The song’s lyrics are a threat to Internet anonymity, with several social media and Internet references made over the track’s duration. By delving into this subject matter, he also implies that these “keyboard warriors” are, coinciding with the track’s title, “Beta males,” or lower and more timid than someone like himself. The production features a hazy and sharp backdrop with a switch to a more melodic instrumental for the intro and outro of the track.
The track was first previewed as an untitled third track in the album’s teaser video with Jeff Tweedy. He then spoke on the track’s title and expanded the teasing of the track on September 8th, 2019, in the teaser video with James Blake.
Beta Male Strategies
JPEGMAFIA Lyrics
Jump to: Overall Meaning ↴ Line by Line Meaning ↴
Ain't no real money in rap, nigga
It's all retail, shit, retail, uh (hahaha, haha)
Niggas been talkin' shit (talkin' shit)
I tell 'em, "Pull up, bitch"
Cease to exist (alright, you gon' ease to exist)
Don't get exposed, nigga (sucka)
Keep code, nigga
Shitpost, nigga
When I die, my tombstone's Twitter, Twitter
Say
Ain't no details (nah), ain't no conversations (nah)
Ain't no real money in rap (shut up)
It's all retail (facts, yeah)
It's all outrage (for real)
Y'all put this pussy in the prime position (for real)
Young Peggy, I'm false prophet
Bringin' white folks this new religion
My fans need new addictions (say it)
Niggas been talking shit (talkin' shit)
I tell 'em, "Pull up, bitch"
Cease to exist (exist man)
Don't get exposed, nigga (pack, uh)
Keep code, nigga
Only in it for the cash, I'm a gold digger (ooh)
Shitpost, nigga
A'ight, we gon' do it like this
Say what you said on Twitter right now (right now, exactly, nigga)
You only brave with a board and a mouse (uh-huh)
You wouldn't talk when I put you in the ground (sucka)
Don't leave the house
Don't get capped by a nigga in a motherfuckin' gown
Fuck (huh, huh)
Fuck
Phew, phew (oh)
Fuck
Phew, phew, fuck
Ah, ah, ah (thank God)
These niggas fragile (thank God)
Rap been so good to me
I hope it gets me cancelled (oh)
Y'all hope that I'll be dead soon (huh)
Ooh, bitch I'm must be scarin' you (hey, oh)
I packed the fix in case you bitches want a scandal, I came (huh)
Glock with the dick, y'all be typin' it (yeah)
But y'all ain't gonna do shit (shit)
In your pussy ass life
Fuck
Fuck
Phew, phew, phew (oh)
Fuck
Phew, phew, fuck
Hahaha, hahahaha, ha bitch
Ha, mmh
Ha, yeah, haha
The song "Beta Male Strategies" by JPEGMAFIA is a commentary on the rap industry and internet culture. In the first verse, the artist describes how there is no real money to be made in rap, just a retail industry that sells products. He also references the trend of people talking on the internet without taking any real action, telling them to "pull up" and "cease to exist" if they don't have the courage to back up their words. He also mentions "gold digging" for cash, which could refer to the motives of artists in the industry or people who pretend to be activists for money.
The chorus repeats the idea that there are no real conversations, only retail and outrage. The artist then mocks the idea of being a false prophet, bringing a new religion to white people. He wants his fans to have new addictions, referencing the current trend of cancel culture and online outrage. The second verse continues to mock people who talk online without action, threatening to "put them in the ground" if they don't back up their words. He wants people to keep their code and only be in it for the cash, referencing the shallow nature of the industry.
Overall, the song criticizes the shallow nature of the music industry and internet culture, poking fun at the trends of cancelled celebrities and outrage culture. It is a reflection of the artist's frustration with the lack of depth and authenticity in these spaces.
Line by Line Meaning
Ain't no details, ain't no conversation
There's no need to explain or talk about anything, just get to the point.
Ain't no real money in rap, nigga
Rap is just a retail game; there is no real money to be made as an artist.
It's all retail, shit, retail, uh (hahaha, haha)
Everything in the music industry is all about sales, sales, sales.
Niggas been talkin' shit (talkin' shit)
People have been talking behind my back and saying nasty things.
I tell 'em, "Pull up, bitch"
I challenge these people to confront me and say these things to my face.
Cease to exist (alright, you gon' ease to exist)
If these people don't stop talking and start acting, they will disappear from relevance and cease to exist.
Don't get exposed, nigga (sucka)
Don't reveal your true self or intentions, or else you'll be exposed as a fraud.
Keep code, nigga
Keep your secrets to yourself and stay true to your code of conduct.
Only in it for the cash, I'm a gold digger (uh)
I'm only doing this for the money, and I don't care about anything else.
Shitpost, nigga
I enjoy trolling and posting provocative content online.
When I die, my tombstone's Twitter, Twitter
Social media is such a big part of my life that I want it to be reflected even in death.
A'ight, we gon' do it like this
Okay, let's get down to business.
Say what you said on Twitter right now (right now, exactly, nigga)
If you have something to say, don't hide behind a screen or keyboard. Say it directly to my face.
You only brave with a board and a mouse (uh-huh)
People are only courageous when they're behind a computer and can hide their true identity.
You wouldn't talk when I put you in the ground (sucka)
If someone confronted you in person, you would be too afraid to say anything or fight back.
These niggas fragile (thank God)
People are emotional and weak these days.
Rap been so good to me
I've had a lot of success in the music industry.
I hope it gets me cancelled (oh)
I hope my success leads to my downfall, as is a common trend these days.
Y'all hope that I'll be dead soon (huh)
People wish ill on me and hope for my demise soon.
Ooh, bitch I'm must be scarin' you (hey, oh)
I must be intimidating or frightening to people if they are hoping for my death.
I packed the fix in case you bitches want a scandal, I came (huh)
I'm always prepared to deflect or mitigate negative press coverage or a scandal.
Glock with the dick, y'all be typin' it (yeah)
People talk big online, but in reality, they wouldn't actually do anything.
But y'all ain't gonna do shit (shit)
No one is actually going to take action, despite their tough talk online.
Lyrics © O/B/O APRA AMCOS
Written by: Barrington DeVaughn Hendricks
Lyrics Licensed & Provided by LyricFind
@Vawrt
Sounds like it was made with an anime tiddie mousepad
@maverickREAL
it shOULD NOT BE ON SPOTIFY
@ashhcatchemall
It does
@Killernaut16
https://youtu.be/RoMCTLNOCg0
@eldibo6732
I hate that I like this comment
@peternewson2275
Wit a picture of Kelly Anne Conway
@samhillier8637
produced by peggy
vocals by peggy
written by peggy
arrangements by peggy
all instruments played by peggy
mixed by peggy
mastered by peggy.
amazing work. so talented. unsubbed.
@toms4888
This joke is stale and not funny. Upvoted
@chazaiya
Now I get why I'm so disappointed
@donmoccachino3867
disappointed by peggy.