I Want It
Chris de Burgh Lyrics


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Four in the morning and I just can't sleep,
I've got a craving now for something sweet,
So I head off for my local all-night supermarket,
When I get there, it's deserted;

And now I'm standing at the chocolate shelf,
Under the sign that says "Help yourself,
If you really gotta have it, then we really gotta sell it to you,
This is for people who say;

I want it, and I want it now,
I want it, and I just can't wait,
I want it, and I want it now,
I want it and I will not wait,
I want it now!"

I sit at home and when I watch TV,
I gotta have remote control with me,
Oh and when I'm watching football, I can go to total recall,
I've got freeze-frame, I got slow-mo;

This is the way that it was meant to be,
You gotta get ready for the century,
I'm a total modern man, and I got total modern plans,
And it's so easy when you say;

I want it, and I want it now,
I want it, and I just can't wait,
I want it, and I want it now,
I gotta get a feel to try,
I gotta get a meal inside,
I gotta get a deal tonight,
I gotta say,
I want it now, I want it now, I want it now,
And I just can't wait!

I want it, and I want it now,
I want it, and I just can't wait,
I want it, and I want it now,
I want it, and I just can't wait,

I want it now,
I want it now,
I want it now, and I just can't wait;

I want it now,
I want it now,
I want it now, and I just can't wait;

Here it is the new sensation, listen to the new generation,
"We want something, we want it now!"
You don't need no invitation, listen to the new conversation,
"We want something, we want it now!"

Ooh-ooh, ooh-ooh, ooh-ooh,
We want it now;

Ooh-ooh, ooh-ooh, ooh-ooh,
We want it now;

Ooh-ooh, ooh-ooh, ooh-ooh,
We want it now;





Ooh-ooh, ooh-ooh, ooh-ooh,
I want it and I want it now.

Overall Meaning

The song "I Want It" by Chris de Burgh is a commentary on the 24/7 culture of instant gratification that has become synonymous with modern society. The singer of the song is plagued by insomnia at 4 am and decides to go on a sweet fix only to end up at an empty supermarket. The singer then gravitates towards the chocolate shelf, with the sign that says 'help yourself,' emphasizing the consumer culture that fuels the need for instant gratification.


The singer later explores his dependence on technology, wanting a total modern lifestyle with modern man plans. He references watching sports on TV with remote control on hand, using freeze-frame and slow-motion to catch all the details. This verse highlights the underlying theme of the song that our obsession with immediate gratification has extended to every aspect of our lives, including entertainment and technology.


In the chorus of the song, the singer emphasizes the desire for something, anything, right now. The repetition of the chorus emphasizes the sense of urgency and the obsession with having everything at that very moment. The song ends with an upbeat, catchy chant that emphasizes the need for immediate pleasure for the new generation.


Line by Line Meaning

Four in the morning and I just can't sleep,
The singer is awake at an unusual hour and feeling restless.


I've got a craving now for something sweet,
The singer desires something sugary.


So I head off for my local all-night supermarket,
The singer goes to a store that is open 24/7.


When I get there, it's deserted;
The artist finds that the store is empty of people.


And now I'm standing at the chocolate shelf,
The artist is in front of the area where candy is sold.


Under the sign that says "Help yourself,
The singer is below a notice that indicates customers can serve themselves.


If you really gotta have it, then we really gotta sell it to you,
The singer imagines that the store will provide whatever the customer wants as long as they are willing to buy it.


This is for people who say;
The artist suggests that the products in the store are intended for those who are demanding.


I want it, and I want it now,
The artist insists on obtaining the desired item without delay.


I sit at home and when I watch TV,
The artist spends time in front of the television screen.


I gotta have remote control with me,
The singer must have access to the device that operates the television.


Oh and when I'm watching football, I can go to total recall,
The artist can use technology to review or replay sports events.


I've got freeze-frame, I got slow-mo;
The singer has equipment that permits them to pause or slow down images on the screen.


This is the way that it was meant to be,
The singer believes that their lifestyle is appropriate for the contemporary era.


You gotta get ready for the century,
The singer advises listeners to prepare for the long-term future.


I'm a total modern man, and I got total modern plans,
The artist views themselves as thoroughly current and has ambitious goals.


And it's so easy when you say;
The artist believes that their preferences reflect what other people desire as well.


I gotta get a feel to try,
The singer wants to test something to see if it's satisfying.


I gotta get a meal inside,
The singer wants to eat something.


I gotta get a deal tonight,
The artist wants to purchase something at a low price.


I gotta say,
The artist is determined to express their intentions.


I want it now, I want it now, I want it now,
The artist demands immediate gratification and emphasizes the urgency of their needs.


Here it is the new sensation, listen to the new generation,
The singer is introducing a catchy, innovative idea and encouraging the young to be receptive to it.


"We want something, we want it now!"
The artist repeats a phrase that suggests the younger generation is impatient and focused on getting what they want immediately.


You don't need no invitation, listen to the new conversation,
The singer suggests that new ideas propagate themselves and that young people are naturally drawn to them.


"We want something, we want it now!"
The repetitive phrase again expresses the desire for instant gratification and the consumerist focus of the younger generation.


Ooh-ooh, ooh-ooh, ooh-ooh,
The singer uses a non-verbal sound to indicate excitement or enthusiasm.


We want it now;
The phrase reiterates the earlier insistence on the need for immediate gratification.


I want it and I want it now.
The artist reiterates their individual desire for whatever it is they are seeking, and the urgency of that desire.




Lyrics © BMG Rights Management
Written by: CHRIS, DE BURGH

Lyrics Licensed & Provided by LyricFind
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Comments from YouTube:

Robin Wilson

A clever song - so much of its time!

Anthony Bertorelli

For some reason, my CD includes the "DJ Q-Ball" remix. It's an okay remix, but it seems out of place with the rest of the album.

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