Florrie was born in Bristol and attended Colston's Girls' School. She took up playing the drums when she was in Greece on a family holiday aged six. As a teenager she played in bands in her home town, eventually moving to London. A meeting with the manager of Australian singer Gabriella Cilmi led Florrie to successfully audition as the drummer in the houseband of Xenomania.
In February 2010, Florrie released a free download through her official site of "Call 911 (Fred Falke Remix)". Since then, she has also released several remixes of "Call 911" and a number of other original tracks, such as "Panic Attack", "Fascinate Me" and "You Wanna Start Something".
On 10 November 2010, Florrie released her debut EP Introduction, featuring four original tracks: "Call of the Wild", "Give Me Your Love", "Summer Nights" and "Left Too Late" .
Florrie's second EP, Experiments, was released on 14 June 2011. It includes "Begging Me", "Experimenting with Rugs", "She Always Gets What She Wants", "Speed of Light", "What You Doing This For" and "I Took a Little Something".
Florrie followed Experiments with another EP, Late, released on 31 May 2012 - it features "Shot You Down", "I'm Gonna Get You Back", "Every Inch" and "To The End".
After a number of independent releases, Florrie signed to Sony Music in early 2013. She collaborated with Sony in advertisements for their XBA-C10 headphones, also releasing the single "Live a Little" which appears in the spots.
In February 2014, Florrie announced her first major label release, the Sirens EP. Released in April, it features three songs - all of which receiving music videos - "Seashells", "Free Falling" and "Wanna Control Myself". A remix of the song "Little White Lies" was also included on the EP.
The former track was released as a single shortly after. It was officially released in August with an accompanying EP, featuring five remixes and updated versions of previously released songs "Left Too Late" and "Give Me Your Love".
Florrie announced her first single proper on Sony, "Too Young To Remember", in January 2015, and a partnership was revealed with clothing retailer H&M that saw her become the face of their H&M Loves Music collection, with a tie-in to the single.
As of February 2015, a release date or title has not been confirmed for Florrie's debut studio album, but it is expected to be released in summer 2015.
Site: Discogs and http://florrie.com (official)
What You Doing This For?
Florrie Lyrics
Jump to: Overall Meaning ↴ Line by Line Meaning ↴
What you doing this for?
Baby never too late
To go back to before
You're feeling so bad
What you doing it for?
You're wishing you had
Baby it's getting late
Lying here in bed
Maybe I oughta wait up
But I fall asleeep instead
What happened to the days when
We'd stay awake all night long
To talk then try to find our Milky Way
Keep on giving it up
Up too late to stop ourselves from falling
Do you wonder how we ever kept it real?
You're hanging it up
But to try to stop I keep on calling
So take down your wall and tell me how it feels
Why did we say
What you doing this for?
Baby never too late
To go back to before
You're feeling so bad
What you doing it for?
You're wishing you had
Your second chance and more
Baby let's take a walk
Back where we began
Maybe then we can talk about the roses in your hand
I watched you from the window
Make your escape
Your sorry eyes have let go now but baby you're too late
Gonna bet you bet you never
You never question why I let you let you know
Did I mention mention you never give enough attention
Gonna bet you bet you never
You never question why I let you let you know
Did I mention mention you never give enough attention
Why did we say
What you doing this for?
Baby never too late
To go back to before
You're feeling so bad
What you doing it for?
You're wishing you had
Your second chance and more
Gonna bet you bet you never
You never question why I let you let you know
Did I mention mention you never give enough attention
Gonna bet you bet you never
You never question why I let you let you know
Did I mention mention you never give enough attention
Why did we say
What you doing this for?
Baby never too late
To go back to before
You're feeling so bad
What you doing it for?
You're wishing you had
Your second chance and more
Why did we say
What you doing this for?
Baby never too late
To go back to before
You're feeling so bad
What you doing it for?
You're wishing you had
Your second chance and more
The rivers of time
Are calling out for your mind
Baby you knew, oh, you knew
They're saying what's mine is yours
I think we're losing the war
I'm gonna keep on fighting for you
In "What You Doing This For?" by Florrie, the song centers around a couple on the brink of separation, with the singer questioning the motivations for their actions. The lyrics are filled with regret and longing as the singer questions why they said and did certain things that led to their current situation. The chorus repeats the question "what you doing this for?" as a way of confronting their partner's actions and questioning whether they truly want to end things or if there is still hope for reconciliation. The singer expresses a desire to go back to before and try to fix things, highlighting the idea that it's never too late to try and make things right.
The verse about staying up all night to look for the Milky Way suggests a time when the couple was more connected and had a sense of wonder and adventure in their relationship. The repeated line "never give enough attention" implies that perhaps the reason for their struggles may lie in a lack of effort and attention from one or both parties. The final lines bring in a sense of determination to fight for what they love, despite the difficulties they may face.
Overall, "What You Doing This For?" is a heartfelt plea to a partner to reconsider their actions and try to mend what has been broken. It highlights the importance of communication and effort in a relationship and emphasizes the idea that it's never too late to try and make things right.
Line by Line Meaning
Why did we say
Why did we express this disagreement?
What you doing this for?
What is your intention?
Baby never too late
It's not too late for us to go back.
To go back to before
To return to how things used to be.
You're feeling so bad
You're feeling guilty or regretful.
What you doing it for?
What are you trying to accomplish by doing this?
You're wishing you had
You regret not having something.
Your second chance and more
The opportunity to do something over again and potentially improve upon it.
Baby it's getting late
It's getting late in the night.
Lying here in bed
Resting in bed.
Maybe I oughta wait up
Perhaps I should stay awake.
But I fall asleeep instead
But I end up falling asleep anyways.
What happened to the days when
What changed about the times when...
We'd stay awake all night long
We used to stay up all night.
To talk then try to find our Milky Way
To have meaningful conversations and look for direction.
Keep on giving it up
Keep putting forth effort.
Up too late to stop ourselves from falling
We've been up too late to prevent making mistakes.
Do you wonder how we ever kept it real?
Are you curious about how we managed to be truthful and sincere in the past?
You're hanging it up
You're giving up.
But to try to stop I keep on calling
I keep trying to stop you and make you stay.
So take down your wall and tell me how it feels
Lower your defenses and express your emotions to me.
Baby let's take a walk
Let's go for a walk together.
Back where we began
Back to the start of our relationship.
Maybe then we can talk about the roses in your hand
Perhaps then we can discuss the gift you're holding.
I watched you from the window
I observed you from inside the house.
Make your escape
Escape from what was holding you back.
Your sorry eyes have let go now but baby you're too late
You look apologetic, but it's too late for you to make things right.
Gonna bet you bet you never
I bet you've never...
You never question why I let you let you know
You never ask why I tell you things.
Did I mention mention you never give enough attention
I haven't mentioned that you don't pay enough attention.
The rivers of time
The passage of time, which is constant and ongoing.
Are calling out for your mind
Time is metaphorically asking for your attention.
Baby you knew, oh, you knew
You were aware of something, oh, you knew.
They're saying what's mine is yours
Time is implying that everything it possesses belongs to you.
I think we're losing the war
I believe we are struggling in some way.
I'm gonna keep on fighting for you
I will continue to put effort into our relationship.
Contributed by Arianna J. Suggest a correction in the comments below.
Moosh Monkey
The production on this is stunning. That combination of electronic beats with violin and guitar _
Nandi Janay Sparrock
Florrie is perfection! Her voice is so effortless and she plays the drums, that's so awesome!
Temper Corale
This songs makes me feel so happy and blissful. Not many songs can make me feel hopeful like, great track Florrie, want to see more from you! :D
clo tho
This is one of my favorites! The violins are perfect!
Jake Cáceres
i just remembered this song and added it to the playlist of my life
Louise FM
fantastic song. Listening to it at the gate while waiting for my flight- couldn't have found a better tune than this
Alexandre Oliveira
You are amazing! Greetings from Brazil =) Sweet song, very cool! Very talent!
Kristýna Aaa
i listening this song again and again ! i love it :)
Jess Robinson
I love this, it's got a really nice feeling to it.
sara durán
amazing! greetings from colombia florrie, you're awesome :)