Bratz is an American fashion doll and media franchise created by former Mat… Read Full Bio ↴Bratz is an American fashion doll and media franchise created by former Mattel employee Carter Bryant for MGA Entertainment which debuted in 2001.

The four original 10-inch (25 cm) dolls were released on May 21, 2001 — Yasmin, Cloe, Jade, and Sasha. They featured almond-shaped eyes adorned with eye shadow and lush and big glossy lips. Bratz reached great success with the expansion to spin-offs including Bratz Kidz, Bratz Boyz, Bratz Babyz and Bratzillaz and a media franchise consisting of discography and adaptations into a TV series, a web series, a live-action film and video games. Global sales of the entire franchise grossed $2 billion in 2005 and by the following year, the brand had about 40 percent of the fashion-doll market.

The Bratz doll lines have provoked controversy in several areas from their stylized proportions to fashion-forward clothing, capitalizing closely on pop culture trends. Since the brand's launch in 2001, franchise distributor MGA Entertainment got embroiled in a lengthy legal dispute with Mattel over the rights to its design, which ended in 2011 with MGA as the victors. Related litigation is ongoing in a lawsuit by MGA alleging Mattel's theft of trade secrets.

MGA has paused the Bratz brand since the onset of the litigation and rebranded it several throughout its lifespan, with the first of those coming in 2010 after Mattel's first lawsuit, only to return later that year to commemorate the brand's 10th anniversary. In 2013, Bratz changed to have a taller bodies, an all-new logo and branding, and continued through 2014, in an effort to return the brand to its roots. As a result, none of the 2014 product line was made available in North Americas.

In July 2015, Bratz relaunched a second time with new doll lines and introducing a new main character, Raya to the debut lineup from its 2001 launch as well as a new slogan and website design. The bodies were changed to be 10" (25 cm) tall again, but with new bodies and head molds. These dolls were met with negative reactions from fans, as the brand was more oriented towards younger kids rather than tweens and teens like the previous dolls. Due to the poor reception and sales, the dolls were once again discontinued in 2016.

In September 2018, a new line of dolls called "Bratz Collector" were designed by fashion illustrator Hayden Williams and released exclusively on Amazon. The brand featured closely resemblance to the original 2001 doll line. In June 2021, for their 20th anniversary, Bratz released near-replicas of the debut dolls from its 2001 launch.

Lookin' Good
Bratz Lyrics

Jump to: Overall Meaning ↴ Line by Line Meaning ↴

Trouble seems to find me everywhere I go
Driving me insane about to blow out the window
I was bugging everyone I know
Digging me a little black hole I was so low

Unlock the door to get out
I turn around (I can see it now)

No it won't make me cry
It's just another illusion
It's a matter of time
'Till I get it right
It's blowing my mind
This 21st century confusion
Ain't no wonder why
It's just a sign of the times
You can feel misunderstood
But from where I'm standing
Things are lookin' good

If your standing in the gutter in the pouring rain
With all your makeup running down your face
You've gone the wrong way
There was one of two roads that I could take
I didn't want to leave it up to fate I think I'm OK

It was burning me inside out
And now I turn away (Come and check this out)

No it won't make me cry
It's just another illusion
It's a matter of time
'Till I get it right
It's blowing my mind
This twenty first century confusion
Ain't no wonder why
It's just a sign of the times
You can feel misunderstood
But from where I'm standing
Things are lookin' good

La la la la la la la lookin' good
La la la la la la la lookin' real good
La la la la la la la things are looking good
Looking so good

No it won't make me cry
It's just another illusion
It's a matter of time
'Till I get it right
It's blowing my mind
This twenty first century confusion
Ain't no wonder why
It's just a sign of the times
You can feel misunderstood

But from where I'm standing
Things are lookin' good

Overall Meaning

The song "Lookin' Good" by Bratz is about overcoming challenges and having a positive outlook despite experiencing difficulties. The first verse talks about feeling like trouble is following the singer everywhere and driving them insane. They were in a bad place and brought everyone down with them. However, they find a way out by unlocking the door and turning around. They realize that the situation won't make them cry and is just an illusion. There is hope that they will eventually get it right, despite the 21st-century confusion that surrounds them. From their perspective, things are looking good.

The second verse gives an analogy of being in the gutter with makeup running down your face, representing the low points in life. However, there were still choices to be made, and the singer chose to take a positive outlook. They don't want to leave their future up to fate. They turn away from the situation that was burning them from inside out, and now they are looking good. The chorus brings the theme together, stating that the situation may seem misunderstood, but from their perspective, things are looking good.

In summary, 'Lookin' Good' by Bratz is a message of positivity and hope, despite experiencing difficulties. The singer encourages listeners to have a positive outlook and not let themselves be held down by challenges.

Line by Line Meaning

Trouble seems to find me everywhere I go
I can't seem to escape problems in my life

Driving me insane about to blow out the window
I am going crazy and on the brink of losing control

I was bugging everyone I know
I was irritating everyone around me

Digging me a little black hole I was so low
I was feeling extremely down and depressed

Unlock the door to get out
I need to find a way to escape my negative thoughts

I turn around (I can see it now)
I realize that I need to make a change

No it won't make me cry
I won't let this situation bring me to tears

It's just another illusion
This problem seems bigger than it actually is

It's a matter of time
I am confident that I will overcome this issue eventually

'Till I get it right
I will keep working on this until I find a solution

It's blowing my mind
This situation is overwhelming and confusing