Redesign Your Logo
Lemon Demon Lyrics


Jump to: Overall Meaning ↴  Line by Line Meaning ↴

Redesign your logo
We know what we′re doing
We are here to help you
Everything's connected
Time is of the essence
We live in the future
Color makes us hungry
Everything′s connected
Redesign your logo
We know how to do it
Make the calculations
Put them into action
We will find the angle
Starting with convention
On to innovation
Everything's connected

Here we have a circle
Smooth and inoffensive
This will be the basis
For your revolution
Gravity is crucial
Geomagnetism
With some calculation
We will find your logo
DNA is crucial
We must understand it
In the human genome
We will find your logo
Everyone will see it
Every demographic
If they fail to see it
Are they even human?

Every demographic
Men 18 to 30
College educated
Women over 40
Suicidal poets
Fat midwestern fathers
Kids with diabetes
Pentecostal preachers
Mothers under 20
Interracial couples
Atheist professors
Government employees
Xenophobes and racists
Private aviators
Everyone will see it
Every demographic

Think about it this way
Guided evolution
This will be a new breed
Cutting edge but classic
Fully complimentary
Bold and self-sufficient
Symbolizing freedom
And, of course, your product
When the logo's finished
Then we will unveil it
Seven billion people
Instantly enlightened
Everyone′s rebranded
All the fighting′s over
Say goodbye to conflict
That design's rejected
There′s no longer language
Only recognition
There's no longer country
Only corporate colors
Color makes us hungry
Hunger makes us human
Everyone can see it
Everything′s connected

Redesign your logo
Give us all your money
Redesign your logo
Give us all your money
Redesign your logo
Give us all your money




Redesign your logo
Give us all your money

Overall Meaning

"Lemon Demon's song, Redesign Your Logo, is a satirical commentary on modern-day corporate culture and its obsession with rebranding and redesigning logos. Lead vocalist Neil Cicierega subtly mocks the idea that a simple logo change will bring about a revolution in the company's fortunes. The lyrics evoke the imagery of corporate executives promising to create a new logo that caters to all demographics and has a universal appeal. The "guiding principles" of the new logo are based on numerous scientific and social factors, ranging from DNA and geomagnetism to demographic categories like suicidal poets, overweight fathers, and Pentecostal preachers. While the lyrics are tongue-in-cheek, they do point towards the ridiculousness of how companies over-promise and under-deliver when it comes to marketing and branding.


The chorus of the song, "Redesign your logo, give us all your money," repeats throughout the song, highlighting how corporations often waste money on frivolous brand exercises that rarely result in substantive change for the company. By urging companies to redesign logos and pay for services, the song implies that these artists and consultants are just after their money, rather than actually making something that is beneficial.


The chorus's last two lines, "Everything is connected/Hunger makes us human," refers to our evolutionary impulse to seek out food and wealth-making, which has resulted in the rampant corporatization of our economy under globalization.


Overall, the song can be viewed as a wry commentary on the corporate world's failure to understand the complex and nuanced relationship between branding and social change."


Line by Line Meaning

Redesign your logo
We have the ability to transform your brand image.


We know what we're doing
Our team has expertise in branding.


We are here to help you
Our purpose is to assist you to build your brand.


Everything's connected
All the elements of your brand are interconnected.


Time is of the essence
It's important to act swiftly to keep up with the fast pace of the future.


We live in the future
We are prepared to take on the challenges and opportunities of tomorrow.


Color makes us hungry
Color can evoke strong emotional responses in people.


Redesign your logo
We want you to entrust us with rebranding your company.


We know how to do it
Our team has a proven track record in delivering successful branding projects.


Make the calculations
We will use data analysis to inform our branding decisions.


Put them into action
We will translate our insights into a new and innovative brand image.


We will find the angle
We will discover the unique brand positioning that will set you apart from your competitors.


Starting with convention
We'll begin with the traditional aspects of your brand identity.


On to innovation
Then we'll bring in new and fresh ideas.


Everything's connected
All elements of the brand must be harmonious.


Here we have a circle
The circle shape will serve as the foundation of your new logo.


Smooth and inoffensive
The circle is safe and familiar.


This will be the basis
We will use the circle shape as a starting point for creating your new brand identity.


For your revolution
Your rebrand will be a revolutionary change.


Gravity is crucial
We'll consider the laws of physics to ensure your branding is grounded.


Geomagnetism
We'll look at earth's magnetic field for inspiration.


With some calculation
We'll use scientific analysis to inform our branding process.


We will find your logo
We'll identify the logo design that perfectly encapsulates your brand.


DNA is crucial
We'll consider your brand's heritage and legacy in developing your new brand image.


We must understand it
We need to comprehend your brand's story and values.


In the human genome
We'll examine the components of your brand's DNA.


Everyone will see it
Your rebranded logo will be visible to a wide audience.


Every demographic
Your brand image will be designed to appeal to everybody.


If they fail to see it
If people don't recognize your brand image, are they even paying attention?


Men 18 to 30
We'll create branding that appeals to young adult men.


College educated
We'll develop a brand image that appeals to the highly-educated.


Women over 40
We'll design branding that resonates with middle-aged women.


Suicidal poets
We'll create branding that speaks to artistic and reflective individuals.


Fat midwestern fathers
We'll develop branding that resonates with middle-aged men in the Midwest.


Kids with diabetes
We'll create branding that takes into account health and wellness considerations.


Pentecostal preachers
We'll develop branding that appeals to religious leaders.


Mothers under 20
We'll create branding that appeals to mothers who are very young.


Interracial couples
We'll design branding that resonates with couples who are from different ethnic backgrounds.


Atheist professors
We'll develop branding that appeals to the highly-educated and atheistic.


Government employees
We'll create branding that speaks to people who work in government jobs.


Xenophobes and racists
We'll develop branding that speaks to people with extreme political views.


Private aviators
We'll create branding that appeals to pilots who own their planes.


Think about it this way
Consider our proposal in this new light.


Guided evolution
Our rebranding process is like evolution, but with guidance.


This will be a new breed
Your new branding will be unique and distinctive.


Cutting edge but classic
We'll create branding that is both innovative and timeless.


Fully complimentary
All branding elements will work seamlessly together.


Bold and self-sufficient
Your new branding will be confident and independent.


Symbolizing freedom
Your new branding will represent the concept of freedom.


And, of course, your product
Your new branding will remain true to your product and the services you offer.


When the logo's finished
Once we've finalized your new logo design...


Then we will unveil it
...we'll reveal it to the world.


Seven billion people
Your new branding will be visible to the entire world population.


Instantly enlightened
People will immediately recognize and understand your new brand image.


Everyone's rebranded
The significance of your new branding extends beyond just your company.


All the fighting's over
Your new brand image will bring an end to any internal branding conflicts.


Say goodbye to conflict
Your new branding will usher in a new era of unity.


That design's rejected
We'll move on from design concepts that don't work.


There's no longer language
Your new branding will function as a universal language.


Only recognition
People will recognize your brand without words.


There's no longer country
Your brand will no longer be tied to a specific geographic location.


Only corporate colors
Your brand will be defined by its distinctive color palette.


Hunger makes us human
Our innate need to hunger for more drives us forward.


Everyone can see it
Your new branding will be highly visible to everyone.


Everything's connected
This brand transformation will touch upon all aspects of your business.


Give us all your money
This line is repeated as emphasis to be cautious of people who may take advantage of the conceptual and abstracted branding process.




Contributed by Sophia W. Suggest a correction in the comments below.
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