In 1976, record producers Hans van Hemert and Piet Souer, assisted by manager Han Meijer, twenty years before the Spice Girls phenomenon, decided to form a girl group, inspired by the German disco trio Silver Convention. They had already recorded the music of a self-penned track ("My Man") and were looking for singers. They eventually recruited JosΓ© Hoebee, Patty Brard and Marga Scheide.
βMy Manβ was released as Luvβ their debut single. It became a minor success on the Dutch official Top 40, peaking at #12. The lyrics of this ABBA-esque track dealt with the death of a railroad man. It was a coincidence that around the time of its release, a taking of hostages happened in a train in De Punt in late May and early June 1977.
Van Hemert was then commissioned by VPRO television to write the theme song for the Wim T. Schippers-written TV series Het is weer zo laat! (also known as Waldolala). Luvβ eventually recorded the opening theme βU.O.Me (Welcome to Waldolala)β. It became the first hit single for the girl group, becoming a Top 5-smash in both the Netherlands and Belgium.
In 1978, Luvβ released βYou're the Greatest Loverβ, which became a major hit throughout Europe, selling over 1 million on the continent. It peaked at Number 1 on the Dutch official Top 40. It also topped the charts in Switzerland, Germany, Belgium and other European countries. The follow-up βTrojan Horseβ became another hit throughout Europe and the girlsβ second Number 1-smash in the Netherlands. Their debut album With Luvβ also became a best-seller across Europe.
In 1979, Luvβ released βCasanovaβ as the lead single from their sophomore album Lots Of Luvβ. It was another worldwide success and their fourth consecutive Top 3-hit in Holland. Some tracks were covered in Spanish. "Eres Mi Mejor Amante" (a.k.a. "You're the Greatest Lover") was a hit in Spain and "Si, Que Si" (a.k.a. "Ooh, Yes I Do") reached gold status in Mexico. Near the end of the year, the girls released their third album True Luvβ, which featured the pre-mentioned singles.
In 1978β1979, Luv' was 'Holland's best export act' and received for their entire oeuvre the Export award from Conamus, a foundation dedicated to the promotion and support of Dutch music abroad.
Soon after the release of the "One More Little Kissie" single, Patty Brard left the band in August 1980. She was replaced by a model and limbo dancer from the Ricardo and The Flames revue, Ria Thielsch. Later that year, they released their fourth studio album Forever Yours, which featured the Top 10-hit βMy Number Oneβ.
In March 1981, the girls and their team announced their break-up at the time they had planned to promote their recordings in new territories. Near the end of the year, they released their compilation album Goodbye Luvβ. JosΓ© scored a solo Number 1-hit with βI Will Followβ in the following years.
In 1988, the original line-up was reunited for a Dutch TV charity show (Samen) hosted by Mies Bouwman. Luv' later planned to record a comeback album. The British producers Stock, Aitken & Waterman were said to produce this opus. However, nothing materialized. Marga Scheide (only original member) and two other singers, Diana van Berlo and Michelle Gold then formed a new formation in 1989. They scored a minor Top 40-hit with βWelcome to My Partyβ.
Due to the success of ABBA and Boney M. compilations, the original Luv' girls got together. An anthology CD (Luv' Gold) and a medley single ("Megamix '93") were released in 1993.
In 2005, Luv' made a surprise performance at the 60th birthday of Hans van Hemert. One year later, a reality TV show about their comeback (Back in Luv) was broadcast on RTL 5 (a Dutch TV channel) and on VTM (a Flemish channel). In the later years, concerts were sporadic mainly due to the fact that Patty Brard was a busy TV personality. They gave their final performance on 11 August 2012 in Spaarnwoude at the Dutch Valley Festival.
I.M.U.R.
Luv' Lyrics
Jump to: Overall Meaning ↴ Line by Line Meaning ↴
Can he make you happy, do you think he can?
And daddy says honey, you listen to me
If this is a man the I'm a sheep
He ain't got no money
He ain't got no dime
Whatever you're doing you're wasting your time
The one's you show up with
It just can't be true
(See my love is deep in side
He really makes me feel alright
Now mother, mother)
See my love is deep in side
He really makes me feel alright
Now mother, mother
I.M.U.R.
No we are not the same
You got you're style, well I got mine
I.M.U.R. no we are not to blame
It's love that counts and don't ask me why
I.M.U.R.
No we are not the same
You got you're style, well I got mine
I.M.U.R. no we are not to blame
It's love that counts and don't ask me why
What do you know him, you don't even know
What he's been doing
When I tell you so
You just don't believe that what I say is true
Now do I deserve it, do you think I do?
See my love is deep in side
He really makes me feel alright
Now mother, mother
See my love is deep in side
He really makes me feel alright
Now mother, mother
I.M.U.R.
No we are not the same
You got you're style, well I got mine
I.M.U.R. no we are not to blame
It's love that counts and don't ask me why
I.M.U.R.
No we are not the same
You got you're style, well I got mine
I.M.U.R. no we are not to blame
It's love that counts and don't ask me why
In "I.M.U.R.", Luv' is very clear about her love and her defiance to her parents' opinions about her relationship. Her mother, who she uses as an example, prefers her daughter being with a rich boy, while her father belittles her lover to an animal, noting that he believes the lover is inferior to his daughter. She, on the other hand, argues that the love she has for him is deep and true, and that's what counts. The chorus emphasizes that they are different people, and that love should not be blamed. So, she refuses to let the opinions of her parents and society at large define her love life.
Luv's "I.M.U.R." shows how societal norms can impact an individual's view of relationships. Her parents have different opinions about what qualities a man should have to be suitable for their daughter, but Luv' disagrees with them. She believes that love conquers all and that it doesn't matter if they differ in terms of style or financial status. Throughout the song, Luv' makes it clear that love is what should be emphasized, and it should not be undermined by people's opinions. The song, therefore, reflects the often-conflicting ideas that society and people have regarding relationships.
Line by Line Meaning
Mama says you want a negative man
Mama is asking if you really want a man who will bring negativity in your life
Can he make you happy, do you think he can?
Mama is questioning if the negative man can make you happy
And daddy says honey, you listen to me
Daddy is telling you to listen to him
If this is a man the I'm a sheep
Daddy is saying that he is not a man if he can't make you happy
He ain't got no money
The negative man doesn't have any money
He ain't got no dime
The negative man doesn't even have a dime
Whatever you're doing you're wasting your time
Your efforts with the negative man are futile
You know he wants only the utmost of you
The negative man only wants the best from you
The one's you show up with
He only wants your outer appearance
It just can't be true
It's not possible to have a real relationship with the negative man
See my love is deep in side
The singer's love for her partner runs deep
He really makes me feel alright
Her partner makes her feel happy and content
Now mother, mother
The singer is addressing her mother again
I.M.U.R.
I am you are
No we are not the same
The singer and her partner are not the same
You got you're style, well I got mine
They both have their own individual styles
It's love that counts and don't ask me why
What counts is their love for each other
What do you know him, you don't even know
The singer is asking her mother what she really knows about the negative man
What he's been doing
The singer is questioning what the negative man has been doing
When I tell you so
The singer is telling her mother what she knows about the negative man
You just don't believe that what I say is true
The mother doesn't believe what her daughter is saying about the negative man
Now do I deserve it, do you think I do?
The singer is asking if she deserves to be doubted by her mother
Contributed by Maria J. Suggest a correction in the comments below.
tigersammy
My absolute favourite LUV Song. Great Stuff.
B V
I love these ladies and I wish I had known about them in the 70s. It's like a little bit of life pass me by.
Louis Wendruck
One of my favorite Luv' songs.
rizz1964
Great number! Have been in Luv with "Luv" since I first time I heard them in the early 80s. Thanks for posting this song.
No Soucy
I agree with you this is my favorite song !!! The Best or surely one of the Best song from LUV' this is my opinion but i found it perfect due to the interesting mixing of different genres such as disco, pop and yes a little bit of new-wave... a perfect song !!!
No Soucy
Long live LUV !!!
comprehensive thoughts
What a beautiful music....
No Soucy
I'm a big french fan of nederpop and especially LUV even if it wasn't a successful group here (pity !!! ) i remember well the only one minor hit in France was Yes i do I just found and bought the dvd Back in Luv on Ebay , it was very very hard to find !!! sometimes the pictures is so bad... but it's the only one official release so it's good enough !!!!
petie71
Thank you! I've been searching for this forever.
Lazar Foster
β€π I just have found this song. Oh I really love it