Earl Stevens (born November 15, 1967 in Vallejo, California) is best known … Read Full Bio ↴Earl Stevens (born November 15, 1967 in Vallejo, California) is best known by his stage name E-40. Stevens is "known" by the new generation of hip-hop as a Hyphy rapper from the Bay Area of California. However, E-40 is also an old school veteran who has done collabos with rap icons such as Tupac Shakur, Too $hort, Lil' Jon, C-BO, Snoop Dogg, Spice 1, Richie Rich, Mac Dre, Mac Mall, The Luniz, The Outlawz, and many more.
E-40 is a self-proclaimed "O.G." in the rap game and has been around since the early days and has an old school following from his G-Funk days. His group "The Click" consists of his brother, cousin and his sister; D-shot, B-legit, & Suga-T. His other brother Mugzi (aka Young Mugzi) has a group called the Mossie, consisting of himself, Kaveo, and Tap Dat Azz. E-40 also brought his nephew into the rap game, and is a well known bay area artists named "Turf Talk". His son "Droop-E" is now a Bay Area hyphy producer and makes uptempo beats packed with major 808 kick samples. All these rappers and many more are under his established independent label; Sic Wid It records.
His nicknames include TKA (Tycoon Known As) Charlie Hustle, E-Bonics, 40 Fonzarelli, The Ambassador of the Bay, The Ballatician, 40 Belafonte, E-Pheezy, Fortywata (40water), E-4-0 (E-Four-Oh), Mr. Flamboyant, and Earl "Poppin' His Collar" Stevens.

ENTREPRENEUR
In addition to record sales E-40 has ventured into other business opportunities. Along with former NFL player Chester McGlockton, E-40 has opened a Fatburger franchise in Pleasant Hill, California. E-40 recently authored the book, E-40's Book of Slang to be published by Warner Books. He also has his own line of liquor called Cloud 9, and he opened the now-defunct Ambassador's Lounge, a nightclub in Downtown San Jose.[13]. On Nov 16th, 2007 it was announced that Stevens, signed a franchise agreement with Wingstop Restaurants, Inc. and will open one in Southampton shopping center located in Benicia, California. "I was introduced to Wingstop in Dallas and as soon as I tasted the wings I was hooked. I love the food," said Stevens. "I chose to open in the Bay Area because this is the soil where I was born and raised, and I still live here to this day. People here are going to love these things." In late 2007, E-40 announced a new line of energy drinks called "40 Water."

Turn It Up
E-40 Lyrics

Jump to: Overall Meaning ↴ Line by Line Meaning ↴

I turn it up on a bitch
I turn it up on a bitch
I turn it up on a bitch
I turn it up on a bitch
I turn it up on a bitch
I turn it up on a bitch
I turn it up on a bitch
I turn it up on a bitch

I got no time for no silly games
I'm out here in this trap trying have my change
I fuck with real bosses, I don't fuck with lames
Califor-n-i-a is the state I claim
Bitches on my ankle like a ankle bracelet
Cuz I'm relevant and I ain't outdated
Suckers looking at me like they wana fade
They fuck around they gona get emlimate
Bossy, flossy, fetty stretchy like pilates
Got a black belt hustlin, not karate
The best thing sense the slot machine
She a dime spitter, a couple of lines and that bitch is mines
Now I don't know what you been thinking
But I've been the shit in my region
Ever sense I can remember
Ever sense I been breathing
Hollin at a vixen, plotin on some kitten
When I start spittin, she starts strippin
I turn it up on a bitch
I turn it up on a bitch
I turn it up on a bitch
I turn it up on a bitch
I turn it up on a bitch
I turn it up on a bitch
I turn it up on a bitch
I turn it up on a bitch
I passionate about my paper man
I ain't got time for games
The child shit ain't in my program man
I mean it to you all lanes
I'm bossy, once I get started its hard to stop me man I go
Lieutenant rosta boss I ain't Captain save a ho
I let a bitch know I got no ho, bitch I'm poo
You gata dig me for me, that's the way it's gona go
I be galaxy man, I be spacin
When I'm spacin I mean my space be in flight and a ho as nigga tryin test my patience
Colt 45 case, and I ain't talkin about the beer
I talkin street instrumentals, music to my ears
I ain't no petty nigga with a face tat and a six pack
But I bet I could beat your bitches couchie back
Skinny niggas winning right now
When the big nigga come back in style
Bitch
I turn it up on a bitch
I turn it up on a bitch
I turn it up on a bitch
I turn it up on a bitch
I turn it up on a bitch
I turn it up on a bitch
I turn it up on a bitch
I turn it up on a bitch
I could be broker then you
But I got more respect and more power
Right now I sell CD's
But I used to slang powder
I ain't gata have no paper to get me skin
I just give had her my phone and she punch her number in
And I don't pay for yoak
You see the big face Rolex watch
The VS1 clarity watch
The jacket made out of fox
You know how much that cost
The three dimensional diamond
More carrots then bugs bunny
Taylor made and hand crafted like
Customize like King Johnny
Some times I like to spoil myself
All that hatin ain't nutritious
Its bad for your health
What about murder mouthin
Through that nigga a towel
He been dipped in sucker sauce
I turn it up on a bitch
I turn it up on a bitch
I turn it up on a bitch
I turn it up on a bitch
I turn it up on a bitch
I turn it up on a bitch

I turn it up on a bitch
I turn it up on a bitch

Overall Meaning

The lyrics to E-40's song "Turn It Up" are filled with braggadocious lines about his wealth, success, and power over women. The main chorus of "I turn it up on a bitch" suggests that E-40 has complete control over the women in his life, and that he can manipulate them whenever he wants. He also speaks about his position as a "real boss" and how he doesn't associate with "lames". He claims California as his state and boasts about his relevance in the rap game. He talks about hustling for his money and how he doesn't have time for "silly games". There is a clear sense of confidence and authority in E-40's delivery of these lyrics.

The second verse provides further insight into E-40's personality and lifestyle. He once sold drugs but is now selling CDs, and he has more respect and power than those who haven't experienced the same journey as him. He claims to have a lot of money and flaunts his expensive possessions like his Rolex watch and diamond jewelry. He also mentions how he likes to "spoil" himself and that he doesn't care about those who hate on him. The lyrics are confident, unapologetic, and showcase E-40's success and wealth.

Overall, the nature of the song is controversial and misogynistic. The repetitive chorus of "I turn it up on a bitch" implies that E-40 enjoys manipulating and controlling women, something that is not celebratory. However, putting that aside, the lyrics showcase E-40's success, confidence and musical dominance in the rap game.

Line by Line Meaning

I turn it up on a bitch
I assert myself and make a statement to the females around me.

I got no time for no silly games
I prioritize my hustle and don't entertain childish behavior.

I fuck with real bosses, I don't fuck with lames
I align myself with individuals who are driven and successful, not mediocre.

Califor-n-i-a is the state I claim
I proudly represent and claim California as my home state.

Bitches on my ankle like a ankle bracelet
Females are drawn to me and want to attach themselves to me.

Cuz I'm relevant and I ain't outdated
I am current and respected in my field, not outdated or irrelevant.

Suckers looking at me like they wana fade
People who envy me or want to test me are watching me closely.

Bossy, flossy, fetty stretchy like pilates
Confident, flashy, and flexible in my hustling, like someone who practices Pilates.

Got a black belt hustlin, not karate
I am skilled in the art of hustling, not martial arts.

She a dime spitter, a couple of lines and that bitch is mines
I have the power to easily win over women with my charm and poetry.

Now I don't know what you been thinking
I am unsure of what others may be thinking.

But I've been the shit in my region
I have achieved success and respect within my local area.

Ever sense I can remember
Since as far back as I can recall.

Ever sense I been breathing
For as long as I have been alive.

Hollin at a vixen, plotin on some kitten
I am flirting with and pursuing a female, with the intention of eventually having sex with her.

When I start spittin, she starts strippin
When I start reciting my poetry, she starts taking off her clothes.

I passionate about my paper man
I am deeply committed to making money.

I ain't got time for games
I am too focused on my hustle to waste time on frivolous activities.

The child shit ain't in my program man
I am not interested in engaging in childish behavior.

I'm bossy, once I get started its hard to stop me man I go
I am assertive and driven, and once I start something it is difficult to deter me.

Lieutenant rosta boss I ain't Captain save a ho
I am not interested in rescuing or saving promiscuous women.

I let a bitch know I got no ho, bitch I'm poo
I inform women that I am not interested in being a player, but rather a dominant figure.

You gata dig me for me, that's the way it's gona go
You must accept me for who I am, and there is no other option.

I be galaxy man, I be spacin
I am otherworldly and constantly elevating.

Colt 45 case, and I ain't talkin about the beer
I am equipped with an arsenal of instruments, not just a drink holder.

I talkin street instrumentals, music to my ears
I am referring to the beats and rhythms of the streets as my preferred music.

I ain't no petty nigga with a face tat and a six pack
I am not superficial and only concerned with my appearance.

But I bet I could beat your bitches couchie back
I am confident in my sexual prowess and could satisfy your partner better than you.

Skinny niggas winning right now
Thin men are currently achieving success in their hustles and endeavors.

When the big nigga come back in style
When larger men become popular again.

I could be broker then you
I may have less money than you do.

But I got more respect and more power
Despite having less wealth, I am more respected and influential than you.

Right now I sell CD's
Currently, I make money selling CDs.

But I used to slang powder
In the past, I sold drugs for profit.

I ain't gata have no paper to get me skin
I don't need money to impress females.

I just give had her my phone and she punch her number in
I give women my phone so they can input their contact information.

And I don't pay for yoak
I am not responsible for financing others' lifestyles.

You see the big face Rolex watch
I wear an expensive, prestigious watch.

The VS1 clarity watch
My watch is of superior quality and clarity.

The jacket made out of fox
My jacket is made of fox fur.

You know how much that cost
You are aware of how expensive that is.

The three dimensional diamond
My diamond is multi-dimensional and sophisticated.

More carrots then bugs bunny
My diamond is of extremely high quality and size.

Taylor made and hand crafted like
My jewelry is specifically tailored and individually crafted.

Customize like King Johnny
My jewelry was customized by a renowned jeweler.

Some times I like to spoil myself
Occasionally, I indulge in luxuries for myself.

All that hatin ain't nutritious
Hating on me is pointless and won't benefit anyone.

Its bad for your health
Hating on me can lead to stress and negative emotions, which can have negative physical effects.

What about murder mouthin
What do you have to say, negatively?

Through that nigga a towel
Give up, throw in the towel.

He been dipped in sucker sauce
He has been tainted with foolishness or gullibility.

Writer(s): Earl T. Stevens, Chris Jackson Copyright: Reach Music Publishing-digital

Contributed by Leah H. Suggest a correction in the comments below.

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TRACKS