Natural's Not It
Gang of Four Lyrics


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The problem of leisure
What to do for pleasure
Ideal love a new purchase
A market of the senses
Dream of the perfect life
Economic circumstances
The body is good business
Sell out, maintain the interest
Remember Lot's wife
Renounce all sin and vice
Dream of the perfect life
This heaven gives me migraine
The problem of leisure
What to do for pleasure

Coercion of the senses
We are not so gullible
Our great expectations
A future for the good
Fornication makes you happy
No escape from society
Natural is not in it
Your relations are of power
We all have good intentions
But all with strings attached

Repackaged sex keeps your interest [Repeat: x6]

The problem of leisure
What to do for pleasure
Ideal love a new purchase
A market of the senses
Dream of the perfect life
Economic circumstances
The body is good business
Sell outs ? maintain the interest
Remember Lot's wife
Renounce all sin and vice
Dream of the perfect life
This heaven gives me migraine




This heaven gives me migraine
This heaven gives me migraine

Overall Meaning

The song "Natural's Not In It" by Gang of Four is a social commentary on how people are conditioned to consume and indulge in materialism, pleasure, and economic gain. The song addresses the obsession of individuals to indulge in hedonism, overpowering their natural tendencies. The lyrics suggest that pleasure and consumerism are two of the most significant components taking over the lives of people that our society has normalized. The artist seems to be concerned with how the idea of the "perfect life" has been marketed and sold as a commodity. They believe that people's desires and emotions have been hijacked so that they become reliant upon manufactured forms of ecstasy instead of experiencing natural ones. The line, "The problem of leisure, what to do for pleasure," highlights how people often struggle to find meaning and satisfaction in their leisure time, causing them to seek singular solutions such as consumer purchases or other forms of entertainment.


The second part of the song turns towards social control and how entrenched power structures keep people's minds captive. The irony of the song is evident in its lyrics, as the chorus "Natural is not in it" is repeated throughout the song. This line suggests that being "natural" has become a foreign concept in contemporary life. Instead, people have turned towards artificial forms of pleasure, disregarding their intrinsic desires. The line "We are not so gullible, our great expectations" suggests that people have become increasingly aware of the powers influencing them. However, "repackaged sex keeps your interest" indicates that people still fall prey to materialism and sensory pleasure.


Line by Line Meaning

The problem of leisure
The issue of what to do in our free time


What to do for pleasure
How to enjoy ourselves


Ideal love a new purchase
The idea that love is something we can buy


A market of the senses
A society that values sensory experiences as commodities


Dream of the perfect life
The aspiration to live a perfect life


Economic circumstances
The financial conditions that shape our lives


The body is good business
The human body is a profitable commodity


Sell out, maintain the interest
Compromise your values to keep people engaged


Remember Lot's wife
Don't look back on the past


Renounce all sin and vice
Reject immoral behavior


This heaven gives me migraine
The ideal society is causing discomfort and pain


Coercion of the senses
Manipulation of our sensory experiences


We are not so gullible
We are not easily fooled


Our great expectations
Our high hopes


A future for the good
Hope for a positive future


Fornication makes you happy
Sexual activity brings joy


No escape from society
We cannot fully detach from societal influence


Natural is not in it
Authenticity is not valued


Your relations are of power
Relationships are based on power dynamics


We all have good intentions
We mean well


But all with strings attached
Everything comes with conditions


Repackaged sex keeps your interest [Repeat: x6]
Sexploitation keeps people engaged in consumer culture




Lyrics © EMI Music Publishing, Warner/Chappell Music, Inc.
Written by: DAVE ALLEN, ANDREW GILL, JON KING, HUGO H. BURNHAM

Lyrics Licensed & Provided by LyricFind
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