In 1996, the band started as a … Read Full Bio ↴Milk Inc. was a dance band from Belgium.
In 1996, the band started as a studio-project of 3 young, talented producers: Regi Penxten, Ivo Donckers & Filip Vandueren and released an EP on the underground label of Dance Opera.
In 1997, the song La Vache reaching #21 in UK (although completely unnoticed in their homeland Belgium), started it all. Because of the huge success of this song in France, the French label Hottracks of Scorpio Music released the song under the group name "La Vache", so people could remember it. The vocals were done by Jade 4 U (aka Nikkie Van Lierop). In October 1997, the single Free Your Mind followed.
In February 1998, and still under the name "La Vache" and with the new vocalist Ann Vervoort, the single Inside Of Me was released followed by the album Apocalypse Cow in March and the huge hit In My Eyes in December. "In My Eyes" climbed the Belgian charts quickly and reached #2 though it did not find any success in France and it was the last release in France for Milk Inc. At this point, the band name were changed to be "Milk Inc.".
In April 1999, in Belgium, the single Promise was released and reached #3 on the Belgian charts. The Belgian version of the album Apocalypse Cow came out in May, more than a year later than the French release.
In April 2000, the new single Walk On Water was released and reached #1 on the Belgian charts. In September, Ann Vervoort left Milk Inc. to start her own record label. She was replaced by Linda Mertens. In November, the album Land Of The Living was released. The first single was Livin' a Lie.
In 2001, Never Again was the next single to be released (reached #17 on the Belgian charts). The follow up was named Wide Awake (reached #2 on the Belgian charts).
In 2002, the next song was named Sleepwalker(reached #6 on the Belgian charts). The follow-up was entitled Breathe Without You and it was out on October (reached #7 on the Belgian charts).
In May 2003, their new single called Time was out (reached #10 on the Belgian charts). In August, they announced they would make a cover of a song from The Sun Always Shines On TV. The videoclip was shot in France on the 14th September (reached #5 on the Belgian charts). In October, their brand new album Closer was released. It contained 14 songs including I Don't Care; a duet between Linda and Silvy de Bie (from Sylver). Blown Away was the only instrumental song on this album. Regi appeared for the first time on a Milk Inc. song singing a ballad with Linda in the last track Maybe. In November, Milk Inc. performed in Poland.
In 2004, the new single from Milk Inc. was I Don't Care. The video was shot at Club Atmoz at Hasselt. The new single jumped to #3 in the Belgian charts at the end of March. The follow-up was entitled Whisper, and in October it peaked to #1 in Belgium. The same month, Milk Inc. released their first DVD in Australia. It contained 18 videos, as well as an acoustic set of 5 songs (I Don't Care, Oceans, Walk On Water, Don't Cry and Maybe, recorded especially for this occasion) and a few extras.
In May 2005, Milk Inc's new single was entitled Blind (reached #5 on the Belgian charts). The video was recorded on the 14th of April. It peaked up to #5 in Belgium. In September, Regi released a solo single entitled No Music. It went directly #16 in the Belgian charts. The following month, Go To Hell was released (reached #4 on the Belgian charts).
In May 2006, the new single Tainted Love (a cover version of the famous hit) was released (reached #7 on the Belgian charts). The fourth album Supersized was out in September. It was called after the mega-concert at the Sportpaleis in Antwerp. It included the hit songs Whisper, Blind, Go To Hell, Tainted Love, and 8 brand new songs + 1 bonus song. The next single was Run (reached #7 on the Belgian charts). The next Milk Inc. single was No Angel. The video clip was shot live during Milk Inc. Supersized concert.
In 2007, they earned a golden record for their album Supersized. Milk Inc left their former records company to enter ARS. Their new single Sunrise was out on the 22nd of June. Milk Inc.'s latest single Tonight is still charting very well. It peaked at #6 so far.
Milk Inc. effectively ceased to exist around the mid 2010s.
The Sun Always Shines On TV
Milk Inc. Lyrics
Jump to: Overall Meaning ↴ Line by Line Meaning ↴
How can it be
Believe me
The sun always shines on T.V
Hold me
Close to your heart
Touch me
And give all your love to me
I reached inside myself
And found nothing there
To ease the pressure of
My ever worried mind
All my powers waste away
I fear the crazed and lonely looks
The mirror's sending me
These days
Touch me
How can it be
Believe me
The sun always shines on T.V
Hold me
Close to your heart
Touch me
And give all your love to me
Please don't ask me to defend
The shameful lowlands
Of the way I'm drifting
Gloomily through time
Ohoo oh
(Touch me)
I reached inside myself today
(Give all your love)
Thinking there's got to be some way
To keep my troubles distant
Ohoo oh
Touch me
How can it be
Believe me
The sun always shines on T.V
Hold me
Close to your heart
Touch me
And give all your love to me
(give all your love)
Hold me
Close to your heart
Touch me
And give all your love to me
To me...
The song "The Sun Always Shines on TV" by Milk Inc. is a romantic ballad that expresses feelings of loneliness, longing, and the need for love. The touch referred to in the lyrics represents physical and emotional connection, offering comfort and a sense of belonging. The lines "I reached inside myself and found nothing there" express the feeling of being lost and lonely, searching for something or someone to fill the emptiness. The singer's fear of loneliness and the crazed looks reflected in the mirror suggest a sense of paranoia or insecurity, longing for the sun to shine on them.
The chorus repeats the phrase "the sun always shines on TV," which is a metaphor for the illusion of perfection and happiness portrayed in the media. The singer seems to be seeking solace in this illusion, almost begging for someone to touch them and give them all their love. The lines "please don't ask me to defend the shameful lowlands of the way I'm drifting gloomily through time" suggest a feeling of shame or inadequacy, as if the singer is not living up to their own expectations.
Line by Line Meaning
Touch me
I need physical touch to feel loved and cared for.
How can it be
I'm surprised that I can feel this way about someone or something.
Believe me
Trust me, what I'm saying is true.
The sun always shines on T.V
Despite the darkness I feel inside, the world keeps spinning and life goes on.
Hold me
Continue to show me love and affection.
Close to your heart
Make me feel secure and loved.
And give all your love to me
Pour all your love and affection on me.
I reached inside myself
I looked within myself to find comfort and answers.
And found nothing there
I found emptiness and lack of fulfillment inside myself.
To ease the pressure of
To alleviate the stress and anxiety of.
My ever worried mind
My mind is constantly anxious and stressed.
All my powers waste away
All my strengths and abilities are diminishing.
I fear the crazed and lonely looks
I'm frightened by the judgment and pity of others.
The mirror's sending me
My own reflection is reflecting back my negative thoughts and feelings.
These days
Lately, it's been rough.
Please don't ask me to defend
Please don't make me explain or justify myself.
The shameful lowlands
The dark and difficult moments in my life that I'm not proud of.
Of the way I'm drifting
Of my aimless wandering through life.
Gloomily through time
Feeling sad and depressed as time passes.
(Touch me)
Repeating the need for physical touch and affection.
Thinking there's got to be some way
Hoping that there's a solution to my problems.
To keep my troubles distant
To keep my worries and problems far away from me.
And give all your love to me (give all your love)
Repeating the desire for love and affection from someone else.
Hold me
Repeating the need for physical touch and affection.
And give all your love to me
Repeating the desire for love and affection from someone else.
to me...
Repeating the focus on oneself and the desire for love and affection.
Lyrics © Sony/ATV Music Publishing LLC
Written by: Pal Waaktaar
Lyrics Licensed & Provided by LyricFind
stabgod
As an Aha fan since 1985, I appreciate this remix. Love the music and vocals. Where this falls short of perfection is the overall vibe. This version lacks the emotional angst and despair of the original, which to me was its greatest attribute. Nothing technically wrong at all will this interpretation, just missing that one bit of tragic flavor that made the original so profound.
HKashaf
I got introduced to a-ha because of this track or remix, I am amazed by the original.
Mark Raynor
A fantastic cover of a great track by a sublime band ❤️❤️
Andre Concurseiro
Essa música é uma obra de arte, tudo nela é perfeito. Regi faz sucesso até hoje na Bélgica, sempre está nas primeira posições no iTunes.
Mauricio Cury
Hoje em dia ele faz mais sucesso do que nunca, soube se reinventar.
TheBlinkbabe182
This song takes me way back in the days!! Still awesome to listen to! Brings back lots of memories 💕
Meissam Ahmadi
Lots of memories for me too...🙂
Boogs114
Finally, someone else besides me who appreciates Trance/Eurodance from the early 2000s😊 -Shout outs from Brooklyn-NYC🗽
TheBlinkbabe182
@Boogs114 🙌🏻❤️
paulis verstappen
Love this song