king's the stand brought me here

@pokesimlvr

13y

this WAS the original from the 1960's

@patrickmcgrath5411

3y↑1

QUESTION OF THE DAY..."BAZOOKA" OR "DOUBLE BUBBLE"🤔

@DHudelson

5y↑1

Like this lead singer's voice better than the Ohio Express guy (whom I always thought sounded annoying). But he should've been louder in the mix.

@homecurious

13y

@pokesimlvr No, this isn't the original from the 1960's. Ohio Express did it first.

@Haroldbeavis1969

13y

@dadadruma LOL this is the Ohio Express. Baby Boomers make this common mistake, confusing them with 1910 Fruitgum.

@lloyddias9278

6y↑1

Bart Simpson brought me here!

@hobillyjerry

11y

Geez....

@Andrewsmate

11y

Re-sang version.

@digotron2000

11y

Monty python? How not to be seen? Anybody

@THEMOJOMANsince1959

13y

@sperrico YEAH THEY'RE COPY CAT COVER ARTIST..THIS IS A "OHIO EXPRESS" SONG

@desico

12y

The Oho Express were the only ones that EVER Recorded this Song...The 1K was adjusted, where the Lead Vocal comes from, or this is a Karaoke. TRUST ME. Mark of the 1910 Fuitgum Company did not EVER Record this. Yep, Karaoke. That is not my Mark. Just for the Record!!!

@stuartdennig6098

5y↑1

These guys are from Livingston New Jersey, The same town Jared Kushner is from ...

@ronin4580

3y↑1

Need to wash this out of my ears with some Stones. I'm out.

@beatlechick1

I was 13 when this came out. My feelings were just like yours only it would be The Beatles. I couldn't stand "bubblegum" music.

@stormwsfb1

11y↑2

Too bad it's sounds better by Ohio Express

This is the Ohio Express NOT the 1910 Fruitgum Company.

@helmuthausmann2193

It`s the same

@WILBURSNYDER

12y↑2

this was when, music was FUN !.. the music, that passes for music, . is wimpy.. no one plays their own music.. .. at least even the bubble gummer's had talent... i call the music today.. crap ans sucide rock..it's all so dam ! depressing.. and the same.. no originality...