The four original 10-inch (25 cm) dolls were released on May 21, 2001 — Yasmin, Cloe, Jade, and Sasha. They featured almond-shaped eyes adorned with eye shadow and lush and big glossy lips. Bratz reached great success with the expansion to spin-offs including Bratz Kidz, Bratz Boyz, Bratz Babyz and Bratzillaz and a media franchise consisting of discography and adaptations into a TV series, a web series, a live-action film and video games. Global sales of the entire franchise grossed $2 billion in 2005 and by the following year, the brand had about 40 percent of the fashion-doll market.
The Bratz doll lines have provoked controversy in several areas from their stylized proportions to fashion-forward clothing, capitalizing closely on pop culture trends. Since the brand's launch in 2001, franchise distributor MGA Entertainment got embroiled in a lengthy legal dispute with Mattel over the rights to its design, which ended in 2011 with MGA as the victors. Related litigation is ongoing in a lawsuit by MGA alleging Mattel's theft of trade secrets.
MGA has paused the Bratz brand since the onset of the litigation and rebranded it several throughout its lifespan, with the first of those coming in 2010 after Mattel's first lawsuit, only to return later that year to commemorate the brand's 10th anniversary. In 2013, Bratz changed to have a taller bodies, an all-new logo and branding, and continued through 2014, in an effort to return the brand to its roots. As a result, none of the 2014 product line was made available in North Americas.
In July 2015, Bratz relaunched a second time with new doll lines and introducing a new main character, Raya to the debut lineup from its 2001 launch as well as a new slogan and website design. The bodies were changed to be 10" (25 cm) tall again, but with new bodies and head molds. These dolls were met with negative reactions from fans, as the brand was more oriented towards younger kids rather than tweens and teens like the previous dolls. Due to the poor reception and sales, the dolls were once again discontinued in 2016.
In September 2018, a new line of dolls called "Bratz Collector" were designed by fashion illustrator Hayden Williams and released exclusively on Amazon. The brand featured closely resemblance to the original 2001 doll line. In June 2021, for their 20th anniversary, Bratz released near-replicas of the debut dolls from its 2001 launch.
So What
Bratz Lyrics
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'Cause I don't fit the box they know
I'm cool just being who I can be
When they try to stop me I just go, go, go:
So what, if I wanna have fun?
So what, if I walk and they run?
So what, if I wanna be number one?
I'm not afraid of standing out!
So what, if I wanna flip the script around?
So what?!
No one can tell you who you really are
Nobody else can take the wheel for you
'Cause everybody is their own star
And a girl has gotta do what she's gotta do
So what, if I wanna have fun?
So what, if I walk and they run?
So what, if I wanna be number one?
So what, if I'm talking too loud?
I'm not afraid of standing out!
So what, if I wanna flip the script around?
So what?!
Everyone's perfect, when you believe it
Don't try to change what you see
So what, if I wanna have fun?
So what, if I walk and they run?
So what, if I wanna be number one?
So what, if I'm talking too loud?
I'm not afraid of standing out!
So what, if I wanna flip the script around?
So what?!
So what!
The Bratz's song So What is a powerful message of self-confidence and acceptance. The first verse talks about how people are constantly judged and scrutinized for not fitting into a preconceived box of society's idea of what is "normal." But the singer is cool just being who they are, and they're not afraid to go against the norm. When people try to stop them, they just keep going, showing that they're not going to let anyone get in the way of their own happiness.
The chorus continues to reinforce this idea of self-acceptance and resilience. The singer questions why they should conform to other people's expectations, and boldly declares that they're not afraid of standing out or flipping the script. They don't care if they're talking too loud, walking while others run or even if they're not the number one, they just want to have fun and be true to themselves.
The final verse is a hopeful message of self-love, that everyone is perfect when they believe it, and that no one should try to change what they see. The song encourages people to be confident in themselves and their abilities, and that they don't have to conform to anyone else's standards.
Line by Line Meaning
A hundred eyes are looking at me
I feel like I'm being watched and judged by everyone
'Cause I don't fit the box they know
I don't conform to their expectations or stereotypes
I'm cool just being who I can be
I'm comfortable and happy being myself
When they try to stop me I just go, go, go:
I keep moving forward even if people try to slow me down or hold me back
So what, if I wanna have fun?
Why does it matter if I enjoy myself?
So what, if I walk and they run?
Why do I have to go at their pace or compete with them?
So what, if I wanna be number one?
Why can't I strive for success and greatness?
So what, if I'm talking too loud?
Why should I quiet down or be silenced?
I'm not afraid of standing out!
I embrace my uniqueness and individuality
So what, if I wanna flip the script around?
Why can't I challenge the status quo and change the narrative?
No one can tell you who you really are
Only you know your true self and identity
Nobody else can take the wheel for you
You have to be in control of your own life and decisions
'Cause everybody is their own star
Everyone has their own unique qualities and abilities that make them shine
And a girl has gotta do what she's gotta do
I have to do what's best for me and follow my own path
Everyone's perfect, when you believe it
When you accept and love yourself, you are perfect just the way you are
Don't try to change what you see
Don't let others or society make you question or doubt yourself
So what!
Why should I care or be bothered by what others think or say about me?
Lyrics © Warner Chappell Music, Inc.
Written by: JOACIM BO PERSSON, LISA GREENE, LISA RACHELLE GREENE, NICLAS AAKE MOLINDER, PAR OLOF ANKARBERG
Lyrics Licensed & Provided by LyricFind