Say It
Frank Sinatra/Tommy Dorsey & His Orchestra Lyrics

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Say it over and over again,
Over and over again,
Never stop saying you're mine.
Say it,
Ever and ever so sweet,
Ever and ever so sweet just like an old valentine.
When you say I love you,
The same old I love you,

They whisper in stories and plays,
You can change I love you,
The same old I love you,
To oh such a heavenly phrase.
So say it,
Softly and gently and then,

Over and over again,
Never stop saying you're mine.

Overall Meaning

The lyrics of "Say It" is a romantic ballad that talks about professing one's love for their significant other repeatedly. The singer urges their love interest to keep telling them that they are theirs and to express their love using the traditional phrase "I love you." However, the singer suggests that their love should not stop at merely saying these three words but should be accompanied by sweet and gentle words that evoke the feeling of an old valentine.

The lyrics also suggest that expressing love should not be limited to the same old "I love you" that stories and plays have made common. It should be more elaborate and personalized, becoming oh so heavenly. The song, therefore, encourages people to express their love freely and creatively, even if it involves saying the same words over and over again.

Line by Line Meaning

Say it over and over again
Repeat your words of affection

Over and over again
Reassure me again and again

Never stop saying you're mine.
Keep reminding me that I am yours

Say it,
Tell me

Ever and ever so sweet,
With the utmost tenderness

Ever and ever so sweet just like an old valentine.
Like a cherished keepsake from the past

When you say I love you,
Those three magical words

The same old I love you,
But not just any expression of love

They whisper in stories and plays,
A familiar refrain from tales of romance

You can change I love you,
But you can also make it unique

The same old I love you,
Without losing its significance