Their journey began in early 2015 when Sjowgren uploaded a collection of self-recorded, guitar-based songs that were subsequently released as the Demos EP in June of that year. Shortly after, they unveiled their summery single "Seventeen," featuring a fully-realized band arrangement. The song gained significant attention after being featured in a commercial for an online marketplace in early 2016. "Seventeen" garnered millions of streams and attracted the interest of New York City label 300 Entertainment, distributed by Atlantic Records. The label officially released the track for digital download in mid-2016.
Sjowgren continued their musical endeavors with the single "Now & Then," which achieved success on streaming charts in early 2017. In 2018, the band returned with two stand-alone tracks, "Beginners" and "Better Off." They resurfaced in 2020, independently releasing the EP win'20.
Although Sjowgren's name may evoke a Scandinavian influence and their sound could be reminiscent of Nordic pop, the trio's indie pop style incorporates a retro-soul edge, primarily characterized by the unaffected alto vocals of their lead vocalist.
As a musical project, Sjowgren places a greater emphasis on creativity rather than pursuing widespread fame. They release their content through their own label, Long Time Friend Discount, and prefer to remain primarily behind the scenes, focusing on songwriting, production, and artistic direction.
Now and Then
sjowgren Lyrics
Jump to: Overall Meaning ↴ Line by Line Meaning ↴
You didn't know what I was up to
Asked you out in my little round way
Down down shooting me down
You held me tight
So I wouldn't cry but you
You don't remember
I knew then what I know now
I may lose it for a second now and then
I knew then what I know now
I may lose it for a second now and then
We grew from one to another
Learning what we would fall into
Attraction tells when what want most
Found found heard where I'd gone
Somethings had changed
But others stayed the same
And you
You had your stories
Some different stories I'd left behind
I knew then what I know now
I may lose it for a second now and then
I knew then what I know now
I may lose it for a second now and then
I knew then what I know now
I may lose it for a second now and then
I knew then what I know now
I may lose it for a second now and then
The song "Now and Then" by sjowgren portrays the nostalgic memories of two childhood friends who grew up together. The song begins with the singer recalling how she asked her friend out in her "little round way" as a child, but was sadly rejected. Despite this rejection, the friend was kind enough to hold her tight so she wouldn't cry, but unfortunately doesn't remember this memory. The lyrics suggest that as they grew up, they started to remember different parts of their childhood, but some remained the same.
The following verse highlights how they both grew up, and the attraction they had towards each other. However, something had changed, and the singer left behind some stories from their childhood, which were different from the stories her friend had. The repeated lines "I knew then what I know now, I may lose it for a second now and then" implies that the singer has gained a new perspective on her past and acknowledges that she may forget her memories occasionally.
Overall, the song conveys a sense of reflection and nostalgia for a childhood spent with a close friend. The lyrics illustrate the feeling of looking back on the memories of youth and realizing how valuable they were in shaping who they are today.
Line by Line Meaning
Two kids growing up together
We were young and naive, with the world at our feet and our whole lives ahead of us
You didn't know what I was up to
You didn't always understand me, but that didn't stop us from being close
Asked you out in my little round way
I took a chance and made my feelings known, in my own unique way
Down down shooting me down
You turned me down, which hurt but didn't break me
You held me tight
You were there for me during hard times, and I'm grateful for that
So I wouldn't cry but you
You comforted me when I was upset, but you don't remember those specific moments
We all remember different sides
Our memories can be selective, and we all have different perspectives on the same events
I knew then what I know now
As I look back on our past, I realize that some things haven't changed
I may lose it for a second now and then
Even though I've grown and learned from my past, I'm not perfect and may make mistakes
We grew from one to another
We matured and changed together, learning from each other along the way
Learning what we would fall into
We discovered our passions and interests, and possibly even what we didn't want in life
Attraction tells when what want most
Our attractions and feelings can reveal our true desires and priorities
Found found heard where I'd gone
You heard about my successes and failures even when we were apart
Somethings had changed
Our lives took different paths and we changed as individuals
But others stayed the same
Despite changes, some things remained constant in our lives
And you
Referring to the person addressed in the song
You had your stories
You had your own experiences and stories to tell
Some different stories I'd left behind
Our different experiences sometimes meant we couldn't relate to each other's stories
Lyrics © UTTERABLE PUBLISHING, O/B/O DistroKid
Written by: Sjowgren
Lyrics Licensed & Provided by LyricFind
@ireonohue
Lyrics:
Two kids growing up together
You didn't know what I was up to
Asked you out in my little round way
Down down shooting me down
You held me tight
So I wouldn't cry but you
You don't remember
We all remember different sides
I knew then what I know now
I may lose it for a second now and then
I knew then what I know now
I may lose it for a second now and then
We grew from one to another
Learning what we would fall into
Attraction tells when what want most
Found found heard where I'd gone
Somethings had changed
But others stayed the same
And you
You had your stories
Some different stories I'd left behind
I knew then what I know now
I may lose it for a second now and then
I knew then what I know now
I may lose it for a second now and then
I knew then what I know now
I may lose it for a second now and then
I knew then what I know now
I may lose it for a second now and then
@LeonardoMarra
Two kids growing up together
You didn't know what I was up to
Asked you out in my little round way
Down down shooting me down
You held me tight
So I wouldn't cry but you
You don't remember
You don’t remember
We all remember different sides
I knew then what I know now
I may lose it for a second now and then
I knew then what I know now
I may lose it for a second now and then
We grew from one to another
Learning what we would fall into
Attraction tells when what want most
Found found heard where I’d gone
Some things had changed
But others stayed the same and you
You had your stories
Some different stories I left behind
I knew then what I know now
I may lose it for a second now and then
I knew then what I know now
I may lose it for a second now and then
@taconator7492
This band deserves more attention
@TheChronicnerd
Taconator agreed
@christinaloca34217
Taconator definitely... they're awesome!!
@mannyruiz20
Taconator it's a good song to trip on
@wags83
Couldn't agree more, but sadly they haven't really done much more =(
@tashaharness5701
Agreed
@darren6834
This came on this week on Spotify. INSTANTLY added to my liked library!!
@dephinitely
2020 and i still love this song. discovered it on spotify like, i dunno, one or two years ago. this is masterpiece.
@lucashansen7131
2023 and I still love this song 😅
@Lumosedits286
@@lucashansen71312024 and I love it