Known for their melodic songwriting as well as their deliberately 'nerdy' public image, the Rubinoos made their public recording debut in 1975with the song "Gorilla" on the 'Beserkley Chartbusters' LP. By 1977, the boys had finished recording their first full album, an LP titled simply 'The Rubinoos'. Gene Sculatti of the New York Rocker called it "the best pop album of the decade." The band took influence from both contemporary rock music as well as from the bubblegum pop music of the past twenty-five years.
The first single was "I Think Were Alone Now", a cover of the Tommy James classic pop track, and it reached the top 40 nationwide as well as the top 10 in many major U.S. cities. Appearances on 'Dick Clarks American Bandstand', 'The Rolling Stone 10th Anniversary TV Special', and in numerous teen magazines of the era helped put the Rubinoos into the pop consciousness. At the same time, the group was receiving a lot of attention overseas: critical acclaim and airplay in Europe came alongside top tens in Japan and Australia.
In 1978, they left for their first European tour. The first show was an appearance on German TV's 'Rockpalast'. The rest of the tour took them through northern Europe performing concert dates and appearing on assorted TV shows such as 'Top Pop (The Netherlands)', 'Old Grey Whistle Test', and 'Rock Goes to College'. As there was no photo on the first LP, the British press sometimes assumed the group was a mere studio contrivance (similar to The Archies or The Banana Splits), but they were startled to find that the Rubinoos were the real thing.
During that summer the seminal power pop song "I Wanna Be Your Boyfriend" was recorded and released as a single in England, ending up as number 4 in terms of the highest airplay song chart of that year. It was also chosen as Music Week magazine's "Record of the Year". The Rubinoos finished recording their second LP, Back to the Drawing Board, in late 1978 for release in early 1979. Because of their success in the UK, the Rubinoos were chosen to open the U.S. portion of Elvis Costello's 'Armed Forces Tour', playing fifty-six sold out shows to screaming encores and rave reviews. Meanwhile, Back to the Drawing Board was a breakout hit all over U.S. radio, selling over 100,000 copies and making a run for the gold which was unfortunately cut short by the bankruptcy of its distributor GRT/Janus, a harbinger to come of the band's difficulties maintaining commercial success from the late 70s onward.
In 1983, the Rubinoos were signed by the label of Warner Brothers and made the mini LP Party of Two. produced by fellow power pop musicians Todd Rundgren and his mega-band Utopia (their first production project as a group). The video for the single "If I Had You Back" achieved heavy rotation on the then fledgling MTV. Still, by 1985 the band members had decided to pursue other interests apart, leaving behind a reputation as one of the best pop groups of that era.
By the mid-90s, rekindled interest in power pop combined with The Rubinoos stature in the field earned the group major releases of two compilations containing previously unavailable material: Basement Tapes and Garage Sale. In 1995, Basement Tapes was picked by Billboard magazine as one of the years ten best CDs. In addition, "I Wanna Be Your Boyfriend", a contendor for being the band's 'signature song', has been included on many recent multi-artist pop compilation albums.
In the fall of 1999, the Rubinoos reformed to play at the I.P.O. (International Pop Overthrow) festival in Los Angeles. Their appearance was a major hit of the event. Along with the rare live performance, Rubinoos fans were treated to the debut of material from the May 2000 release Paleophonic. This stellar collection was produced by the late, great Kevin Gilbert.
The next couple of years were spent playing occasional pop festivals in the US and working on their individual musical projects. In 2002, the band, getting a little nervous and not wanting to spoil their streak of one CD every 10 years or so, headed back into the studio to record a new CD with a brand new idea, featuring only covers of bands that the Rubinoos have taken influence from. Titled Crimes Against Music, the group explored tracks by such diverse artists as Eurythmics, The Beach Boys, and the Raspberries, among others.
After finishing recording, they hit the road for two smash tours of Japan and Spain. The group has spent the past decade of so sporadically playing live, experiencing success in 2007 with their massive retrospective album titled Everything You Ever Wanted To Know About The Rubinoos. That 'best of' collection received rave reviews from the All Music Guide, praising it as "exhaustive" while giving it a rating of four and a half stars out of five. A legal run-in with pop punker Avril Lavigne of all people, accused of plagiarizing the Rubinoos, ended in a confidential settlement and also brought the group some sudden publicity. Fans hope for a new album as of 2013.
Handle With Care
The Rubinoos Lyrics
Jump to: Overall Meaning ↴ Line by Line Meaning ↴
I know it’s, so hard to
Be sure just how you feel
A heart that’s been broken
Can take so long to heal
But I’m gonna show you girl
That your love is safe with me
Handle with care
I know love is such a fragile thing it’s
Something so rare
That’s why I’m gonna
Handle with care
I’ll be there whenever
You need a kiss or two
Just call I’ll, come runnin’
With love from me to you
Now I’m giving you my word
If you put your trust in me
Girl I’m gonna
(Chorus)
Bridge:
It feels so good
To wrap you in my arms on a night like this
Let’s make a promise and seal it with a kiss
Solo
I’ll deliver when you need
And for you especially
Ooh I’m gonna (Chorus)
The Rubinoos's song Handle With Care talks about the fragility of love and the difficulties of trusting someone again after having their heart broken. The first lines indicate that it is not easy to be sure about our feelings, especially after going through a painful experience. However, the singer assures the girl that he will show her that her love is safe with him. He promises to handle it with care because he knows how rare and fragile love is.
The second verse talks about the singer's willingness to be there for the girl whenever she needs him. He promises to run to her whenever she needs a kiss or two. He gives his word to her that if she trusts him, he will handle her love with care. The chorus reinforces the message that love is a delicate thing that needs to be handled with care.
The bridge section talks about the comfort the singer feels when he hugs the girl, and he suggests that they make a promise and seal it with a kiss. The solo section serves as an instrumental break before the chorus returns, and the song ends with the singer reaffirming his promise to deliver whenever she needs him.
Line by Line Meaning
I know it’s, so hard to
I understand that it's difficult to
Be sure just how you feel
Be confident in your emotions
A heart that’s been broken
Having experienced heartbreak
Can take so long to heal
Can result in lengthy healing time
But I’m gonna show you girl
However, I am going to demonstrate to you
That your love is safe with me
I will ensure your love is protected with me
Ooh I’m gonna Handle with care
I will treat your love with extreme care
I know love is such a fragile thing it’s
Love is delicate
Something so rare
It's uncommon
That’s why I’m gonna Handle with care
This is why I will be delicate about handling it
I’ll be there whenever
I'll always be there
You need a kiss or two
To offer you affection
Just call I’ll, come runnin’
I'll be there as soon as you ask me to
With love from me to you
With romantic love from me to you
Now I’m giving you my word
I'm making a promise to you
If you put your trust in me
If you have faith in me
Girl I’m gonna Handle with care
I'll be careful with your love, I promise
Bridge:
Bridge section of the song
It feels so good
I'm feeling joy
To wrap you in my arms on a night like this
To embrace you romantically
Let’s make a promise and seal it with a kiss
Let's make a pact and seal it with a romantic gesture
Solo
Solo section of the song
I’ll deliver when you need
I'll provide for you when necessary
And for you especially
In particular, for you
Ooh I’m gonna Handle with care
I'll treasure your love, as it deserves to be treasured
(Chorus)
Refrain section of the song
Contributed by Brayden B. Suggest a correction in the comments below.