Bratz is an American fashion doll and media franchise created by former Mat… Read Full Bio ↴Bratz is an American fashion doll and media franchise created by former Mattel employee Carter Bryant for MGA Entertainment which debuted in 2001.

The four original 10-inch (25 cm) dolls were released on May 21, 2001 — Yasmin, Cloe, Jade, and Sasha. They featured almond-shaped eyes adorned with eye shadow and lush and big glossy lips. Bratz reached great success with the expansion to spin-offs including Bratz Kidz, Bratz Boyz, Bratz Babyz and Bratzillaz and a media franchise consisting of discography and adaptations into a TV series, a web series, a live-action film and video games. Global sales of the entire franchise grossed $2 billion in 2005 and by the following year, the brand had about 40 percent of the fashion-doll market.

The Bratz doll lines have provoked controversy in several areas from their stylized proportions to fashion-forward clothing, capitalizing closely on pop culture trends. Since the brand's launch in 2001, franchise distributor MGA Entertainment got embroiled in a lengthy legal dispute with Mattel over the rights to its design, which ended in 2011 with MGA as the victors. Related litigation is ongoing in a lawsuit by MGA alleging Mattel's theft of trade secrets.

MGA has paused the Bratz brand since the onset of the litigation and rebranded it several throughout its lifespan, with the first of those coming in 2010 after Mattel's first lawsuit, only to return later that year to commemorate the brand's 10th anniversary. In 2013, Bratz changed to have a taller bodies, an all-new logo and branding, and continued through 2014, in an effort to return the brand to its roots. As a result, none of the 2014 product line was made available in North Americas.

In July 2015, Bratz relaunched a second time with new doll lines and introducing a new main character, Raya to the debut lineup from its 2001 launch as well as a new slogan and website design. The bodies were changed to be 10" (25 cm) tall again, but with new bodies and head molds. These dolls were met with negative reactions from fans, as the brand was more oriented towards younger kids rather than tweens and teens like the previous dolls. Due to the poor reception and sales, the dolls were once again discontinued in 2016.

In September 2018, a new line of dolls called "Bratz Collector" were designed by fashion illustrator Hayden Williams and released exclusively on Amazon. The brand featured closely resemblance to the original 2001 doll line. In June 2021, for their 20th anniversary, Bratz released near-replicas of the debut dolls from its 2001 launch.

Hang On
Bratz Lyrics

Jump to: Overall Meaning ↴ Line by Line Meaning ↴

You've just gotta hang on, hang on
To your dreams, they'll be strong, be strong
And look at you rockin', no stoppin' you now
You know how, you're prepared and you'll stay
So hang on

Nobody said it was simple
Sometimes it gets kind of rough

But nothing's ever impossible
And the tough get going when the going gets tough

You've just gotta hang on, hang on
To your dreams, they'll be strong, be strong
And look at you rockin', no stoppin' you now
You know how, you're prepared and you'll stay
So hang on

Sometimes it's not that easy, no
You've gotta stay in the game
Determination's what you need
And it takes all you've got but you've got what it takes
So come on

You've just gotta hang on, hang on
To your dreams, they'll be strong, be strong
And look at you rockin', no stoppin' you now
You know how, you're prepared and you'll stay
So hang on

You've just gotta hang on, hang on
To your dreams, they'll be strong, be strong
And look at you rockin', no stoppin' you now
You know how, you're prepared and you'll stay
So hang on

You gotta win in the end
You can make it, yeah
Just believe in your heart, from the start
And you'll get through anything

Hang on
Come on

You've just gotta hang on, hang on
To your dreams, they'll be strong, be strong
And look at you rockin', no stoppin' you now
You know how, you're prepared and you'll stay
So hang on

You've just gotta hang on, hang on
To your dreams, they'll be strong, be strong
And look at you rockin', no stoppin' you now

You know how, you're prepared and you'll stay
So hang on

Overall Meaning

The lyrics of the song "Hang On" by Bratz express a message of perseverance and determination. The song acknowledges that pursuing your dreams is not always easy, but encourages listeners to hold on to their aspirations and keep pushing through adversity. The lyrics repeat the phrase "hang on" as a reminder to stay focused and committed.

The song's opening lines, "You've just gotta hang on, hang on to your dreams, they'll be strong, be strong," emphasize the importance of having a clear vision for the future and the determination to make it happen. The lyrics suggest that believing in oneself and having faith in one's abilities can provide the strength needed to overcome obstacles.

The bridge of the song acknowledges that success may not come easy, but is achievable through hard work and persistence. The lines "You gotta win in the end, you can make it, yeah, just believe in your heart, from the start and you'll get through anything" encourage listeners to trust in their own abilities and to stay true to their beliefs and values.

Overall, the message of the song is one of hope and determination, urging listeners to hold on to their dreams and keep pursuing them, even in the face of adversity. It highlights the importance of perseverance and self-belief in achieving personal goals.

Line by Line Meaning

You've just gotta hang on, hang on
Hold tight, don't give up.

To your dreams, they'll be strong, be strong
Believe in your aspirations and they will be realized.

And look at you rockin', no stoppin' you now
You're succeeding and nothing can hinder you now.

You know how, you're prepared and you'll stay
You have the know-how, the readiness, the perseverance to stay the course.

So hang on
Hold on tight and persevere.

Nobody said it was simple
Success is not easy.

Sometimes it gets kind of rough
Sometimes it feels overwhelming or discouraging.

But nothing's ever impossible
Everything is achievable with effort and determination.

And the tough get going when the going gets tough
Strong people rise to the occasion in difficult times.

Sometimes it's not that easy, no
Things don't always go smoothly.

You've gotta stay in the game
You must keep trying.