The four original 10-inch (25 cm) dolls were released on May 21, 2001 — Yasmin, Cloe, Jade, and Sasha. They featured almond-shaped eyes adorned with eye shadow and lush and big glossy lips. Bratz reached great success with the expansion to spin-offs including Bratz Kidz, Bratz Boyz, Bratz Babyz and Bratzillaz and a media franchise consisting of discography and adaptations into a TV series, a web series, a live-action film and video games. Global sales of the entire franchise grossed $2 billion in 2005 and by the following year, the brand had about 40 percent of the fashion-doll market.
The Bratz doll lines have provoked controversy in several areas from their stylized proportions to fashion-forward clothing, capitalizing closely on pop culture trends. Since the brand's launch in 2001, franchise distributor MGA Entertainment got embroiled in a lengthy legal dispute with Mattel over the rights to its design, which ended in 2011 with MGA as the victors. Related litigation is ongoing in a lawsuit by MGA alleging Mattel's theft of trade secrets.
MGA has paused the Bratz brand since the onset of the litigation and rebranded it several throughout its lifespan, with the first of those coming in 2010 after Mattel's first lawsuit, only to return later that year to commemorate the brand's 10th anniversary. In 2013, Bratz changed to have a taller bodies, an all-new logo and branding, and continued through 2014, in an effort to return the brand to its roots. As a result, none of the 2014 product line was made available in North Americas.
In July 2015, Bratz relaunched a second time with new doll lines and introducing a new main character, Raya to the debut lineup from its 2001 launch as well as a new slogan and website design. The bodies were changed to be 10" (25 cm) tall again, but with new bodies and head molds. These dolls were met with negative reactions from fans, as the brand was more oriented towards younger kids rather than tweens and teens like the previous dolls. Due to the poor reception and sales, the dolls were once again discontinued in 2016.
In September 2018, a new line of dolls called "Bratz Collector" were designed by fashion illustrator Hayden Williams and released exclusively on Amazon. The brand featured closely resemblance to the original 2001 doll line. In June 2021, for their 20th anniversary, Bratz released near-replicas of the debut dolls from its 2001 launch.
One Of A Kind
Bratz Lyrics
Jump to: Overall Meaning ↴ Line by Line Meaning ↴
One of a kind
Shine so bright
Nothing compares oh
Oh one of a kind
Theres no one like us anywhere
Oh
We dont drift like a feather we take off and soar
Were unusual, thats right
We do more than twinkle we rock the night oh
Unlike the fairy tales youve heard before
Were unexpected, were so much more
Were
One of a kind
Shine so bright
Nothing compares oh
Oh one of a kind
Theres no one like
Us anywhere oh
One of a kind
We are magical, thats right (thats right)
And just like the stars we can light up the night
In a world our own, like a dream
And we sparkle and shine if you look then you see oh
Unlike the fairy tales youve heard before (oh yeah)
Were unexpected, were so much more
Were (eeee)
One of a kind
Shine so bright (so bright)
Nothing compares oh
Oh one of a kind
Theres no one like (ooooh)
Us anywhere
One of a kind
Step inside another world youve never been before
Were something that youve never seen and so much more
One of a kind were shining bright unusual and unique
More than just a fairy tale more than fantasy were
Ooh
One of a kind, oh yeah,oh yeah
Dont you know that we are (we are)
Oh yeah, one of a kind
Oh yeah,oh yeah
One of a kind
One of a kind
Shine so bright (so bright)
Nothing compares oh (oooh)
One of a kind
Theres no one like oooh
Us anywhere oh (one of a kind)
One of a kind
Shine so bright oh yeah
Nothing compares ooooh yeah
One of a kind (one of a kind)
Theres no one like
Us anywhere
One of a kind
The lyrics to Bratz's song One Of A Kind celebrate individuality and uniqueness. The duo of Jade and Breeana boast about how they are exceptional and outshine everyone else. They challenge the common fairy tale narratives that everyone has heard before as they proclaim they are unexpected, magical, and more than just fantasy. They compare their shining brightness to that of the stars, which are symbolic of eternal beauty, hope, and guidance in the dark.
The song highlights the idea that everyone is special in their way, that no two people are alike, and that it's important to embrace those differences. The lyrics encourage listeners to step into a world they have never been before, to open up to new possibilities, and to shine bright just like the duo in the song. The catchy chorus, "One of a kind, shine so bright, nothing compares, oh" is a reminder that even though we may feel like we don't fit in or belong, we are still unique and worthy of being celebrated.
Overall, the lyrics to One Of A Kind are uplifting, empowering, and promote self-acceptance.
Line by Line Meaning
One of a kind
We are unique and special.
Shine so bright
We are vibrant and stand out.
Nothing compares oh
We are unmatched by anything else.
Oh one of a kind
We are truly special.
Theres no one like us anywhere
We are completely one-of-a-kind.
Were unique, even more
We are not only unique, but we're extraordinary.
We dont drift like a feather we take off and soar
We are not passive, we take initiative and soar.
Were unusual, thats right
We are different in a good way.
We do more than twinkle we rock the night oh
We are not just brilliant, we are exciting.
Unlike the fairy tales youve heard before
We are not the typical storybook characters.
Were unexpected, were so much more
We are not predictable, we offer something beyond expectations.
We are magical, thats right (thats right)
We are enchanting.
And just like the stars we can light up the night
We have the power to brighten up everything around us.
In a world our own, like a dream
We are in our own world, almost like a fantasy.
And we sparkle and shine if you look then you see oh
We are both eye-catching and delightful.
Step inside another world youve never been before
Come experience something new and exciting.
Were something that youve never seen and so much more
We are unique and special in ways you cannot imagine.
One of a kind were shining bright unusual and unique
We are bright, different, and extraordinary.
More than just a fairy tale more than fantasy were
We are not just a figment of imagination or a storybook character.
Don't you know that we are (we are)
You should understand that we are special.
One of a kind shine so bright nothing compares oh
We are truly special and unmatched.
Lyrics © Sony/ATV Music Publishing LLC
Written by: MATTHEW GERRARD, ROBERT NEVIL
Lyrics Licensed & Provided by LyricFind
@kseniapozzi4537
One of a kind
Shine so bright
Nothing compares oh
Oh one of a kind
Theres no one like us anywhere
Oh
Were unique, even more
We dont drift like a feather we take off and soar
Were unusual, thats right
We do more than twinkle we rock the night oh
Unlike the fairy tales youve heard before
Were unexpected, were so much more
Were
One of a kind
Shine so bright
Nothing compares oh
Oh one of a kind
Theres no one like
Us anywhere oh
One of a kind
We are magical, thats right (thats right)
And just like the stars we can light up the night
In a world our own, like a dream
And we sparkle and shine if you look then you see oh
Unlike the fairy tales youve heard before (oh yeah)
Were unexpected, were so much more
Were (eeee)
One of a kind
Shine so bright (so bright)
Nothing compares…
@shookaf8653
I hate how they stopped making the movies 😭😭
@shithead323
S H O O K aF girl me too, I wish they make a mermaid one or something idc, I just want another
@karsenthompson4894
Same😩
@gracegrace1346
Me too!!
@Queenpurple99
At least they brought back the dolls.(By Hayden Williams)
@lyssariggs8323
me too it’s cause barbie bought them out 😢
@Puppy6784
brats always have the best soundtrack
@kaitlynwinslow2841
ikr
@estebanvacamarquez3995
I like the bratz
@farouqebarking2045
agree ! they song feel like diva !