Modern Life
Regurgitator Lyrics


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well you know
they make you want it
when you see it on the tv shows
and maybe then you might buy it
if it makes you feel home and hosed

you want it (x4)
then they try to tell you this is modern life
you want it (x4)
no i don't believe this is modern life

can't you see
that they want us
to be brainwashed into their big schemes
so i can tell
i see sex cells
'cause it's a common reoccuring theme

you want it (x4)
then they try to tell you this is modern life
you want it (x4)
then they try to tell you this is modern life

bow down to fashion today
if it's gonna help you feel okay
bow down to fashion today
if it's gonna help you feel the same

bow down to fashion today
if it's gonna help you feel okay




bow down to fashion today
if it's gonna help you feel the same

Overall Meaning

The lyrics to Regurgitator's "Modern Life" critique the consumer culture perpetuated by the media and advertising agencies. The singer remarks that people are often lured into purchasing products they see on television shows, simply because they are made to believe that it will make them feel more comfortable or secure in their lives. The refrain of "you want it" serves as a rallying cry against the subtle coercion of these commercial institutions. The skepticism of the singer rings clear in his assertion that modern life does not revolve around material goods and seeking to compete over others.


The second verse of the song continues in this vein, suggesting that the emphasis on sex in media is a recurring theme intended to captivate viewers' attention and coerce them into buying products that are related to this theme. Again, the singer is critical of the way that the media manipulates its audience, insinuating that their motives aren't altruistic or sincere. The refrain serves as an important reminder to be skeptical of the messages put forth by the media.


Overall, the song is a call to arms for people to resist the temptations of consumer culture and question the motives behind the media's messages. The repetition of the refrain reinforces the idea that people's desires are being exploited, and the singer's refusal to bow down to these pressures sets an important example.



Line by Line Meaning

well you know
Acknowledging that the listener has some prior knowledge


they make you want it
Referring to advertisers who create desires in people for products they don't necessarily need or want


when you see it on the tv shows
The medium that advertisers commonly use to display their products


and maybe then you might buy it
Insinuating that advertising can be very persuasive, making people buy things they don't really need


if it makes you feel home and hosed
Suggesting that advertisers create an illusion of consumer satisfaction that may not reflect reality


you want it (x4)
Repeating the hook of the song, emphasizing how desires are created in people


then they try to tell you this is modern life
Commenting that advertisers claim to represent the essence of modern life and that people should buy into it


no i don't believe this is modern life
Rejecting the notion that the modern life as showed through ads is real or aspirational


can't you see
Talking directly to the listener, asking for their attention


that they want us
Noticing the advertisers' ultimate desire is to make people buy their products


to be brainwashed into their big schemes
Claiming advertisers want to deceive people to better sell their products


so i can tell
Sharing an opinion that is personally observed


i see sex cells
Interpreting that sex is used in advertising to sell products, even if it's irrelevant to them


'cause it's a common recurring theme
Explaining that sex is used so much in advertising that it deserves to be described as a common and recurring theme


bow down to fashion today
Sarcastically suggesting that people should follow fashion trends without thinking critically


if it's gonna help you feel okay
Commenting that some people believe that conformity creates a sense of belonging


if it's gonna help you feel the same
Continuing the cynical suggestion that fitting into a mold, even by buying things of dubious value, is okay


bow down to fashion today
Repeating the sarcastic tone of the chorus


if it's gonna help you feel okay
Restating the idea that some people believe that following fashion trends is the way to happiness


bow down to fashion today
Repeating the message of the song: people are being manipulated by advertisers and fashion trends, and they should resist that manipulation


if it's gonna help you feel the same
Continuing the sarcastic tone of the chorus, ridiculing the idea that conforming to fashion trends brings a sense of sameness or acceptance by others




Lyrics © Sony/ATV Music Publishing LLC
Written by: BENJAMIN ELY

Lyrics Licensed & Provided by LyricFind
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Comments from YouTube:

MrSoy74

Brilliant and still relevant, musically and lyrically today!

ArcaneAzmadi

This remains one of the most memorable music videos I've ever seen. Just those last few seconds where she comes home to her child gives you the feeling that, no matter how miserable and pointless her life seems for most of the video, it's all worthwhile to her.

murphysinfinland

Still great. Peak regurgitator

Shincism

only 450 views? sad sad sad.....Especially for such an amazing band

Aussie Guy

Agreed

Leanne Cook

Love love love the Gurge...

FungusDells

Never knew this had a video clip! Is that West End?

pud354

Just noticed the Centrelink Parent Separation document that keeps appearing throughout this video

Brett Mcmillan

boycott cash its the only way to be with the people you love in life