The four original 10-inch (25 cm) dolls were released on May 21, 2001 — Yasmin, Cloe, Jade, and Sasha. They featured almond-shaped eyes adorned with eye shadow and lush and big glossy lips. Bratz reached great success with the expansion to spin-offs including Bratz Kidz, Bratz Boyz, Bratz Babyz and Bratzillaz and a media franchise consisting of discography and adaptations into a TV series, a web series, a live-action film and video games. Global sales of the entire franchise grossed $2 billion in 2005 and by the following year, the brand had about 40 percent of the fashion-doll market.
The Bratz doll lines have provoked controversy in several areas from their stylized proportions to fashion-forward clothing, capitalizing closely on pop culture trends. Since the brand's launch in 2001, franchise distributor MGA Entertainment got embroiled in a lengthy legal dispute with Mattel over the rights to its design, which ended in 2011 with MGA as the victors. Related litigation is ongoing in a lawsuit by MGA alleging Mattel's theft of trade secrets.
MGA has paused the Bratz brand since the onset of the litigation and rebranded it several throughout its lifespan, with the first of those coming in 2010 after Mattel's first lawsuit, only to return later that year to commemorate the brand's 10th anniversary. In 2013, Bratz changed to have a taller bodies, an all-new logo and branding, and continued through 2014, in an effort to return the brand to its roots. As a result, none of the 2014 product line was made available in North Americas.
In July 2015, Bratz relaunched a second time with new doll lines and introducing a new main character, Raya to the debut lineup from its 2001 launch as well as a new slogan and website design. The bodies were changed to be 10" (25 cm) tall again, but with new bodies and head molds. These dolls were met with negative reactions from fans, as the brand was more oriented towards younger kids rather than tweens and teens like the previous dolls. Due to the poor reception and sales, the dolls were once again discontinued in 2016.
In September 2018, a new line of dolls called "Bratz Collector" were designed by fashion illustrator Hayden Williams and released exclusively on Amazon. The brand featured closely resemblance to the original 2001 doll line. In June 2021, for their 20th anniversary, Bratz released near-replicas of the debut dolls from its 2001 launch.
Rock The World
Bratz Lyrics
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And really quite contagious
We're gonna go around the world we crazy girls
We know we're gonna make it
I'll show you the way right now
Then we'll break out
And do anything we want
What'cha waiting for?
Oh oh oh oh
We're kicking down the doors
Oh oh oh oh
Gonna rock the world
Oh oh oh oh
You're gonna get the feeling
It's a matter of time
'Till the world gets in line
With Rock Angelz
Go on and be a hero
You've made it to the big show
Pretend that you could save the world today
And hey don't wait until your bedtime
Every dream is a giant step
To where you wanna go
And do anything you want
Oh oh oh oh
What'cha waiting for?
Oh oh oh oh
We're kicking down the doors
Oh oh oh oh
Gonna rock the world
Oh oh oh oh
You're gonna get the feeling
It's a matter of time
'Till the world gets in line
With Rock Angelz
We're all angelz
All angelz
Rock Angelz
Hold your head up high and
Reach the sky in our world
We're all angelz
Oh oh oh oh
What'cha waiting for?
Oh oh oh oh
We're kicking down the doors
Oh oh oh oh
Gonna rock the world
Oh oh oh oh
You're gonna get the feeling
It's a matter of time
'Till the world gets in line
With Rock Angelz
The song 'Rock The World' by Bratz is an energetic and upbeat track that talks about being yourself, being a little outrageous, and having the courage to do anything you want. The lyrics suggest woman empowerment and the idea of women taking charge of their own lives, making their dreams come true, and making the world dance to their tunes. The song encourages women to go on and become heroes, to reach for the stars and achieve their dreams with passion and determination. The song seems to be directed towards young girls with the ultimate goal of boosting their self-confidence and sense of empowerment. It sends out a message to girls that they can be anything they want to be and encourages them to take action towards their dreams rather than waiting around for opportunities.
Line by Line Meaning
A little bit outrageous
We are unique and unconventional
And really quite contagious
Our energy and spirit spreads quickly to others
We're gonna go around the world we crazy girls
We are determined to travel the world and have fun while doing it
We know we're gonna make it
We have confidence in ourselves and our abilities
I'll show you the way right now
I will guide you and help you achieve your dreams
Then we'll break out
Once we have a plan, we will take action and succeed
And do anything we want
We have the freedom to pursue our passions and desires
What'cha waiting for?
Why are you hesitating?
We're kicking down the doors
We are determined to overcome obstacles and succeed
Gonna rock the world
We will have a positive impact on the world and inspire others to do the same
You're gonna get the feeling
You will experience the excitement and joy of achieving your dreams
It's a matter of time
Success takes time and effort
'Till the world gets in line
Until the world recognizes and follows our message and vision
With Rock Angelz
Together as a group, we will inspire and make a difference
Go on and be a hero
You have the potential to be someone great and make a positive impact
You've made it to the big show
You have achieved success and are now in the spotlight
Pretend that you could save the world today
Imagine the positive change you could make and take action towards it
And hey don't wait until your bedtime
Don't wait until it's too late to start pursuing your dreams
Every dream is a giant step
Every dream takes effort and courage to achieve
To where you wanna go
Towards the future you envision for yourself
We're all angelz
We are all unique and special individuals
Hold your head up high and
Be confident and proud of who you are
Reach the sky in our world
Discover and reach your full potential among us
Lyrics © BMG Rights Management, Universal Music Publishing Group
Written by: VINCENT PAUL DEGIORGIO, MIKAEL ANDRES ALBERTSON, NIKLAS MARTIN PETTERSSON, NICLAS AKE MOLINDER
Lyrics Licensed & Provided by LyricFind