Their debut album One For All is one of the more popular and acclaimed alternative hip hop albums of the 1990s, known for socially conscious and politically charged content inspired by the teachings of the Nation of Gods and Earths.
1989-1992
Brand Nubian formed in 1986 after Grand Puba's original group, Masters of Ceremony, split up. Its first single, "Brand Nubian," was released in 1986. Signed to Elektra Records by A&R man Dante Ross, its debut album, One For All, was released in 1990. Generally acclaimed, the album drew fire for militant Five-Percenter rhetoric on tracks such as "Drop the Bomb" and "Wake Up." The controversy helped sales, though the album was still not a great commercial success. To date, the album has sold 350,000 units. A version of the Fab Five Freddy-directed video for the single "Wake Up," featuring a Black man in white-face makeup, was also banned from MTV. On MTV and from official WEA sources, this image was replaced by a Baptist preacher. The singles "Slow Down," "All for One," and "Wake Up" all became hits on Billboard’s Hot Rap Tracks chart in 1991.
Shortly after its debut release, Sadat X and Lord Jamar began having problems with Grand Puba, which caused him to leave the group, along with DJ Alamo, to pursue a solo career. Lord Jamar and Sadat X enlisted DJ Sincere to join the group in 1992. The same year, Puba released his solo debut, Reel to Reel, which featured the hit single "360° (What Goes Around)".
Later in 1992, the Puba-less Brand Nubian released a hit single of its own, "Punks Jump up to Get Beat Down". The track was met with controversy over alleged homophobic content, referencing the Sadat X line "I can freak, fly, flow, fuck up a faggot/I don't understand their ways, I ain't down with gays." Despite the controversy, the single charted on the Billboard Hot 100 at number 77. Later versions omitted the line, including the version on the greatest hits compilation The Very Best of Brand Nubian.
1992-1996
In late 1992, the crew released its second album, In God We Trust. "Punks Jump Up to Get Beat Down" was included on this release, as well as the number-92 Hot-100 single, "Love Me or Leave Me Alone." The effort sold moderately well, fueled by the crew's continuing controversy. Also in 1993, the group contributed a track for the Menace II Society soundtrack, titled "Lick Dem..........."
The group’s next release, Everything is Everything, was issued in November 1994. The controversy kept growing, with further accusations of the group’s music being analogous to hate speech. The album received very mixed reviews and mediocre sales, despite the top-40 Hot Rap Tracks singles "Word is Bond" and "Hold On (feat. Starr)." In 1995, the group broke up, left Elektra, and launched solo careers in music and television. That year, Puba released his second solo effort, 2000, featuring another Billboard Hot 100 single, "I Like It (I Wanna Be Where You Are)." Sadat X released his first solo effort, titled Wild Cowboys (Loud/RCA/BMG Records), in 1996.
1997-2000
The original members reunited in 1997, contributing a song to the Soul In The Hole soundtrack, titled "A Child is Born". Another song, "Keep It Bubblin'," appeared on the 1997 Money Talks soundtrack. In 1998, the four original members returned with the album Foundation on a new label, Arista/BMG Records. The album received wide acclaim and featured contributions from a larger group of producers, including DJ Premier, Buckwild, Lord Finesse, and Diamond D. The lead single "Don't Let it Go to Your Head" became, at number 54, the group's highest-charting single on the Hot 100. In 2000, the crew once again teamed up with Buckwild of D.I.T.C. and released the underground single "Rockin' It," before the members continued their individual pursuits. Sadat X released a solo EP in 2000, The State of New York vs. Derek Murphy, on Loud/Relativity Records.
2001-present
Puba released his third solo effort, Understand This, in 2001, which received little attention despite featuring his fellow Brand Nubian members. The original members reunited once again in 2004 for the release of its fifth album, Fire in the Hole, their first release on an independent label, Babygrande Records. The album received mixed reviews and sold below expectations. Sadat X released another solo effort in 2005, titled Experience and Education, receiving mostly positive reviews. Jamar also furthered his acting career, recently appearing on an episode of The Sopranos, as well as episodes of Oz, Third Watch, and Law & Order. Lord Jamar released his first solo album, The 5% Album, June 27, 2006, on Babygrande Records. Sadat X's third full length album, titled Black October, was released October 2006. In 2007 the group released an album titled Time's Runnin' Out.
Love Vs. Hate
Brand Nubian Lyrics
Jump to: Overall Meaning ↴ Line by Line Meaning ↴
Uhh..
Now it's love, vs. hate
Time for my people to eliminate
Because it's our people that we're thinking of
Now they say we playa hatin cause we hate the black on black
And the fact we can't stand when we act like that
Self-hate killin us more than the Po-Po or crack
I tell my peoples with the gats it ain't about all that
We arrived on slave ships, tortured chained and whipped
Four hundred years of bein slaves in the land of the brave
Have we forgotten? Our ancestors forced to pick cotton
Women raped and tortured, murdered if they caught ya
Niggaz swung from trees like a breeze do summer leaves
Swayin back and forth, failed attempts to make it North
Millions of people died just so that we can survive
So this knowledge I provide cause these facts can't be denied
Nowadays it's new ways, sixties it was the smack
Eighties it was the crack, nineties it be the gat
Time to recognize how uncivilized we got
Get wise and unify and not fall victim to the plot
Cause it's love, vs. hate
Time for my people to eliminate
that hate, let's love
Because it's our people that we're thinking of
It's love, vs. hate
It's time for my people to eliminate
that hate, let's love
Because it's our people that we thinking of
[Lord Jamar]
Uh, when will we make our Exodus? When will the guns
bust the other way instead of at the brother next to us?
That's all that they expect from us, police stand by
Don't believe the lie that they're the ones protectin us
Projects, to see how poverty's affectin us
Robberies, we lust objects of high quality
or so we think we slowly sink into the quicksand
With no support, like a bike that doesn't have a kickstand
We stay in court, smoke Newport's, and fail to support
our seeds, with no thoughts for they needs
We fought for the cheese and all it got us was a grave
or a bid as a slave, we live in the land of the brave
where the home isn't free, grown niggaz be
in a zone, tryin to act out the TV
We cracked out and greedy with a lack of respect
It's time to come correct, it's time to come correct
[Grand Puba]
Cause it's love, vs. hate
Time for my people to eliminate
that hate, let's love
Because it's my people that I'm thinking of
It's love, vs. hate
Time for my people to eliminate
that hate, let's love
Because it's our people that we thinking of
[Sadat X]
Sally, been gettin beat for years
Husband come home high off of weed and beers
He frustrated cause his job is low rate
Low money, plus his wife brother act kinda funny
My nosey neighbor always makin it her labor
to cause controversy, I seen them out in Jersey
The teacher say my son show aggression
I tell her it's in our lesson, for him to know himself
To me the greatest wealth is the best of health
When the music stops, I'll play the role like my pops
and his pops and so on I got a legacy to go on
I'll watch out for my babies and I'll kill for em
And if they want to receive the knowledge
then I'll build for em
Now if it's love vs. hate, then what's your fate?
What we showin with the money we blown?
Shit is still chaos, ain't a damn thing sewn
[Grand Puba]
Cause it's love, vs. hate
Time for my people to eliminate
that hate, let's love
Because it's our people that we thinking of
It's love, vs. hate
Time for my people to eliminate
that hate, let's love
Because it's our people that we thinking of
The song "Love Vs. Hate" by Brand Nubian is a call to action for African Americans to let go of their bitterness and resentment towards one another and instead embrace the love and unity that can help them overcome the systemic racism and oppression that has plagued their community for generations. The lyrics speak to the issue of black-on-black violence and the destructive impact it has had on the African American community, as well as the need for greater awareness of the history of slavery and the ongoing effects of that legacy on black Americans today.
The first verse, performed by Grand Puba, emphasizes the need to address the self-hate and internalized racism that is causing African Americans to turn on each other rather than unite against their common oppressors. He references the brutal history of slavery and its ongoing impact on the black community, reminding listeners of the sacrifices made by their ancestors to secure their freedom. The second verse, performed by Lord Jamar, speaks to the economic and social pressures faced by African Americans in the modern-day, highlighting the effects of poverty, crime, and institutional racism on their lives. Finally, Sadat X provides a personal perspective on the struggles faced by African American families and the importance of passing on the legacy of pride and dignity to future generations.
Line by Line Meaning
Now it's love, vs. hate
The two opposing forces at work in society are love and hate
Time for my people to eliminate
It's time for the community to remove the negative force holding them back
that hate, let's love
We must replace hate with love as the driving force in our lives
Because it's our people that we're thinking of
We have a responsibility to ourselves and our community to create a better future
Now they say we playa hatin cause we hate the black on black
Critics say we are being negative when we speak out against the self-destructive behavior in our own community
And the fact we can't stand when we act like that
We cannot accept the perpetuation of harmful actions among ourselves
Self-hate killin us more than the Po-Po or crack
Our internalized negative views of ourselves are doing more damage than the external factors of police brutality and drug addiction
I tell my peoples with the gats it ain't about all that
We must recognize that violence and weaponry are not the solution
We arrived on slave ships, tortured chained and whipped
Our history includes the brutal enslavement and mistreatment of our ancestors
Four hundred years of bein slaves in the land of the brave
The struggles of our ancestors have persisted for centuries in a country that claims to be noble and free
Have we forgotten? Our ancestors forced to pick cotton
We must remember and recognize the atrocities our ancestors endured
Women raped and tortured, murdered if they caught ya
Women faced horrific violence and danger in slavery
Niggaz swung from trees like a breeze do summer leaves
Lynching was a pervasive form of violence inflicted upon black people
Swayin back and forth, failed attempts to make it North
Escaping slavery was incredibly difficult, with many failed attempts
Millions of people died just so that we can survive
The sacrifices of our ancestors allowed us to exist and thrive today
So this knowledge I provide cause these facts can't be denied
Understanding our collective history is essential to moving forward
Nowadays it's new ways, sixties it was the smack
The struggle has evolved over time, with new issues presenting themselves in each era
Eighties it was the crack, nineties it be the gat
Each decade has had its own set of challenges that disproportionately affect black communities
Time to recognize how uncivilized we got
We must take a hard look at the negative behaviors present in our own community
Get wise and unify and not fall victim to the plot
We must come together and avoid being manipulated or divided against each other
Uh, when will we make our Exodus? When will the guns
When will we finally break free from the societal pressures that cause us to turn to violence?
bust the other way instead of at the brother next to us?
We must stop inflicting violence on each other and instead focus on the root problems causing our pain
That's all that they expect from us, police stand by
Society expects violence and aggression from us, while law enforcement allows it to happen
Don't believe the lie that they're the ones protectin us
The police are not always the protectors they claim to be
Robberies, we lust objects of high quality
We are often driven towards materialism and possessions, leading to criminal activity
or so we think we slowly sink into the quicksand
Our desire for more is slowly but surely pushing us towards our own destruction
With no support, like a bike that doesn't have a kickstand
Without a stable foundation, we cannot stay upright and will inevitably fall
It's time to come correct, it's time to come correct
We must make a positive change and do better
Sally, been gettin beat for years
Many women suffer from domestic abuse and violence
Husband come home high off of weed and beers
Drug abuse and addiction can exacerbate violent behavior
He frustrated cause his job is low rate
Financial struggles often lead to emotional turmoil and desperation
Low money, plus his wife brother act kinda funny
Tensions between family members can contribute to domestic conflicts
My nosey neighbor always makin it her labor
Some people actively try to create drama and chaos in the lives of those around them
to cause controversy, I seen them out in Jersey
Perhaps the neighbor is seeing something suspicious and trying to start trouble
The teacher say my son show aggression
Education professionals may identify troubling behavior in children
I tell her it's in our lesson, for him to know himself
Understanding oneself is crucial for self-improvement
To me the greatest wealth is the best of health
True wealth lies in our physical and mental wellbeing
When the music stops, I'll play the role like my pops
I will continue the legacy of my father and grandfather, striving to provide for my family and community
and his pops and so on I got a legacy to go on
I must continue the lineage of strong men striving for betterment
I'll watch out for my babies and I'll kill for em
I will protect my children at all costs, even if it means resorting to violence
And if they want to receive the knowledge
I will educate my children and pass on the lessons and wisdom of generations before us
then I'll build for em
I will work to create a better world for my children
Now if it's love vs. hate, then what's your fate?
We must choose whether we will be guided by love or hate
What we showin with the money we blown?
What are we investing our resources into, and is it helping or harming us?
Shit is still chaos, ain't a damn thing sewn
We still struggle with turmoil and disorder, and lack a coherent plan for improvement
Cause it's love, vs. hate
The ultimate battle is between love and hate
It's time for my people to eliminate
We must work towards eliminating the forces of hatred and division in our lives
that hate, let's love
We must replace the negative with the positive
Because it's my people that I'm thinking of
I am deeply invested in the betterment and progress of my community
Lyrics © Universal Music Publishing Group
Written by: DEREK MURPHY, LORENZO DECHALUS, MAXWELL DIXON, ROBERT A. HALL
Lyrics Licensed & Provided by LyricFind
Jared L
Still bangin 2022 and it makes me miss the 90s so much between morals and music. This world is doomed we need more of this on the radio. I remember my stepfather used to play this all the time on Geneva Ave in Boston Mass. I miss these Days.
yungyacht
This song is better than 90% of the shit out today
Monkey J. Dilla
yungyacht 99% of the shit now
kosmique
@Monkey J. Dilla99.9
Gnome_vengeur Swg
@kosmique 99.99
End_So
0, music is subjectiv hehe
Miłosz kęska
Kocham Love vs hate od brand nubian i zawsze wrzucam to na sprzęt gdy się wkurwiam
Tobiasz
mam na taśmie !
AnimalTrax
Love the album since it dropped, spread that love people we need it now more than ever.
VGBombay🔥
Incredible shit. My pops used to play this a lot when I was younger, still bumping!