NoSo, shorthand for North/South, is the artistic moniker of Baek Hwong, a K… Read Full Bio ↴NoSo, shorthand for North/South, is the artistic moniker of Baek Hwong, a Korean American artist renowned for their poignant musical expressions of the Asian American experience, gender identity, and the intricacies of human connections. Their creative journey is marked by a fervent desire to address the multifaceted aspects of identity, drawing from their own Korean heritage and upbringing in the suburban outskirts of Chicago.

Baek Hwong, also known by their birth name, has emerged as a prominent voice in the music industry, encapsulating the struggles, triumphs, and reflections of a diverse range of lived experiences. Their music serves as a profound reflection of their growth and self-discovery, providing solace and insight into the complexities of contemporary existence.

Born out of the need to confront the pervasive question "Which Korea are you from?" faced by many Korean Americans, NoSo embodies Hwong's determination to forge a space where their unique identity can thrive. Their music is an indirect yet powerful response to the insecurities and frustrations that often arise from the Asian American experience. Hwong's narrative is akin to a balm for those who feel alienated, their lyrical prowess providing a sense of connection and understanding.

Growing up in a predominantly white environment, Hwong experienced a dissonance between their various identities, particularly grappling with gender dysphoria. This sense of not belonging anywhere and the perceived irreconcilability of their different facets compelled them to explore their identity further. The pivotal turning point came during their time at the University of Southern California, where they encountered a supportive community that encouraged them to delve into their gender identity.

Their debut album, titled "Stay Proud of Me," released on July 8, 2022, under Partisan Records, stands as a poignant reflection of Hwong's personal evolution. The album serves as a time capsule of their journey, capturing the nuances of growth and self-discovery, particularly during a period of quarantine when Hwong returned to their suburban roots. "Stay Proud of Me" is an emblematic transition, allowing Hwong to liberate themselves from the shackles of the past and embrace an empowered future.