Milk Inc. was a dance band from Belgium.
In 1996, the band started as a … Read Full Bio ↴Milk Inc. was a dance band from Belgium.
In 1996, the band started as a studio-project of 3 young, talented producers: Regi Penxten, Ivo Donckers & Filip Vandueren and released an EP on the underground label of Dance Opera.

In 1997, the song La Vache reaching #21 in UK (although completely unnoticed in their homeland Belgium), started it all. Because of the huge success of this song in France, the French label Hottracks of Scorpio Music released the song under the group name "La Vache", so people could remember it. The vocals were done by Jade 4 U (aka Nikkie Van Lierop). In October 1997, the single Free Your Mind followed.

In February 1998, and still under the name "La Vache" and with the new vocalist Ann Vervoort, the single Inside Of Me was released followed by the album Apocalypse Cow in March and the huge hit In My Eyes in December. "In My Eyes" climbed the Belgian charts quickly and reached #2 though it did not find any success in France and it was the last release in France for Milk Inc. At this point, the band name were changed to be "Milk Inc.".

In April 1999, in Belgium, the single Promise was released and reached #3 on the Belgian charts. The Belgian version of the album Apocalypse Cow came out in May, more than a year later than the French release.

In April 2000, the new single Walk On Water was released and reached #1 on the Belgian charts. In September, Ann Vervoort left Milk Inc. to start her own record label. She was replaced by Linda Mertens. In November, the album Land Of The Living was released. The first single was Livin' a Lie.

In 2001, Never Again was the next single to be released (reached #17 on the Belgian charts). The follow up was named Wide Awake (reached #2 on the Belgian charts).

In 2002, the next song was named Sleepwalker(reached #6 on the Belgian charts). The follow-up was entitled Breathe Without You and it was out on October (reached #7 on the Belgian charts).

In May 2003, their new single called Time was out (reached #10 on the Belgian charts). In August, they announced they would make a cover of a song from The Sun Always Shines On TV. The videoclip was shot in France on the 14th September (reached #5 on the Belgian charts). In October, their brand new album Closer was released. It contained 14 songs including I Don't Care; a duet between Linda and Silvy de Bie (from Sylver). Blown Away was the only instrumental song on this album. Regi appeared for the first time on a Milk Inc. song singing a ballad with Linda in the last track Maybe. In November, Milk Inc. performed in Poland.

In 2004, the new single from Milk Inc. was I Don't Care. The video was shot at Club Atmoz at Hasselt. The new single jumped to #3 in the Belgian charts at the end of March. The follow-up was entitled Whisper, and in October it peaked to #1 in Belgium. The same month, Milk Inc. released their first DVD in Australia. It contained 18 videos, as well as an acoustic set of 5 songs (I Don't Care, Oceans, Walk On Water, Don't Cry and Maybe, recorded especially for this occasion) and a few extras.

In May 2005, Milk Inc's new single was entitled Blind (reached #5 on the Belgian charts). The video was recorded on the 14th of April. It peaked up to #5 in Belgium. In September, Regi released a solo single entitled No Music. It went directly #16 in the Belgian charts. The following month, Go To Hell was released (reached #4 on the Belgian charts).

In May 2006, the new single Tainted Love (a cover version of the famous hit) was released (reached #7 on the Belgian charts). The fourth album Supersized was out in September. It was called after the mega-concert at the Sportpaleis in Antwerp. It included the hit songs Whisper, Blind, Go To Hell, Tainted Love, and 8 brand new songs + 1 bonus song. The next single was Run (reached #7 on the Belgian charts). The next Milk Inc. single was No Angel. The video clip was shot live during Milk Inc. Supersized concert.

In 2007, they earned a golden record for their album Supersized. Milk Inc left their former records company to enter ARS. Their new single Sunrise was out on the 22nd of June. Milk Inc.'s latest single Tonight is still charting very well. It peaked at #6 so far.

Milk Inc. effectively ceased to exist around the mid 2010s.

Promise
Milk Inc. Lyrics

Jump to: Overall Meaning ↴ Line by Line Meaning ↴

Promise you won't pray for me,
Promise you will set me free.
Promise there's a reason to survive,
I'll carry on...

If I came too close,
I did it all for you.
If you didn't care,

I wish for someone new.

If I'm movin' on,
Then why are all these fears?
If I'm standing strong,
Then why are all these tears?

Time has the answers,
Time will make me strong.

Promise you won't pray for me,
Promise you will set me free.
Promise there's a reason to survive,
I'll carry on...

If I close my eyes,
I feel your might inside.
If I hold my breath,
I know I must decide.

If I'm movin' on,
Then why are all these fears?
If I'm standing strong,
Then why are all these tears?

Time has the answers,
Time will make me strong.

I'll carry on... (x4)

Promise you won't pray for me,
Promise you will set me free.
Promise there's a reason to survive.
(x2)

I'll carry on... (x2)

Overall Meaning

The Milk Inc. song "Promise" is a powerful plea for freedom and survival. The lyrics speak to a deep sense of inner turmoil and fear, as the singer struggles to move forward and find meaning in their life. The first line, "Promise you won't pray for me," sets the tone for the song - the singer is asking for space to determine their own path, free from external pressures and expectations. The following line, "Promise you will set me free," continues this theme, emphasizing the importance of agency and self-determination.

As the song progresses, the singer grapples with the contradictions of their own emotions. They express a desire to move on from a past relationship, but also feel overwhelmed by fear and sadness. The lines "If I'm movin' on, then why are all these fears? / If I'm standing strong, then why are all these tears?" highlight this internal conflict. However, the singer finds solace in the idea that time will help them heal: "Time has the answers / Time will make me strong."

Throughout the song, the refrain "I'll carry on" serves as a message of resilience and hope. Despite the challenges and uncertainties of life, the singer is determined to keep moving forward and find a reason to survive.

Line by Line Meaning

Promise you won't pray for me,
Commit to not offering prayers for me,

Promise you will set me free.
Assure me that you'll release me from my troubles and constraints,

Promise there's a reason to survive,
Promise that there's a justification for staying alive,

I'll carry on...
I'll keep going,

If I came too close,
If I got too attached,

I did it all for you.
I did everything for you,

If you didn't care,
If you didn't have any concern,

I wish for someone new.
I would like someone else instead.

If I'm movin' on,
If I'm moving forward,

Then why are all these fears?
Then why am I so scared?

If I'm standing strong,
If I'm standing firm,