Their videos in particular have spread virally, and the project is notable not only for its artistic multimedia output, but also the creators' leveraging of YouTube and viral videos to disseminate their music and music videos. As of 2012, iamamiwhoami operates on its own label, To whom it may concern., which is founded and run by Jonna Lee. In 2014, Lee founded WAVE; a directors collective within the label "To whom it may concern.". It consists of Jonna Lee, John Strandh, and Agustín Moreaux. WAVE is now credited for iamamiwhoami's recent visuals.
O
iamamiwhoami Lyrics
Jump to: Overall Meaning ↴ Line by Line Meaning ↴
When something changed in you, who took the blame?
My plan was foolproof as I became a fortress of your heart
Love, the kind that kills and scars
Will make you kneel and cry to hell and back
The words that slit your throat will make you think of love
As the new black, as what you lack love
The sound of letting go a side of youth
That we all set aside, when the world was new
Under the full moon, only endless rain and absence of your heart
Love, the kind that kills and scars
Will make you kneel and cry to hell and back
The words that slit your throat will make you think of love
As the new black, as what you lack
This song by iamamiwhoami is a reflection on the pain and heartbreak that love can cause. The lyrics speak of feeling a spark with someone and believing that there may be a flame between them, only to have something change in the other person. The singer planned to become a fortress of the other person's heart, but love proves to be more powerful than any plan or defense they could have devised. Love is portrayed as a force that both kills and scars, making people kneel and cry until they are taken to hell and back. The words of love become like a sharp blade that can slit one's throat, leaving a wound that can never be fully healed. Yet, despite the pain and hurt, the singer cannot help but think of love as the new black, the elusive thing that they lack.
The song suggests that love is a complex and often painful emotion, one that can be both wonderful and devastating. The lyrics are full of imagery, from the spark and flame to the absence of the other person's heart. The sound of letting go of the side of youth is also mentioned, suggesting that love can change people and make them grow up. Overall, the song is a poignant reflection on the power of love and its ability to transform and destroy.
Line by Line Meaning
I thought I felt a spark, thought I saw a flame
I believed there was a connection between us, but now I am not so sure.
When something changed in you, who took the blame?
I noticed a change in you, but am unsure if it's my fault or yours.
My plan was foolproof as I became a fortress of your heart
I had a plan to win your heart and thought it would work, but it didn't.
Love, the kind that kills and scars
Love can be damaging and leave lasting emotional wounds.
Will make you kneel and cry to hell and back
The pain of love can be so intense that it may feel like you're in hell.
The words that slit your throat will make you think of love
The hurtful words said during a breakup can make you question what love is.
As the new black, as what you lack love
After a breakup, it may feel like you're missing something vital in your life.
The sound of letting go a side of youth
Breaking up and moving on can feel like losing a part of your youthful self.
That we all set aside, when the world was new
As we get older, we may lose some of our youthful ideals and beliefs.
Under the full moon, only endless rain and absence of your heart
The sadness of a breakup can feel overwhelming, even on a beautiful night.
Contributed by Adrian G. Suggest a correction in the comments below.
@BayHelezon
I thought I felt a spark, thought I saw a flame
When something changed in you, who took the blame?
My plan was foolproof as I became a fortress of your heart
Love, the kind that kills and scars
Will make you kneel and crawl to hell and back
The words that slit your throat
Will make you think of love as the new black, as what you lack
Love
The sound of letting go a side of youth
That we all set aside, when the world was new
Under the full moon, only endless rain
And absence of your heart
Love, the kind that kills and scars
Will make you kneel and crawl to hell and back
The words that slit your throat
Will make you think of love as the new black, as what you lack
Love
@aaronherrera3337
Love... is what you lack. Amazing letter. 11 years since this song was released. I was 17 years old and now I´m 28. I always have a new feeling when I hear it. Her music is enigmatic and futuristic. <3
@erikavonmuegge
Dude, are we like twins?!
@lucy4666
I remember the sleepless night I found this, it was summer of 2014 and I was going to start high school in a few months. I was so scared for the future but their music was there for me. It's been with me ever since, no one I know has got the love I feel for this project more than me, so I rejoice in my solitude, maybe that way I'll find peace.
@user-bo1ue1ur3t
"As what you lack"
@frankwong9084
Same feelings and same age here! Gosh, has it been twelve years already? 🥹
@user-bo1ue1ur3t
The audacity of stretching such a simple pop song to 6:30... brilliant. Not a single second is extraneous. Bursting with beauty.
@nnawe
12 years later...
The same appreciation as when it's was released.
An absolute gem.
An eternal gem.
@AndyZaturno
@supervampy1 me too gurl
@BayHelezon
I thought I felt a spark, thought I saw a flame
When something changed in you, who took the blame?
My plan was foolproof as I became a fortress of your heart
Love, the kind that kills and scars
Will make you kneel and crawl to hell and back
The words that slit your throat
Will make you think of love as the new black, as what you lack
Love
The sound of letting go a side of youth
That we all set aside, when the world was new
Under the full moon, only endless rain
And absence of your heart
Love, the kind that kills and scars
Will make you kneel and crawl to hell and back
The words that slit your throat
Will make you think of love as the new black, as what you lack
Love
@archirequeterecontra
Thanks :^)