The Message
Dubbledge Lyrics

Dubbledge's song "The Message" starts with references to Airforce One and the artist's name. The opening lines themselves represent a call to attention, followed by "check the message", which suggests something important is being conveyed. The use of "testin'" repeats the sense of urgency, as if an experiment is about to be conducted. From there, Dubbledge addresses the industry and challenges them to think a little bit more about the UK and its music culture.

Throughout the song, Dubbledge critiques the industry's narrow-minded view of UK music and its artists. He points out that UK artists don't have to sound like American artists, yet they are often pushed to emulate their US counterparts. Dubbledge also argues that there is a wealth of talent in the UK that is being overlooked, and that the industry needs to do a better job of nurturing and supporting that talent.

In essence, "The Message" is a rallying cry for the UK music scene to take itself seriously, to recognize its strengths, and to collaborate rather than compete with one another. Overall, the song is a powerful call to action that urges listeners to push back against industry pressures and carve out their own unique paths.