2009–2010: Debut and Shock of the New Era
Prior to their debut, Korean news outlets reported that Cube Entertainment would be releasing a new boy group known as "B2ST", pronounced "Beast". This name was changed to "Beast" before their debut, but the group retains the original stylisation in all their promotional material. Beast's fanclub name became "B2uty", pronounced "Beauty", in reference to the fairy tale of Beauty and the Beast.
In October 2009, Beast held their debut showcase at the MTV GongGae Hall and made their live performance debut on KBS Music Bank with their debut single, "Bad Girl". A documentary recording the story of the group's debut titled MTV B2ST was filmed during this time, showing the members as they filmed their first music video and bonded with each other. Their debut mini-album, Beast Is the B2ST featured five songs, including the intro track "Beast Is the B2ST", "Mystery" and "Oasis". The song "아직은" (Ajigeun, lit. Yet) was banned from airplay due to swearing in Jun-hyung's rap. Beast won their first award, Rookie of the Month for December, awarded by the Ministry of Culture, Sports and Tourism.
In early 2010, Beast promoted their second single, "Mystery", from the mini-album, with live performances on the weekly music shows. The members created their own humorous amateur music video for the song, featuring fellow Korean pop singers including members of Girls' Generation and Kara. The mini-album went on to sell 40,000 copies, an unusual feat for a Korean rookie group, with the album's original print run of 20,000 copies selling out in its first month.
In January 2010, Beast and their labelmates, girl group 4minute, signed with world-wide album company Universal Music Group for their international promotions and album launches, and began their first international promotions in Taiwan with 4minute. The group was awarded the Best Newcomer Award alongside girl groups T-ara and After School at the 19th Seoul Music Awards in February 2010.
Beast released their second mini-album Shock of the New Era in March 2010 with the lead single "Shock". The mini album’s release took place a day earlier than scheduled after it was leaked on Youtube. The group achieved their first number-one win on Mnet’s M! Countdown with "Shock". The album quickly sold 20,000 copies in Korea, and was certified into the Gold Disk category in Singapore. Reviews of the title track described it has having both powerful vocals and a rock-influenced strong sound, a departure from the pop feel of their debut single, and praised the complex choreography for the track in live performances.
During the promotion period for "Shock", the group performed an orchestra version of Korean group Noel's ballad "붙잡고도" (Butjapgodo, lit. Despite Holding On), and were recognized as a boy group with outstanding singing ability. A digital single version of their track "Easy" from their Shock of the New Era album was released in April 2010 with the title "Easy (Sincere Ver.)". The track used strings and piano as opposed to the hip-hop feel and electronic instruments of the original.
In August 2010, Beast received the Golden Disk Award from Singapore, Malaysia, and Thailand at the '2010 Summer CUBE Stars Party' in Seoul. Beast and 4minute also became the first Korean artists to be invited to perform on the Singapore Youth Olympics pre-opening stage. The group was awarded with the Cool Star Award in the 2010 Mnet 20's Choice Awards. American R&B musician Omarion made a surprise appearance as a guest onstage with the group as they received their award. Omarion had earlier invited Beast to perform with him after viewing a YouTube clip of the group delivering a dance performance of his single "Ice Box".
2010: Mastermind, Lights Go On Again, and My Story
On September 17, 2010, Beast released the song "주먹을 꽉 쥐고” (Jumeogeul Kkwak Jwigo, lit. Clenching a Tight Fist) as a single from their 3rd mini-album, Mastermind. The song gained anticipation and attention from the public for the excellent vocal ability they displayed. Mastermind was released on September 28, 2010. On October 8, 2010, a week after their comeback, Beast claimed first place on KBS Music Bank with the song "숨” (Soom, lit. Breath) from Mastermind. The song was noted for its original sound and distinctive choreography. On October 23, 2010, Beast is one of the recipient of the Asia Influential Artist Award which is given to those who had gained the most attention in Asia for the year.
On November 3, 2010, Beast opened up the preorder sales for their 4th mini-album named Lights Go On Again. The album took the top 5 spots on the Mnet music charts on November 8, 2010, with their lead track, “Beautiful” debuting at 1st place, while the album’s remaining four tracks placed 2nd, 3rd, 4th, and 5th respectively. According to album sales site Hanteo, the group’s album sales showed great success, with their sales figures ranked first. On November 15, 2010, Beast released the first part of the relay music drama from the 4th mini-album on their official YouTube channel. It garnered interest from fans as well as overseas promoters and media for the style and concept of the upcoming music videos.
Beast discography entered Japan with the release of their first Japanese album, called Beast - Japan Premium Edition, on November 24, 2010. It debuted at 13th place on the Oricon weekly album charts. On November 27, 2010, Beast held their first Japanese showcase called the 'The Legend of Beast, Vol.1' at Tokyo Big Site in Ohdaiba, Tokyo. The members were transported to the site of the showcase by helicopter, where they were able to see a human formation of the group's name made up of fans as a welcome greeting. The group performed 9 hit tracks, including "Bad Girl," "Shock" and "숨”. They also announced plans to officially debut in Japan in February 2011.
On December 1, 2010, Beast won an award for being one of 2010's most photogenic figures by the 11th Korean Visual Arts Festival, hosted and organized by the Korea Broadcast Camera Directors Association. On December 9, Beast was awarded with the Yepp Newcomer Award at the 25th Golden Disk Awards. According to album sold research site Hanteo Chart on December 11, 2010, Beast have sold 107,006 copies from January - October 2010 with 4 of their released mini-albums, including their first mini-album. This made Beast as the only rookie group out of all the boy/girl groups who have sold over 100,000 copies in 2010. This feat just shows the groups growing popularity. Beast held their first solo concert on December 12, 2010 at the Jamsil Indoor Stadium in Seoul. The concert's official title was 'Welcome to the Beast Airline'.
On December 23, plans for the release of self-composed duets by the members of the group were announced. The tracks released were "Thanks To", a hiphop track from Yoseob and Junhyung,[40] Hyunseung and Kikwang’s R&B track "Let It Snow", and Doojoon and Dongwoon’s ballad track "문이 닫히면" (Muni Dathimyeon, lit. When The Door Closes). The tracks debuted at the Mnet M! Countdown stage. The songs were released on December 21, 2010 as the digital mini album My Story.
2011: Japanese debut-first studio album, world tour
The group was awarded with the Bonsang Award at the 20th Seoul Music Awards on January 20, 2011 where they performed their hit songs “Shock” and "숨”. Beast was also listed as the No. 40 Power Celebrity according to the list released by Forbes Korea on February 24, 2011. Their first Japanese single, "Shock", was released on March 16, 2011, and debuted at number 2 on Oricon’s weekly chart. However, due to the 2011 Tōhoku earthquake, all scheduled Japanese promotions for their single were cancelled.
Beast released their first full length Korean album on May 17, 2011 titled Fiction and Fact. Their track “비가 오는 날엔" (Biga Oneun Naren, lit. On Rainy Days), released as a digital single prior to the release of their album, won first place on KBS Music Bank’s May 27, 2011 episode instead of their heavily promoted lead song "Fiction". Their 2nd Japanese single, "Bad Girl (Japanese ver.)", was released on June 15, 2011.
Beast performed as Korea’s representative artists at MTV’s “MTV World Stage Live in Malaysia 2011" on July 24, 2011 at Malaysia’s Shah Alam. Beast is the only Korean artist to be invited this year, and is the second Korean artist, following the [artis]Wonder Girls, to ever perform on MTV’s “World Stage”.
In 2012, Beast went on an international tour, "Beautiful Show", which visited 17 cities in 12 different countries from Asia, Europe, North America, and South America. The group released their sixth mini-album, "Midnight Sun", on July 22, 2012. Prior to its official release, the group gave fans a preview with the release of "Midnight" on July 15, 2012. The title track, "아름다운 밤이야" ("Beautiful Night"), won the Triple Crown on M! Countdown and won once respectively on KBS's Music Bank and MBC Music's Show Champion.
Say No
B2ST Lyrics
Jump to: Overall Meaning ↴ Line by Line Meaning ↴
Eochapi ijen neowa heeojin nae daesin neoleul akkyeo jugessdago
[Junhyung]That that that that that's ok
Get get get get away
Gwaenchanh-a mwo uli gwangye nam-eun jeongdo eobsneunde
Mian hadan mal-eun geumandwo eochapi gaseum an apeo
Nae daesin joh-eun namja chinguga dwaejwo
[Gikwang]Ajig neo ttaemun-e jam mosneunde geuleohge malhajileul mothae ilu
Eogji us-eum-e gyeoglyeokkaji deohae chinguleul bonaejwossjiman oh girl
[Yoseob]Oh can't you see I'm still lovin' you
Ajig nae mam-i neol bonael suga eobs-eo
[Doojoon]Say no! no! no! no! no! Say no! no! no! no! no!
[Gikwang]Andoendago malhae ajig ni mam sog-e nal gidaligo issdago say no!
[Doojoon]Sul-eun manh-i moshae dambae yeongineun silh-eohae
Honjaissneun geo silh-eo hanikka eonjena hamkke
[Junhyung]Iss-eojwo saeng-il ginyeom-il-eun kkogkkog chaeng-gyeojwo
Nan waei jis-eulhago issna dodaeche wae
[Hyunseung]Dol-a seomyeonseo huhoehal geomyeonseo eogjilo meos-issneun cheog haess-eo
[Gikwang]Chingu dwieseo hwaleul nael geomyeonseo an doelago bil geomyeonseo
[Yoseob]Oh can't u see I'm still lovin' you
Ajig nae mam-i neol bonael suga eobseo
[Doojoon]Say no! no! no! no! no! Say no! no! no! no! no!
[Hyunseung]Andoendago malhae ajig ni mam sog-e nal gidaligo issdago
[All/Dongwoon](Say) no no no (say) andoendago (say) geu salam gidalil geola aaa go
(Say) no no no (say) andoendago (say) geu salam gidalil geola aaa go
[Gikwang]Ajig neo ttaemun-e jam mosneunde geuleohge malhajileul mothae ilu
Eogji us-eum-e gyeoglyeokkaji deohae chinguleul bonaejwossjiman oh girl
[Yoseob]Oh can't you see I'm still loving you
Ajig nae mam-i neol bonael suga eobseo
[Doojoon]Say no! no! no! no! no! Say no! no! no! no! no!
[Hyunseung]Andoendago malhae ajig ni mam sog-e nal gidaligo issdago say no!
The lyrics for B2ST's song Say No describe a situation where the singer's friend has found a new love interest, and while the singer wishes them happiness, they also feel left behind and forgotten. The chorus repeatedly emphasizes the message of "Say no," encouraging the friend to not forget their previous friendships and to not be consumed by their new relationship.
The verses also touch upon the theme of self-worth and loyalty in relationships. The singer questions why they are being treated poorly and why they are not valued as a friend, even though they have always been there for the friend. They also express their hope that their friend will come back to them eventually, and that their friendship will remain strong.
Overall, the lyrics of Say No convey the emotions of jealousy, hurt, and sadness that can arise when a friend enters into a new romantic relationship and seems to forget about their previous relationships.
Line by Line Meaning
Oneul nae chinguga mul-eoss-eo neowa sagwimyeon an doegess nyago
Today my friend saw us together and it seems like they're not okay with it
Eochapi ijen neowa heeojin nae daesin neoleul akkyeo jugessdago
But now that you've left me, my friend wants to comfort me and help me move on
That that that that that's ok
I understand that things didn't work out
Get get get get away
I need to distance myself and move on
Gwaenchanh-a mwo uli gwangye nam-eun jeongdo eobsneunde
It's okay, we didn't have a deep relationship to begin with
Mian hadan mal-eun geumandwo eochapi gaseum an apeo
I want to apologize for causing pain, but I can't keep it inside anymore
Nae daesin joh-eun namja chinguga dwaejwo
My friend is trying to set me up with a good man
Ajig neo ttaemun-e jam mosneunde geuleohge malhajileul mothae ilu
I still can't forget about you, I can't bring myself to say those words
Eogji us-eum-e gyeoglyeokkaji deohae chinguleul bonaejwossjiman oh girl
Even though I tried to forget by working harder, I keep thinking of you, oh girl
Oh can't you see I'm still lovin' you
I'm still in love with you and it's hard to move on
Ajig nae mam-i neol bonael suga eobs-eo
I still can't bring myself to forget about you
Say no! no! no! no! no! Say no! no! no! no! no!
I need to say no to my feelings and move on
Andoendago malhae ajig ni mam sog-e nal gidaligo issdago say no!
I heard that you're still holding onto me but I need to move on and say no
Sul-eun manh-i moshae dambae yeongineun silh-eohae
I've been drinking a lot lately, but I know it's not good for me
Honjaissneun geo silh-eo hanikka eonjena hamkke
I hate being alone, I want to be with someone always
Iss-eojwo saeng-il ginyeom-il-eun kkogkkog chaeng-gyeojwo
I try to fill my day with schedules and appointments to forget about you
Nan waei jis-eulhago issna dodaeche wae
But why am I still tired and worn out
Dol-a seomyeonseo huhoehal geomyeonseo eogjilo meos-issneun cheog haess-eo
Since we broke up, I keep making excuses and pushing away my friends, even though I'm lonely
Chingu dwieseo hwaleul nael geomyeonseo an doelago bil geomyeonseo
Even when I go out with friends and try to meet someone new, I can't seem to forget about you
(Say) no no no (say) andoendago (say) geu salam gidalil geola aaa go
I need to keep saying no and move on, even if it's hard to forget you, aaa go
Contributed by Zoe F. Suggest a correction in the comments below.
@user-nn9kg3wk5d
오늘 내친구가 물었어 너와 사귀면 안되겠냐고
어차피 이젠 너와헤어진내 대신 너를 아껴주겠다고
That that that that that's okay
get get get get away
괜찮아 뭐 우리관계 남은 정도없는데
미안하단말은 그만둬 어차피 가슴만 아파
내대신 좋은남자친구가 돼줘
아직 너땜에 잠못이루는데 그렇게 말하지를못해
억지웃음에 격려까지더해 친구를 보내줬지만 oh girl
oh can't you see i'm still loveing you
아직 내맘이 널 보낼수가없어
say no no no no no
say no no no no no
안된다고말해 아직니맘속에
날기다리고있다고 (say no)
술많이못해 담배연기싫어해 혼자있는건싫어하니깐 언제나함께
있어줘 생일 기념일은 꼭꼭 챙겨
oh 난 왜이짓을하고있나 도대체 왜
돌아서면서 후회할꺼면서
억지로 멋있는척했어
친구뒤에서 화를낼꺼면서
안돼 라고빌거면서 oh girl
oh can't you see i'm still loveing you
아직내맘이 널 보낼수가없어
Say no no no no no
say no no no no no
안된다고말해 아직니맘속에
날기다리고있다고
(say) no oh oh
(say) 안된다고
(say) 그사람기다릴거라고
(say) no oh oh
(say) 안된다고
(say) 그사람기다릴거라고
아직너땜에 잠못이루는데 그렇게말하지를못해
억지웃음에 격려까지더해 친구를보내줬지만 oh girl
oh can't you see i'm still loveing you
아직 내맘이 널 보낼수가없어
say no no no no no
say no no no no no
안된다고말해 아직니맘속에 날기다리고있다고
say no
@user-pe5py7jw8f
어떻게 뮤비까지 사랑하겠어 하이라이트를 사랑한거지..
@highlight4506
ㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋ
@The1234hannah
진짴ㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋ 댓글뭐있나 한번본건데 빵터지고 갑니닼ㅋㅋㅋㅋㅋ
@user-je7ls8eu3v
인정합니다....
@user-ds3qp9ej7f
ㅋㅋㅋ맞아요ㅋㅋㅋ인정합니다
@user-bn1ho9zu9n
ㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋ이해할수없는 세기말 갬성...⭐️
@jhunborromeo7011
No one can change the fact that Beast has one of the best contributions in Kpop world. Theyre still superior for me. My 1st ever bg that i stanned.
@litozulueta6013
All of their songs are excellent. No Kpop group has been as consistently outstanding as Beast/Highlight.
@bluepuppy7181
🙂👍 agree
@kersonified
They've made a huge mark in the K-Pop industry. AFAIK they're the first bg outside the Top 3 to win a daesang (2011 MelOn Music Awards Artist of the Year)