SBTRKT about project: “Though perhaps more importantly than how, why SAVE Y… Read Full Bio ↴SBTRKT about project:
“Though perhaps more importantly than how, why SAVE YOURSELF is coming now has to do with the current cultural and sociopolitical climate. Culturally, albums now feel like a means to prove you are a “real” artist. To release an album, you turn yourself over to traditional label cycles and the end of increasing sales, leaving behind the creative spirit that brought the music to life in the first place.
The title SAVE YOURSELF and the visuals reflect my personal mood on what’s happening in the world and society on a macro and micro level. Whether that be racism, xenophobia, the environment or irresponsible greedy politicians. All this while thinking about how incredible it will be when humans actually reach and settle on another planet. As an artist it feels strange to me to create simply happy music without being effected by current world affairs. Through the music too, I’m reflecting my constant state of nostalgia for the future. A dark optimism, for one that seems ever far reaching. So the title and artwork reflect this. Where we go next but also where we are now.”
“Though perhaps more importantly than how, why SAVE YOURSELF is coming now has to do with the current cultural and sociopolitical climate. Culturally, albums now feel like a means to prove you are a “real” artist. To release an album, you turn yourself over to traditional label cycles and the end of increasing sales, leaving behind the creative spirit that brought the music to life in the first place.
The title SAVE YOURSELF and the visuals reflect my personal mood on what’s happening in the world and society on a macro and micro level. Whether that be racism, xenophobia, the environment or irresponsible greedy politicians. All this while thinking about how incredible it will be when humans actually reach and settle on another planet. As an artist it feels strange to me to create simply happy music without being effected by current world affairs. Through the music too, I’m reflecting my constant state of nostalgia for the future. A dark optimism, for one that seems ever far reaching. So the title and artwork reflect this. Where we go next but also where we are now.”
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Save Yourself
SBTRKT Lyrics
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