Lou Rawls, who learned of gospel music through his grandmother in Chicago, became a successful singer, primarily from the 1950s through the 1980s. He was a high school classmate of music giant Sam Cooke, and they sang together in the Teenage Kings of Harmony, a '50s gospel group.
After graduating from Chicago's Dunbar Vocational High School, he sang briefly with Cooke in the Teenage Kings of Harmony, a local gospel group, and then with the Holy Wonders. In 1951, Rawls replaced Cooke in the Highway QC's after Cooke departed to join The Soul Stirrers in Los Angeles. Rawls was soon recruited by the Chosen Gospel Singers and himself moved to Los Angeles, where he subsequently joined the Pilgrim Travelers
After graduating from Chicago's Dunbar Vocational Career Academy, Rawls enlisted in the U.S. Army as a paratrooper in the 82nd Airborne Division. He left the "All-Americans" three years later as a sergeant, and hooked up with The Pilgrim Travelers as he traveled to Los Angeles. In 1958, while touring the South with the Travelers and Sam Cooke, Rawls was in a serious car crash. Rawls was pronounced dead before arriving at the hospital, where he stayed in a coma for five and a half days. It took him months to regain his memory, and a year to fully recuperate. Rawls considered the event to be life-changing.
Alongside Dick Clark as master of ceremonies, Rawls was recovered enough by 1959 to be able to perform at the Hollywood Bowl. He was signed to Capitol Records in 1962, the same year he sang the soulful background vocals on the Sam Cooke recording of "Bring it on Home to Me." Rawls himself charted with a cover of the song in 1970 (with the title shortened to "Bring It On Home").
Rawls' first Capitol solo release was Stormy Monday (a.k.a. I'd Rather Drink Muddy Water), a jazz album. On August 21, 1966, he opened for The Beatles at Crosley Field in Cincinnati.
Though his 1966 album Live! went gold, Rawls would not have a star-making hit until he made a proper soul album, appropriately named Soulin', later that same year. The album contained his first R&B #1 single, "Love Is a Hurtin' Thing". In 1967 Rawls won his first Grammy Award for Best R&B Vocal Performance, for the single "Dead End Street."
In 1969, the singer was co-host of NBC's summer replacement series for the Dean Martin Show along with Martin's daughter, singer Gail Martin.
After leaving Capitol in 1971, Rawls joined MGM, at which juncture he released his Grammy-winning single "Natural Man." He had a brief stint with Bell Records in 1974, where he recorded a cover of Hall & Oates' "She's Gone." In 1976, Rawls signed with Philadelphia International Records, where he had his greatest album success with the million-selling All Things in Time. The album produced his most successful single, "You'll Never Find Another Love Like Mine", which topped the R&B and Adult Contemporary charts and went to number two on the pop side, becoming Rawls' only certified million-selling single in the process.
Subsequent albums, such as 1977's When You've Heard Lou, You've Heard It All yielded such hit singles as "Lady Love". Other releases in the 1970s included the classic album Sit Down And Talk To Me.
In 1982, Rawls received a star on the Hollywood Walk of Fame.
On the night of September 29, 1977, Rawls performed the national anthem of the United States prior to the Earnie Shavers-Muhammad Ali title fight at Madison Square Garden. He would be requested to sing the anthem many times over the next 28 years, and his final performance of it came on October 23, 2005. The crowd at that performance may not have known that Rawls was extremely ill with cancer, but he reportedly delivered an electrifying performance to kick off Game Two of the 2005 World Series between the Chicago White Sox and Houston Astros.
In 1980, Rawls began the "Lou Rawls Parade of Stars Telethon" which benefits the United Negro College Fund. The annual event, known since 1998 as "An Evening of Stars: A Celebration of Educational Excellence", consists of stories of successful African-American students who have benefited from and/or graduated from one of the many historically black colleges and universities who receive support from the UNCF, along with musical performances from various recording artists in support of the UNCF's and Rawls' efforts. The event has raised over US$200 million in 27 shows for the fund through 2006.
In January 2004, Rawls was honored by the United Negro College Fund for his more than 25 years of charity work with the organization. Instead of hosting and performing as he usually did, Rawls was given the seat of honor and celebrated by his performing colleagues, including Stevie Wonder, The O'Jays, Gerald Levert, Ashanti, and many others. His final television performance occurred during the 2005-2006 edition of the telethon, honoring Stevie Wonder in September 2005, just months before entering the hospital and after having been diagnosed with cancer earlier in the year. This program, aired in January, 2006, contains his final public television performance, where he performed two classics, "You Are the Sunshine of My Life," and a final ode to Frank Sinatra with, "It Was A Very Good Year."
At the time of Rawls' death, news and UNCF figures noted the significance of Rawls' final performance, "It Was a Very Good Year." The song is a retrospective of one's life and its lyrics include, "When I was seventeen, it was a very good year. It was a very good year for small town girls and soft summer nights...And now those days grow short, it is the autumn of years, and now I think about life as vintage wine from fine old kegs, from the brim to the dregs, it pours sweet and clear, it was a very good year."
Rawls appeared in a segment of the first season of Sesame Street, to sing the alphabet. He dismissed the concept of using cue cards for the performance, but reversed such decision when he forgot the order of the letters.
Throughout Rawls' singing career, he had the opportunity to appear in many films, television shows, and commercials. He can be seen in such films as Leaving Las Vegas, Blues Brothers 2000, and Angel, Angel, Down We Go. He had a supporting role in the Baywatch spin-off, Baywatch Nights. He also appeared in the western television series, Big Valley, (starring legend Barbara Stanwyck, along with Lee Majors and Linda Evans) where he played a hired hand. Here, he delivered the memorial line: "Ain't a horse that can't be rode; ain't a man that can't be throwed".
Rawls lent his rich baritone voice to many cartoons, including Hey Arnold! as the voice of Harvey The Mailman, Garfield, and The Proud Family. For many of the Film Roman Garfield specials, Rawls would often compose songs for them, which he would then sing usually doing a duet with Desiree Goyette. He also was famously in American sitcom The Fresh Prince of Bel Air.
For many years, he was a spokesperson for the Colonial Penn Life Insurance Company. He was also a spokesman for Budweiser, helping promote the brand on radio and TV to African-American markets much as Ed McMahon did for the white audience. Budweiser was a key sponsor for the Rawls telethon and UNCF.
Rawls was also a regular guest host on "Jazz Central", a program aired on the BET Jazz cable channel.
He appears as "Dr. Rawls" in a dream on an episode My Wife and Kids, where he breaks into a parody version of "You'll Never Find", which a frightened Damon Wayans is afraid of having a colonoscopy the following day. Rawls uses the scope as a microphone in the scene. Rawls appears as a commentator in the second half of the unrated commentary of Anchorman: The Legend of Ron Burgundy.
Rawls was also a guest star during the second season of The Muppet Show. He also made a brief appearance on the series finale of Martin. (The show's character Tommy is excited to see Lou Rawls at Nipsey's and mentioned that his favorite song is "Natural Man." Lou replied that he received a letter from a female claiming that she and her boyfriend broke up because of the song. This eludes to the episode where Tommy and Pam decide to move in together, but winded up fighting and ultimately breaking up because Tommy played the song "Natural Man" so much that it drove Pam crazy.)
The following is a list of Lou Rawls singles that made the top 50 on the Billboard Hot 100. His first Hot 100 entry was "Three O'Clock in the Morning" in 1965, and his final was "Wind Beneath My Wings" in 1983. In addition to those two, nine other singles peaked at positions below the top 50 on the Hot 100, and additional singles reached the R&B, Adult Contemporary and Bubbling Under charts.
* "Love Is a Hurtin' Thing" - 1966, #13 (also #1 R&B)
* "Dead End Street" - 1967, #29
* "Show Business" - 1967, #45
* "Your Good Thing (Is About to End)" - 1969, #18
* "A Natural Man" - 1971, #17
* "You'll Never Find Another Love Like Mine" - 1976, #2 (also #1 R&B and #1 Adult Contemporary); certified Gold for sales of one million copies
* "Lady Love" - 1978, #24
Trade Winds
Lou Rawls Lyrics
Jump to: Overall Meaning ↴ Line by Line Meaning ↴
Looking all around me
While all around me (What do I see?)
What do I see?
Unhappy faces behind the painted smile
Heartache and loneliness dressed up in modern style
Unhappy people living in sin and shame
We're caught in the trade winds (trade winds)
The trade winds of our time
Here I stand looking
Looking all around me
While all around me (What do I see?)
What do I see?
(Young girls who would soon become) Young girls would soon become
(Walkers of anatomy) Streetwalkers in the night
(Young boys of the neighborhood) Young boys, the restless breed
(Tell me what they're gonna do) And they're looking for a fight
(Children who both rich and poor) Children both rich and poor
(Tell me what they're searching for) They're searching for the truth
Ad if they don't find it, God help tomorrow's youth
We're caught in the trade winds (trade winds)
Ooh, the trade winds of our time
The trade winds are blowing
Blowing all around me
While all around me (What do I see?)
What do I see?
(Hatredness and jealousy)
Hatred and jealousy, brotherhood is dying
(Love is what we really need)
Love is the answer, but nobody's buying
Good people turning bad
Some don't, but there are few
The trade winds are blowing, the choice is up to you
We're caught in the trade winds (trade winds)
Ooh, the trade winds of our time, ooh yes
Yes, we're caught up in the trade winds
Ooh, trade winds of our time, oh yeah
We're caught up, we're caught up in the trade winds
Yeah, yeah, ohhhhhhhhhhhhhhhhh, yeah-eah-eah-eah
Ohhhh, yeah, yeah, oh yeah
We're caught up in the trade winds, trade winds
Trade winds of our time
We're caught up, we're caught up in the trade winds
The song 'Trade Winds' by Lou Rawls is a commentary on the social and political issues of the time. Rawls sings about the unhappiness he sees around him, with people masking their pain behind painted smiles. He connects this unhappiness to the sin and shame that exist in the world, and sees it as a reflection of himself. In the song, he talks about the restless youth who are looking for a fight, the streetwalkers of the night, and the poor searching for the truth. Rawls uses the metaphor of the "trade winds" to describe the political and social climate, which is out of his control and blowing all around him.
Rawls uses the song to encourage positive change and highlights the importance of love and brotherhood, which he sees as the only way to combat the hatred and jealousy that is slowly destroying society. He acknowledges that while some people are turning bad, there are few who refuse to give up on the power of love. Rawls wants people to take responsibility and recognize the power they have to break the trade winds and make a better world for tomorrow.
Line by Line Meaning
Here I stand looking
Lou Rawls is observing his surroundings
Looking all around me
He is taking in everything happening in his environment
While all around me (What do I see?)
He is questioning what he is seeing
Unhappy faces behind the painted smile
There are people who are masking their sadness and appearing happy
Heartache and loneliness dressed up in modern style
The pain and isolation people feel is manifested in current fashion trends
Unhappy people living in sin and shame
People are unhappy and living in ways that contradict their values
Reflections of myself, life is no easy game
Lou sees himself in these people and recognizes that life is challenging
We're caught in the trade winds (trade winds)
Society is experiencing chaos and unpredictability (like being lost at sea in trade winds)
Young girls would soon become
Lou is talking about young girls he sees
Streetwalkers in the night
These girls are at risk of becoming prostitutes
Young boys, the restless breed
Boys he sees are exhibiting signs of rebellion and unrest
And they're looking for a fight
These boys are aggressive and seeking conflict
Children both rich and poor
Kids from all kinds of backgrounds
They're searching for the truth
These children want answers and understanding
Ad if they don't find it, God help tomorrow's youth
If they can't find what they're looking for, then society is in trouble
Hatred and jealousy, brotherhood is dying
People are experiencing animosity towards one another and unity is fading away
Love is the answer, but nobody's buying
Lou believes love is the solution, but people aren't receptive to it
Good people turning bad
People who were once kind and virtuous have changed negatively
Some don't, but there are few
There are some people who are resisting the negative influences of society
The trade winds are blowing, the choice is up to you
Lou is saying that society is in chaos, but individuals have the ability to choose how they react
We're caught up in the trade winds (trade winds)
Lou is reiterating his idea that society is in turmoil
Contributed by Lucas L. Suggest a correction in the comments below.