West's second and third studio albums, Late Registration (2005) and Graduation (2007), both debuted at the top of the Billboard 200, with the latter becoming his most commercially successful to date. Three of his subsequent albums—808s & Heartbreak (2008), My Beautiful Dark Twisted Fantasy (2010), and The Life of Pablo (2016)—were certified triple platinum, while Yeezus (2013) was certified double platinum. Although not as well-received critically as his previous works, Ye (2018), Jesus Is King (2019), and Donda (2021) continued West's streak of consecutive number-one debuts on the Billboard 200. West has also released collaborative albums including Watch the Throne (2011) with Jay-Z, Kids See Ghosts (2018) with Kid Cudi, and Vultures 1 and Vultures 2 (2024) with Ty Dolla Sign. In fashion design, he has collaborated with Nike, Inc., Louis Vuitton, and Gap Inc. on clothing and footwear, and led the Yeezy collaboration with Adidas.
One of the world's best-selling music artists with 160 million records sold, West has won 24 Grammy Awards, the joint 11th-most of all time and the most awarded for any hip hop artist along with Jay-Z. His other accolades include a Billboard Artist Achievement Award, a joint-record three Brit Awards for Best International Male Solo Artist, and the Michael Jackson Video Vanguard Award. West holds the joint record with Bob Dylan for most albums (four) topping the annual Pazz & Jop critic poll. Time named him one of the 100 most influential people in the world in 2005 and 2015. West's first six solo albums were included on Rolling Stone's 500 Greatest Albums of All Time list in 2020, with the same publication naming him one of the 100 Greatest Songwriters of All Time.
West's outspoken views have received significant media coverage. He has been a frequent source of controversy due to his conduct on social media, at award shows, and in public settings, as well as his comments on the music and fashion industries, U.S. politics, race, and slavery. His Christian faith, high-profile marriage to Kim Kardashian, and mental health have also been topics of media attention. In 2020, West launched an unsuccessful independent presidential campaign that advocated for a consistent life ethic. In October 2022, he was widely condemned and lost many sponsors and partnerships, including his collaborations with Adidas, Gap, and Balenciaga, after making a series of antisemitic statements, including denying the Holocaust.
Brand New
Kanye West Lyrics
Jump to: Overall Meaning ↴ Line by Line Meaning ↴
I don't like it unless it's (brand new)
You might see me in my (brand new) whip
With my (brand new) bitch, pumpin' my (brand new) shit
You don't like it - get off my (brand new) dick
They say your attitude determines your latitude
And still the motherfucker you love to hate
But can't - because you love what I make
Now ain't - that about a bitch
And I'ma talk shit until I'm out of hits
They don't want to turn they speakers up they claim I ain't deep enough
All that talkin' I feed off of - keep it up
I'm relaxin' my feet is up - I'm leavin' you haters
Like when Shaq left the Lakers just to "Heat" it up
I state the stats to stunt - I don't need to front
I make history e'ry day - I don't need a month
The survey says - by the streets according
Kanye's just important as Michael Jordan
Was to the NBA when he was scorin'
Ralph Lauren was borin' before I wore him and..
I don't like it unless it's (brand new)
You might see me in my (brand new) whip
With my (brand new) bitch, pumpin' my (brand new) shit
You don't like it - get off my (brand new) dick
Yo wait - I don't want it unless it's (brand new)
You might see me in my (brand new) whip
With my (brand new) bitch, pumpin' my (brand new) shit
You don't like it - get off my (brand new) dick
Now some women hit the mall and some shop at the thrift store
Some of 'em mix and match and make it look like they get more
Some of y'all know you wear a sixteen - squeezin' into a six
Damn - what you make them jeans rip for?
I guess she's lookin' for a brand new man who
Ain't always gotta sit down cause he can't stand you
Boo - this the brand new jam to dance to
While you givin' me "Head" like shampoo - come as you came
Skip the brand name - I won't brand you
What you do here'll stay here like Cancun
Besides your breasts is augmented - I like things authentic
Look at all my whips, they're all vintage
I got a loft with a view of the sea
See I take some more shit and make it new for me
Pimp it out like Xzibit to the (oomph) degree
Why spend and arm and a leg - we can kick it for free you see..
I don't like it unless it's (brand new)
You might see me in my (brand new) whip
With my (brand new) bitch, pumpin' my (brand new) shit
You don't like it - get off my (brand new) dick nigga
??? bustin' and then hit 'em - fuck the cynicism
I'm quick to give y'all niggaz constructive criticism
Like "Wait - you basically suck" - his mother said "My son wanna rhyme!"
I'm like "Ma'am - I don't agree with that decision
Nothin' against him - but if he step I got to diss him
I listen to that weak shit - all of it - I can't follow it
[Barf) Excuse me - I'm "whack"tose intolerant
"I worked too hard to get my baby ballin' kid!"
Down the fives - had me blue collar poppin' it
Now I'm in the club - and look who I get it poppin' with
Me and 'Ye go back like crew cuts
He hook me up - as long as I don't ask him for too much
But even he know 'Fest is layin' it down
Cause this is just an old beat he had layin' around!
I don't like it unless it's (brand new)
You might see me in my (brand new) whip
With my (brand new) bitch, pumpin' my (brand new) shit
You don't like it - get off my (brand new) dick
Kanye I don't like it unless it's (brand new)
You might see me in my (brand new) whip
With my (brand new) bitch, pumpin' my (brand new) shit
You don't like it - get off my (brand new) dick homey
In Kanye West's song "Brand New," he boasts about his success, fame and fortune, declaring that he only likes things that are new, hence the repetition of the phrase "brand new." He asserts that his attitude determines his success and that people love what he creates. He references Michael Jordan, Ralph Lauren, and Shaq to compare himself to their impact in their respective fields of basketball, fashion, and music. The song also includes a feature by rapper Rhymefest, who talks about his beginnings as a struggling rapper and being under Kanye's wing. Overall, the song is an expression of Kanye's confidence in his abilities and his desire to only be associated with things that are new and fresh.
Line by Line Meaning
I don't like it unless it's (brand new)
Kanye wants everything new and fresh. Nothing he has should be old.
You might see me in my (brand new) whip
Kanye has a brand new car.
With my (brand new) bitch, pumpin' my (brand new) shit
Kanye is with a new girl, listening to his new music.
You don't like it - get off my (brand new) dick
If you don't like him or what he has, leave him alone.
They say your attitude determines your latitude
Your attitude determines how far you go in life.
I'm high as a motherfucker - fly as a motherfucker
Kanye is feeling great and on top of the world.
And still the motherfucker you love to hate
People love to hate Kanye.
But can't - because you love what I make
People may hate him, but they cannot ignore his talents.
Now ain't - that about a bitch
He's surprised that people both love and hate him.
And I'ma talk shit until I'm out of hits
Kanye will continue to talk and rap as long as he has a career.
They don't want to turn they speakers up they claim I ain't deep enough
People don't think his music is deep enough.
All that talkin' I feed off of - keep it up
Kanye uses people's hate as motivation for his work.
I'm relaxin' my feet is up - I'm leavin' you haters
He's relaxing and ignoring his haters' negativity.
Like when Shaq left the Lakers just to "Heat" it up
Kanye is leaving behind his haters and moving on to bigger and better things, just like Shaq left the Lakers.
I state the stats to stunt - I don't need to front
Kanye doesn't need to lie or exaggerate his talents.
I make history e'ry day - I don't need a month
Kanye makes history every day and is always creating new things.
The survey says - by the streets according
The streets and people's opinions say that Kanye is important.
Kanye's just important as Michael Jordan
Kanye is as important to music as Michael Jordan was to the NBA.
Was to the NBA when he was scorin'
Just like Jordan was important during his prime scoring years.
Ralph Lauren was borin' before I wore him and..
Kanye was the one who made Ralph Lauren's clothes cool again.
Yo wait - I don't want it unless it's (brand new)
He only wants something if it's new.
Now some women hit the mall and some shop at the thrift store
People have different shopping preferences.
Some of 'em mix and match and make it look like they get more
People can make it look like they spent more money than they actually did.
Some of y'all know you wear a sixteen - squeezin' into a six
Some people are wearing clothes too small for them.
Damn - what you make them jeans rip for?
Why would someone purposely wear clothes too small for them?
I guess she's lookin' for a brand new man who
The girl is looking for a new man.
Ain't always gotta sit down cause he can't stand you
She's looking for a man who doesn't get tired of her.
Boo - this the brand new jam to dance to
This is the new dance song.
While you givin' me "Head" like shampoo - come as you came
She's offering herself to him in a sexual manner.
Skip the brand name - I won't brand you
He doesn't care about branding, just the person.
What you do here'll stay here like Cancun
What happens here stays here, just like in Cancun.
Besides your breasts is augmented - I like things authentic
He prefers things in their natural, original state.
Look at all my whips, they're all vintage
He has old, classic cars.
I got a loft with a view of the sea
He has a nice loft with an ocean view.
See I take some more shit and make it new for me
He takes old things and makes them new again.
Pimp it out like Xzibit to the (oomph) degree
He transforms things to the highest degree possible.
Why spend and arm and a leg - we can kick it for free you see..
Why spend so much money when you can hang out for free?
??? bustin' and then hit 'em - fuck the cynicism
Unclear meaning due to missing lyrics.
I'm quick to give y'all niggaz constructive criticism
He gives criticism, but in a helpful way.
Like "Wait - you basically suck" - his mother said "My son wanna rhyme!"
Even the rapper's own mother doesn't think he's good.
I'm like "Ma'am - I don't agree with that decision
Kanye doesn't think the rapper should pursue music.
Nothin' against him - but if he step I got to diss him
Kanye will have to diss the rapper if he steps to him.
I listen to that weak shit - all of it - I can't follow it
He doesn't like weak rap and is unable to follow it.
[Barf) Excuse me - I'm "whack"tose intolerant
He can't stand bad rap.
"I worked too hard to get my baby ballin' kid!"
He has worked hard to succeed in music.
Down the fives - had me blue collar poppin' it
He worked a blue collar job before he became successful.
Now I'm in the club - and look who I get it poppin' with
He's successful now and is partying with famous people.
Me and 'Ye go back like crew cuts
He and Kanye have known each other for a long time.
He hook me up - as long as I don't ask him for too much
Kanye helps him out, but he doesn't ask for too much.
But even he know 'Fest is layin' it down
Even Kanye knows that he's doing well.
Cause this is just an old beat he had layin' around!
This is an old beat that Kanye gave him to use.
Kanye I don't like it unless it's (brand new)
Repeating the same meaning from earlier.
You might see me in my (brand new) whip
Repeating the same meaning from earlier.
With my (brand new) bitch, pumpin' my (brand new) shit
Repeating the same meaning from earlier.
You don't like it - get off my (brand new) dick homey
Repeating the same meaning from earlier with a new word at the end.
Lyrics © DistroKid, Universal Music Publishing Group, Sony/ATV Music Publishing LLC, Kobalt Music Publishing Ltd.
Written by: Kanye Omari West, Che Smith, Gabriel Alexander Roth, Sharon La Faye Jones
Lyrics Licensed & Provided by LyricFind
@Maxed_In
2023 and still jamming classics
@PLOttawa
This song's still brand new. Love it.
@Jamyes9909
PS I wouldn't want it if it wasn't 😂
@stephendunphy1891
Like the Corona virus😂
@Nilz-ie8li
Peak Kanye
@kazamere7
I’m high as mf fly as
@juliusstuckey3913
kanye you a fuckin genius. and fest is one of the underrated lyricists in the fuckin game.
@TampaAries
Julius Stuckey That nigga sucked
@Taxidermistification
the guitar. kanye killed it again.
@juliusstuckey3913
THEY SAY YA ATTITUDE DETERMINES YA LATITUDE/ I'M HIGH AS A MUHFUCKA/ FLY AS A MUHFUCKA MY FAVORITE LINE OF THIS LOST CLASSIC!!!!