E-40 is a self-proclaimed "O.G." in the rap game and has been around since the early days and has an old school following from his G-Funk days. His group "The Click" consists of his brother, cousin and his sister; D-shot, B-legit, & Suga-T. His other brother Mugzi (aka Young Mugzi) has a group called the Mossie, consisting of himself, Kaveo, and Tap Dat Azz. E-40 also brought his nephew into the rap game, and is a well known bay area artists named "Turf Talk". His son "Droop-E" is now a Bay Area hyphy producer and makes uptempo beats packed with major 808 kick samples. All these rappers and many more are under his established independent label; Sic Wid It records.
His nicknames include TKA (Tycoon Known As) Charlie Hustle, E-Bonics, 40 Fonzarelli, The Ambassador of the Bay, The Ballatician, 40 Belafonte, E-Pheezy, Fortywata (40water), E-4-0 (E-Four-Oh), Mr. Flamboyant, and Earl "Poppin' His Collar" Stevens.
ENTREPRENEUR
In addition to record sales E-40 has ventured into other business opportunities. Along with former NFL player Chester McGlockton, E-40 has opened a Fatburger franchise in Pleasant Hill, California. E-40 recently authored the book, E-40's Book of Slang to be published by Warner Books. He also has his own line of liquor called Cloud 9, and he opened the now-defunct Ambassador's Lounge, a nightclub in Downtown San Jose.[13]. On Nov 16th, 2007 it was announced that Stevens, signed a franchise agreement with Wingstop Restaurants, Inc. and will open one in Southampton shopping center located in Benicia, California. "I was introduced to Wingstop in Dallas and as soon as I tasted the wings I was hooked. I love the food," said Stevens. "I chose to open in the Bay Area because this is the soil where I was born and raised, and I still live here to this day. People here are going to love these things." In late 2007, E-40 announced a new line of energy drinks called "40 Water."
Keep Pimpin'
E-40 Lyrics
Jump to: Overall Meaning ↴ Line by Line Meaning ↴
Last night mayne, she was just uhh
(Hmm)
She was tryin' to give that ass
Away for free mayne, whatchu gon' do?
(Aight, I'ma tell you like this)
It's like dis, just point out the target
This nigga done started 'cause I got some ass
From his bitch, more broken than hearted
Fool on the hill over this but I'm just as retarded
I act a fool up in this bitch, the reason why she departed
'Cause she was tired of gettin dissed
Dotted and darted all in her eyes like this
But that ain't my business, I keep my game universal
And leave that ol' [unverified] around shit up to them
Squares like Urkel, it's too many lobsters up in the ocean
Big pimps but not enough mobsters breakin' them in
Big pimps tellin' forty, done taught us how to begin
Pull a bitch off the streets and reel her in
To my sable, but everybody ain't able
Now she's a call girl, dancin' on the table
Sound like somethin' Iceberg Slim woulda said
(Tell me)
The bigger the pimp
(The bigger)
The longer the bread
(The longer)
Keep pimpin'
(Forty-water)
Keep pimpin'
Keep pimpin, keep pimpin'
(The bigger the pimp, the longer the bread)
Keep pimpin'
(Forty-water)
Keep pimpin'
(Yes, your honor)
Keep pimpin', keep pimpin'
(The bigger the pimp, the longer the bread)
She looked at her reflection in the mirror
(In the mirror)
Told herself, from this day
Here ain't NAR a nigga pumpin' fear
Took all I can, but I can't take no mo', enough
Yesternight I got my ass slapped up, kinda tough
Got me lookin' like a rainbow
(A rainbow)
Black eyes, aches and pains, bruises purple and yellow
But I forgive and forget 'cause it's all gravy
(That's right)
I used to fuck for free but now I'm gettin' money lately
Big-ass dookie mayne, big-ass breasts
But the bitch got more miles on her, than SouthWest
You can have that hoe, mayne, but, nigga, please
Is that any kind of broad you want to make yo' main squeeze?
The mental, be timin' and thinkin' hairy
All kind of cracks and crevice
Makin' cranny, man, the bitch don't even wear no panties
Sound like somethin' Dolemite woulda said
The bigger the pimpin', the longer the bread, beotch
Keep pimpin'
(forty-water)
Keep pimpin'
Keep pimpin, keep pimpin'
(The bigger the pimp, the longer the bread)
Keep pimpin'
(forty-water)
Keep pimpin'
(Yes, your honor)
Keep pimpin', keep pimpin'
(The bigger the pimp, the longer the bread)
I take seven switch-a-bitches put 'em in a line
Put 'em on the hoe stroll and make 'em work for mine
Take a mud duck, turn her into gold
Make her sell her ass up in the North Pole
From Lebanon, to Yugoslavia, from Petersberg, to Nova Scotia
I got niggaz in 'Sace suits, trickin' big
Timers in 'gator boots, givin' in justice, corporate executives
Athletes, 'cause they respect a bitch, man you'd be surprised
How many niggaz love to pay for pussy
Niggaz cheat on they wives and jack up
All they fuckin' money, man
I be givin' my hoes, bonuses and benefits
Boat cruises and Kamal outfits
Latex to keep their health a good
Checkups at planned parenthood
(That's it)
Best run witcha pimp, yes your honor
Practice your profession keep your head above water
Sound like somethin' Felix Mitchell woulda said
The bigger the pimpin', the longer the bread, beotch
Keep pimpin'
(forty-water)
Keep pimpin'
Keep pimpin, keep pimpin'
(The bigger the pimp, the longer the bread)
Keep pimpin'
(forty-water)
Keep pimpin'
(Yes, your honor)
Keep pimpin', keep pimpin'
(The bigger the pimp, the longer the bread)
Beotch, c'mon
Do do dooo, do do dooo
Do do dooo do, do do dooo
(Pimp)
Anything
(That's right)
That you want me to, beotch
Anything, that you want me to do
(The bigger the pimp, the longer the bread)
Anything yeah, that you want me to
I'll do it
In "Keep Pimpin'," E-40 raps about the principles of being a pimp and the relationship between a pimp and his women. The song opens with the story of a man who sees one of E-40's prostitutes and thinks she's trying to give herself away for free. E-40 responds to this by saying he can't miss when it comes to finding a target. He also acknowledges that he had sex with this man's woman, causing her to leave him. E-40 then goes on to discuss the importance of being a "big pimp" and how it leads to more money. He also mentions the importance of taking care of his women's health and providing them with bonuses and benefits.
Throughout the song, E-40 emphasizes the idea that the more one pimp, the more money one earns. He also mentions that the lifestyle of pimping is not for everyone, as he references a prostitute who leaves the profession after getting beaten up. E-40 portrays himself as a successful and high-earning pimp, who has business partners in different parts of the world. He stresses the importance of being a professional and keeping one's head above water.
Overall, "Keep Pimpin'" speaks to the glorification of a lifestyle that objectifies women and views them as commodities. While E-40 portrays himself as a successful businessman, it's important to consider the harmful effects this lifestyle has on the women involved.
Line by Line Meaning
Ay 40 mayne, I seen one of yo' hoes
I saw one of your prostitutes, 40
Last night mayne, she was just uhh
Last night, she was acting a little strange
She was tryin' to give that ass
She was trying to give away her sexual services
Away for free mayne, whatchu gon' do?
She was offering it for free, 40, what are you going to do?
It's like dis, just point out the target
Just point out who you want me to pimp, and I'll make it happen
And I'll bet some cash I can't miss
I'm so good at pimping that I'll bet money that I won't fail
This nigga done started 'cause I got some ass
This guy is upset because I slept with his prostitute
From his bitch, more broken than hearted
He's more mad than he is heartbroken
Fool on the hill over this but I'm just as retarded
He's acting foolishly for getting upset over a prostitute, but I'm not much better
I act a fool up in this bitch, the reason why she departed
I acted foolishly and that's why she left me
'Cause she was tired of gettin dissed
She was tired of being disrespected
Dotted and darted all in her eyes like this
I played games with her and messed with her emotions
But that ain't my business, I keep my game universal
I don't involve myself in gossip and I know how to handle any woman
And leave that ol' [unverified] around shit up to them
I don't get involved in petty drama and rumors
Squares like Urkel, it's too many lobsters up in the ocean
Only squares like Urkel get involved in drama. There are too many people who act like they're rich in the world
Big pimps but not enough mobsters breakin' them in
There are a lot of pimps, but not enough people to handle all the prostitutes
Big pimps tellin' forty, done taught us how to begin
Experienced pimps are talking to me, and they taught me how to get started
Pull a bitch off the streets and reel her in
I go out and find a prostitute and convince her to work for me
To my sable, but everybody ain't able
I lead prostitutes to their work, but not everyone is cut out for it
Now she's a call girl, dancin' on the table
Now she's a high-end prostitute, dancing for clients on a table
Sound like somethin' Iceberg Slim woulda said
This is something that Iceberg Slim, the famous pimp and writer, would say
The bigger the pimp
The more successful the pimp
(The bigger)
The longer the bread
The more money the pimp makes
(The longer)
Keep pimpin'
Keep running your prostitution business
(Forty-water)
Keep pimpin, keep pimpin'
Continue to run your prostitution business
(The bigger the pimp, the longer the bread)
(The more successful the pimp, the more money they'll make)
(Yes, your honor)
She looked at her reflection in the mirror
She looked at herself in the mirror
(In the mirror)
Told herself, from this day
She promised herself
Here ain't NAR a nigga pumpin' fear
She won't let any man make her feel scared again
Took all I can, but I can't take no mo', enough
She's reached her breaking point and can't take it anymore
Yesternight I got my ass slapped up, kinda tough
Last night, she was physically abused
Got me lookin' like a rainbow
She's covered in bruises of all different colors
(A rainbow)
Black eyes, aches and pains, bruises purple and yellow
She's covered in bruises and her eyes are black
But I forgive and forget 'cause it's all gravy
Even though she was abused, she forgives and forgets because everything's okay now
(That's right)
I used to fuck for free but now I'm gettin' money lately
She used to have sex for free, but now she's making a lot of money doing it
Big-ass dookie mayne, big-ass breasts
She has a large behind and large breasts
But the bitch got more miles on her, than SouthWest
She's been with a lot of men
You can have that hoe, mayne, but, nigga, please
You can have her, but I don't think you'll want her
Is that any kind of broad you want to make yo' main squeeze?
Is that really the type of woman you want to be with?
The mental, be timin' and thinkin' hairy
You have to be intelligent and use timing and strategy when running a prostitution business
All kind of cracks and crevice
You have to be very detail-oriented
Makin' cranny, man, the bitch don't even wear no panties
You have to make sure everything is perfect, and she doesn't even wear underwear
Sound like somethin' Dolemite woulda said
This is something that Dolemite, the famous poet and pimp, would have said
The bigger the pimpin', the longer the bread, beotch
The more successful the pimp, the more money they'll make
(forty-water)
I take seven switch-a-bitches put 'em in a line
I line up seven prostitutes and switch them out as needed
Put 'em on the hoe stroll and make 'em work for mine
I put them to work as prostitutes for me
Take a mud duck, turn her into gold
I take an unattractive prostitute and turn her into a valuable one
Make her sell her ass up in the North Pole
I make her work as a prostitute in a very cold place
From Lebanon, to Yugoslavia, from Petersberg, to Nova Scotia
I have prostitutes working for me all over the world
I got niggaz in 'Sace suits, trickin' big
I have clients who wear expensive clothing and spend a lot of money
Timers in 'gator boots, givin' in justice, corporate executives
I also have clients who are wealthy businesspeople
Athletes, 'cause they respect a bitch, man you'd be surprised
I also have clients who are athletes - they have a lot of respect for prostitutes
How many niggaz love to pay for pussy
A lot of men are willing to pay for sex
Niggaz cheat on they wives and jack up
Some men cheat on their wives and spend a lot of money on prostitutes
All they fuckin' money, man
They spend all their money on prostitution
I be givin' my hoes, bonuses and benefits
I give my prostitutes extra money and perks for working hard
Boat cruises and Kamal outfits
I give them boat trips and fancy clothing
Latex to keep their health a good
I make sure they use condoms to protect their health
Checkups at planned parenthood
I make sure they get regular check-ups at the doctor
(That's it)
Best run witcha pimp, yes your honor
It's best to work with a good pimp, your honor
Practice your profession keep your head above water
Be good at your job and stay afloat
Sound like somethin' Felix Mitchell woulda said
This is something that Felix Mitchell, a famous California pimp, would have said
Beotch, c'mon
Come on, woman
Do do dooo, do do dooo
Do do dooo do, do do dooo
(Pimp)
Anything
I'm willing to do anything
That you want me to, beotch
That you want me to, woman
Anything, that you want me to do
I'll do anything you want me to do
Anything yeah, that you want me to
Anything you want me to do, I'll do it
I'll do it
I'm willing to do anything
Lyrics © O/B/O APRA/AMCOS
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