Milk Inc. was a dance band from Belgium.
In 1996, the band started as a … Read Full Bio ↴Milk Inc. was a dance band from Belgium.
In 1996, the band started as a studio-project of 3 young, talented producers: Regi Penxten, Ivo Donckers & Filip Vandueren and released an EP on the underground label of Dance Opera.

In 1997, the song La Vache reaching #21 in UK (although completely unnoticed in their homeland Belgium), started it all. Because of the huge success of this song in France, the French label Hottracks of Scorpio Music released the song under the group name "La Vache", so people could remember it. The vocals were done by Jade 4 U (aka Nikkie Van Lierop). In October 1997, the single Free Your Mind followed.

In February 1998, and still under the name "La Vache" and with the new vocalist Ann Vervoort, the single Inside Of Me was released followed by the album Apocalypse Cow in March and the huge hit In My Eyes in December. "In My Eyes" climbed the Belgian charts quickly and reached #2 though it did not find any success in France and it was the last release in France for Milk Inc. At this point, the band name were changed to be "Milk Inc.".

In April 1999, in Belgium, the single Promise was released and reached #3 on the Belgian charts. The Belgian version of the album Apocalypse Cow came out in May, more than a year later than the French release.

In April 2000, the new single Walk On Water was released and reached #1 on the Belgian charts. In September, Ann Vervoort left Milk Inc. to start her own record label. She was replaced by Linda Mertens. In November, the album Land Of The Living was released. The first single was Livin' a Lie.

In 2001, Never Again was the next single to be released (reached #17 on the Belgian charts). The follow up was named Wide Awake (reached #2 on the Belgian charts).

In 2002, the next song was named Sleepwalker(reached #6 on the Belgian charts). The follow-up was entitled Breathe Without You and it was out on October (reached #7 on the Belgian charts).

In May 2003, their new single called Time was out (reached #10 on the Belgian charts). In August, they announced they would make a cover of a song from The Sun Always Shines On TV. The videoclip was shot in France on the 14th September (reached #5 on the Belgian charts). In October, their brand new album Closer was released. It contained 14 songs including I Don't Care; a duet between Linda and Silvy de Bie (from Sylver). Blown Away was the only instrumental song on this album. Regi appeared for the first time on a Milk Inc. song singing a ballad with Linda in the last track Maybe. In November, Milk Inc. performed in Poland.

In 2004, the new single from Milk Inc. was I Don't Care. The video was shot at Club Atmoz at Hasselt. The new single jumped to #3 in the Belgian charts at the end of March. The follow-up was entitled Whisper, and in October it peaked to #1 in Belgium. The same month, Milk Inc. released their first DVD in Australia. It contained 18 videos, as well as an acoustic set of 5 songs (I Don't Care, Oceans, Walk On Water, Don't Cry and Maybe, recorded especially for this occasion) and a few extras.

In May 2005, Milk Inc's new single was entitled Blind (reached #5 on the Belgian charts). The video was recorded on the 14th of April. It peaked up to #5 in Belgium. In September, Regi released a solo single entitled No Music. It went directly #16 in the Belgian charts. The following month, Go To Hell was released (reached #4 on the Belgian charts).

In May 2006, the new single Tainted Love (a cover version of the famous hit) was released (reached #7 on the Belgian charts). The fourth album Supersized was out in September. It was called after the mega-concert at the Sportpaleis in Antwerp. It included the hit songs Whisper, Blind, Go To Hell, Tainted Love, and 8 brand new songs + 1 bonus song. The next single was Run (reached #7 on the Belgian charts). The next Milk Inc. single was No Angel. The video clip was shot live during Milk Inc. Supersized concert.

In 2007, they earned a golden record for their album Supersized. Milk Inc left their former records company to enter ARS. Their new single Sunrise was out on the 22nd of June. Milk Inc.'s latest single Tonight is still charting very well. It peaked at #6 so far.

Milk Inc. effectively ceased to exist around the mid 2010s.

Ouch Damn
Milk Inc. Lyrics

Jump to: Overall Meaning ↴ Line by Line Meaning ↴

Another love
Another baby
Another reason
To be with someone else
Another promise
Another alibi
Another lifetime
That's filled with

Wondering why

Ouch damn
This is gonna hurt again
Oops now
Dhould have known
That this is how it goes down
When you're around
Ouch damn
This is gonna hurt again
Oops now
Should have known
That this is how it goes down
When you're around

Another party
Another evenin'
Another reason
To be with someone else
Another promise
Another alibi
Another lifetime
That's filled with wondering why

Ouch damn
This is gonna hurt again
Oops now
Dhould have known
That this is how it goes down
When you're around
Ouch damn
This is gonna hurt again
Oops now
Should have known

That this is how it goes down
When you're around

Overall Meaning

The lyrics to Milk Inc's "Ouch Damn" describe the pain and confusion that comes with the realization that someone you love is not faithful. The repetition of "another" throughout the song underscores the singer's sense of betrayal and the feeling that this is not the first time they have been hurt in this way. The words "ouch damn" and "oops now" suggest a feeling of shock and disappointment, as if the singer has just found out about the infidelity and is trying to process their emotions.

The line "That's filled with wondering why" speaks to the confusion that comes with trying to understand why someone would cheat on you. The repetition of this phrase further emphasizes the singer's feeling of being lost and unsure of what to do next. The song's catchy melody and upbeat rhythm may disguise the underlying pain and sadness of the lyrics, but they also serve to enhance the sense of contrast between the emotional state of the singer and the world around them.

Overall, "Ouch Damn" is a powerful song about heartbreak and the difficulty of letting go of someone you love, even when they have hurt you deeply. The lyrics offer a raw and honest portrayal of the many conflicting emotions that arise in such a situation, and the music helps to convey the intensity of those emotions.

Line by Line Meaning

Another love
Starting a new relationship with someone

Another baby
Starting a new family with someone

Another reason
Finding another reason to be with someone else

To be with someone else
Leaving current partner for someone new

Another promise
Making another promise to someone new

Another alibi
Having an excuse for why you're not with your current partner

Another lifetime
Starting a new life with someone else

That's filled with wondering why
Feeling confused and unsure about why the previous relationship ended

Ouch damn
Expressing emotional pain and discomfort

This is gonna hurt again
Expecting to experience emotional pain

Oops now
Regretting a decision or action