Snoop's debut album, Doggystyle, produced by Dr. Dre and released in 1993 by Death Row Records, debuted at number one on both the Billboard 200 and Billboard Top R&B/Hip-Hop Albums charts. Selling almost a million copies in the first week of its release, Doggystyle became certified 4× platinum in 1994 and spawned several hit singles, including "What's My Name?" and "Gin & Juice". In 1994 Snoop released a soundtrack on Death Row Records for the short film Murder Was the Case, starring himself. His second album, Tha Doggfather (1996), also debuted at number one on both charts, with "Snoop's Upside Ya Head" as the lead single. The album was certified double platinum in 1997.
After leaving Death Row Records, Snoop signed with No Limit Records, where he recorded his next three albums, Da Game Is to Be Sold, Not to Be Told (1998), No Limit Top Dogg (1999), and Tha Last Meal (2000). Snoop then signed with Priority/Capitol/EMI Records in 2002, where he released Paid tha Cost to Be da Boss. He then signed with Geffen Records in 2004 for his next three albums, R&G (Rhythm & Gangsta): The Masterpiece, Tha Blue Carpet Treatment, and Ego Trippin'. Malice 'n Wonderland (2009), and Doggumentary (2011) were released on Priority. Snoop Dogg has starred in motion pictures and hosted several television shows, including Doggy Fizzle Televizzle, Snoop Dogg's Father Hood, and Dogg After Dark. He also coaches a youth football league and a high school football team. In September 2009 Snoop was hired by EMI as the chairman of reactivated Priority Records.
In 2012, after a trip to Jamaica, Snoop announced a conversion to Rastafarianism and a new alias, Snoop Lion. As Snoop Lion he released a reggae album, Reincarnated, and a documentary film of the same name, about his Jamaican experience, in early 2013. His 13th studio album, Bush, was released in May 2015 and marked a return of the Snoop Dogg name. His 14th solo studio album, Coolaid, was released in July 2016. Snoop has 17 Grammy nominations without a win.
In 2018, he released his first gospel album, Bible of Love.
Kool Moe Dee ranks Snoop at No. 33 in his book There's a God on the Mic, and says he has "an ultra-smooth, laidback delivery" and "flavor-filled melodic rhyming". Peter Shapiro describes Snoop's delivery as a "molasses drawl" and AllMusic notes his "drawled, laconic rhyming" style. Kool Moe Dee refers to Snoop's use of vocabulary, saying he "keeps it real simple...he simplifies it and he's effective in his simplicity".
Snoop is known to freestyle some of his lyrics on the spot for some songs – in the book How to Rap, Lady of Rage says, "Snoop Dogg, when I worked with him earlier in his career, that's how created his stuff... he would freestyle, he wasn't a writer then, he was a freestyler," and The D.O.C. states, "Snoop's [rap] was a one take willy, but his shit was all freestyle. He hadn't written nothing down. He just came in and started busting. The song was "Tha Shiznit"—that was all freestyle. He started busting and when we got to the break, Dre cut the machine off, did the chorus and told Snoop to come back in. He did that throughout the record. That's when Snoop was in the zone then."
Peter Shapiro says that Snoop debuted on "Deep Cover" with a "shockingly original flow – which sounded like a Slick Rick born in South Carolina instead of South London" and adds that he "showed where his style came from by covering Slick Rick's 'La Di Da Di'". Referring to Snoop's flow, Kool Moe Dee calls him "one of the smoothest, funkiest flow-ers in the game". How to Rap also notes that Snoop is known to use syncopation in his flow to give it a laidback quality, as well as 'linking with rhythm' in his compound rhymes, using alliteration, and employing a "sparse" flow with good use of pauses.
Snoop re-popularized the use of -izzle speak, particularly in the pop and hip-hop music industry.
Snoop Dogg is a lifelong fan of professional wrestling. On March 30, 2008, Snoop Dogg appeared at WrestleMania XXIV as a Master of Ceremonies for a tag team match between Maria and Ashley Massaro as they took on Beth Phoenix and Melina. On a March 23, 2015 episode of Raw, Snoop Dogg appeared in a segment with Hulk Hogan and Curtis Axel. At WrestleMania 32, he accompanied his cousin Sasha Banks to the ring for her match, rapping over her theme music. He was also inducted into the WWE Hall of Fame in 2016.
Broadus made a special guest appearance in All Elite Wrestling on the January 6, 2021, episode of AEW Dynamite, titled New Year's Smash. During this appearance, Snoop appeared in the corner of Cody Rhodes during Rhodes's match with Matt Sydal. He later gave Serpentico a Frog Splash, with Rhodes then delivering a three-count.
Snoop Dogg would join The Miz to host both nights of WrestleMania 39. During Night 1, he accompanied Rey Mysterio in a lowrider during his entrance, paying tribute to the late Eddie Guerrero. On Night 2, he introduced Shane McMahon to face The Miz in another spontaneous match. McMahon would sustain a quad injury during the match prompting Snoop Dogg to improvise and finish the match himself, ultimately defeating Miz. Snoop Dogg's improvisational acts were lauded by wrestlers and executives, including WWE chief content officer Triple H.
Platinum
Snoop Dogg Lyrics
Jump to: Overall Meaning ↴ Line by Line Meaning ↴
Snoop Kellz
Platinum through the doors
V12 rolling nigga goin' platinum
V12 rolling nigga goin' platinum
V12 rolling nigga goin' platinum
V12 rolling nigga goin' platinum
Swag like a lighter
And I keep my swag lit
Man I'm on fire
That can't tell a nigga shit
V12 rolling
Got some honeys up in it
Say your pussy golden
But I only fuck with platinum chicks
Only talk platinum shit
Only swallow platinum spit
Speak my own slang-uage
Still I am the real-iest
Surrounded by Ciroc but your boy sipping Hennesey
Loves is a hospital and I was born in V.I.P.
Sick and there's no cure
Bad case of V.I.P.
Still in the game killing you can call us M.V.P.
Whole fucking club jump in your cars and follow me
It's dude from the Shah and the D.O. double G
We platinum
Platinum stars
Platinum
Platinum chicks
Platinum
Platinum clothes
Platinum
Platinum rich
Platinum
Platinum shots
Platinum
Platinum flights
Platinum
Platinum cribs
Platinum
Platinum lights
Let a mother fucker know from the get go
Game through the door slow with a foe foe
Limping, crimping and pimping mixing 'em all
Fixing them all drifting listen dog
My rap is that my Cadillac is dripping wet
You can bet turn it up roll it up burn it up
Give it back to me let me show you
How to move that groove that weed that do that
All in fallin' ballin' yellin' doggy do that chew that
Record sales hoe sales detail retail you fail
We sell ding dong get your momma ring your bell
Back in the club with my nephew Kell
Twenty-five girls in the Dogg cartel
And they do what the Dogg say gifted or walkway
Pimping on them all day can't you tell
I'm liking it loving it cubbin' it govin'
Drinks up blunts lit platinum boss shit
Nigga you know how we do this
Platinum
Platinum stars
Platinum
Platinum chicks
Platinum
Platinum clothes
Platinum
Platinum rich
Platinum
Platinum shots
Platinum
Platinum flights
Platinum
Platinum cribs
Platinum
Platinum lights
Take it back to the back of the car
Mack, mack, mack, mackin' him hard
Like dead core crackin' him hard
Rich nigga with a platinum card in a
Platinum car with mink on the seat
Hoes on the feet, hoes on the street
'Cause they all wanna make that trip to the promise land
Little mama can give it to me like I'm the man
Give it to me like I told you
Grab you flip you hold you break you down
Stop depress drop your dress cause I'm gon' take you down
What d'you think I got drink and you won't drink right now
Two shots and now you ready for that that that now
And I'm gon' give you that
I know that you diggin' that
Platinum smile on your face yeah
They know I'm diggin' that
And I'm liking it loving it cubbin' it govin' it
Drinks up blunts lit platinum
Boss shit you know how we do this
Platinum
Platinum stars
Platinum
Platinum chicks
Platinum
Platinum clothes
Platinum
Platinum rich
Platinum
Platinum shots
Platinum
Platinum flights
Platinum
Platinum cribs
Platinum
Platinum lights
Look at us mob we at the bar, we going crazy woah
Earth is our turf, we on them jets
Leaving them haters woah
Snoop poppin' bottles I got models
'Bout to mix it woah
I see your man he causing problems 'bout to fix it woah
You cats are nothing, call me to clean up man
Pimp is my hobby, first love mic in hand
I got a platinum car
I got a platinum chain
I got a platinum chick
And she give me platinum brain
I ain't gonna bullshit ya ladies
This the real thing
While they going gold
Weed 'em with platinum man
Platinum
Platinum stars
Platinum
Platinum chicks
Platinum
Platinum clothes
Platinum
Platinum rich
Platinum
Platinum shots
Platinum
Platinum flights
Platinum
Platinum cribs
Platinum
Platinum lights
The lyrics to Snoop Dogg's "Platinum" featuring R. Kelly are filled with references to the high life, specifically the luxurious, successful life of a platinum-selling artist. Throughout the song, Snoop Dogg and R. Kelly boast about their platinum status, referencing cars, clothing, and women that are also platinum. They are living their best life, surrounded by expensive liquor and models.
The chorus declares, "We platinum," repeated several times. This line refers to the achievement of selling one million records, which earns a platinum certification in the music industry. The first verse features lines like "V12 rolling nigga goin' platinum," emphasizing the car's speed, luxury and the artist's success. The second verse features more references to luxurious and well-respected liquors, with Snoop stating he only sips Hennessy no matter the brand of the club's choice. The lyrics are straightforward, celebrating the extravagant, affluent life of a successful artist.
The beat of the song is upbeat and celebratory, featuring synths, drums, and a melodic piano line. R. Kelly's repeated chorus emphasizes the song's main theme while also complementing Snoop Dogg's rapping style. Overall the song glorifies the lavishness of successful stardom.
Line by Line Meaning
Bout to make the night shine
We're about to have a great night and make it memorable.
V12 rolling nigga goin' platinum
I'm living life to the fullest, driving around in my V12 and reaching a level of success comparable to platinum status.
Swag like a lighter
I'm cool and trendy like a lighter.
And I keep my swag lit
I always maintain my cool and trendy image.
Man I'm on fire
I'm on top of the game, gaining success and recognition.
That can't tell a nigga shit
I've reached a level of success where no one can criticize me, and I'm not listening to anyone trying to bring me down.
Got some honeys up in it
I have some attractive women accompanying me in my V12.
Say your pussy golden
You may say you're desirable, but I only engage with women who are as successful as platinum.
Only talk platinum shit
I only engage in conversations that align with my successful life.
Only swallow platinum spit
I only consume alcoholic beverages of the highest quality, similar to my life success.
Speak my own slang-uage
I have my own unique style of language.
Still I am the real-iest
Despite having a unique style, I am still genuine and the best at what I do.
Surrounded by Ciroc but your boy sipping Hennesey
Although I'm surrounded by those who drink Ciroc, I only drink Hennesey and maintain my unique style.
Loves is a hospital and I was born in V.I.P.
Love is like a hospital, and I was naturally born with a life fit for VIP treatment.
Sick and there's no cure
Despite feeling ill, there's no remedy for my success and lifestyle.
Bad case of V.I.P.
I have a severe case of being VIP, having everything I want and more.
Still in the game killing you can call us M.V.P.
Despite staying relevant for years, we're still at the top, and you can consider us MVPs.
Whole fucking club jump in your cars and follow me
Everyone in the club follows me and my success, wanting to be part of my life and the fun I bring.
Mack, mack, mack, mackin' him hard
I'm making moves and advancing myself.
Little mama can give it to me like I'm the man
I have women eager to engage with me.
Give it to me like I told you
Give me all you've got, as I'm successful and in control.
What d'you think I got drink and you won't drink right now
I have the power to have whatever I want, including alcohol and making those around me drink as well.
Weed 'em with platinum man
We leave the competition in the dust by being the best and obtaining success comparable to platinum.
Lyrics © Universal Music Publishing Group, Sony/ATV Music Publishing LLC, Warner Chappell Music, Inc.
Written by: ROBERT S. KELLY, LEXUS ARNEL LEWIS, CARDOZAR CALVIN BROADUS JR.
Lyrics Licensed & Provided by LyricFind
@FSU3787
Snoop should've made a video for this and released it as a single. I'm tired of people hatin' on Snoop. They know deep down inside he's a beast and one of the best (if not the best) rappers of all time. Show Snoop some love and buy this album!
@cdkj8573
Yeah i dont know...He hasnt truly had a hit since "drop it like its hot" and if you've ever seen him live you would change your mind. Doggystyle was literally one of the first albums i ever had and i love snoop, but he sucks live. Like real bad.
@ronjones3184
You tripping!!!!!!! He rap like he read a Dr Seuss book
@A1RPR1C3
I love how snoop comes in spitting quick right when the bass drops.
@Portboy
Holy shit - Snoop's first verse is INSANE. With that bass too, my god - sublime.
@blkmad77
Snoop is puttin another classic album together. This album is goin platinum!
@jfoulstone
i think the fact snoop went harder at it, just made it better than lap dance. but i must give Lex Leuger credit, he drops some killer beats!
@3PaC29
Snoop Dogg We want to listen to that type of songs and continue dropin hot songs . I hope its gonna be the best album ever for u snoop and for the fans :D Wish u all Da best
@yehimthatguy
i love how r. kelly can spit the game but yet also go smooth and get some r&b in it to
@ianlangille558
R.Kelly should've done more trap, he would've tore the genre a new one. Snoop too. Also, easily one of Lugers best beats!