The band claims to be from the village of Noid, England, near Bath. However, no such town exists in England. "Noid" has been suspected of being a pun on the "No ID, No Sale" campaign in pubs in the UK.
Forming in the fertile swamps of England’s West Country in the mid-naughties, around the axis of Dan Taylor (guitarist and songwriter) and Kelvin Swaby (vocalist and songwriter,) the Heavy immediately astounded. Jaw dropping, freshly minted riffs, swinging hip-hop drums, funk-ridden bass and Swaby’s startling, Mayfield-esque vocals meant early singles ‘That Kind of Man’ and ‘Colleen’ blew minds and won hearts. The debut album they were taken from – ‘Great Vengeance and Furious Fire’ – became an instant connoisseurs’ classic.
It was their sophomore album, though, that saw them blasting into homes across the globe. ‘The House that Dirt Built’. It also yielded the mighty ‘How You Like Me Now?’ The single was licensed for a major commercial in the 3rd Quarter of the Superbowl (the biggest ad slot in the world) and quite simply went stratospheric.
“It became such a big tune, that people asked, ‘How are you going to top that?’.” Swaby says.
The answer was 2012’s ‘The Glorious Dead,’ the band’s third album. Even deeper, a touch darker, and with shades of Southern Gothic infesting the swampy rock n’ soul of previous records, the album was another giant step forward, Frankensteining swampy voodoo and b-movie zombies with garage rock and Gospel-soaked soul.
Lead single ‘What Makes a Good Man?’ showed that The Heavy were able to write brilliant singles time after time, with synchs snowing in once again, and American radio coming on board. The band toured the world exhaustively, wowing audiences with their transcendental live performances.
“It was over the top, in a good way,” adds Heavy frontman Kelvin Swaby. “We went pretty cinematic, setting out to score a film that hasn’t been written.”
“It’s good to have a bit of light and shade,” Taylor adds.
Since then, The Heavy has gone on to achieve storming success in Japan, playing Fuji Rock, chalking up a #1 alternative album on iTunes Japan, scoring a major Pepsi synch and playing Japan’s biggest breakfast TV show, ‘Sukkiri.’
Their music was used in the stunning Guiness Sapeurs ad, they played Glastonbury, sold out Shepherd’s Bush Empire and re-recorded How You Like Me Now? with none other than 50 Cent, to launch ESPN’s coverage of the NFL Draft Week.
To top it all, How You Like Me Now? reached Gold status in the United States – a stunning achievement for an English, independent artist. How to top all that, you might ask? Well, there’s a new album on the way, and The Heavy just happen to have a habit of exceeding themselves…
How You Like Me Now?
The Heavy Lyrics
Jump to: Overall Meaning ↴ Line by Line Meaning ↴
When you loved me so.
I couldn't do wrong,
And now you need to know.
See, I been a bad bad bad bad man.
And I'm in deep, yeah.
I found a brand new love for this man,
I can't wait.
So how you like me now?
How you like me now?
How you like me now?
How you like me now?
How you like me now?
How you like me now?
How you like me now?
How you like me now?
Remember the time
When I eat you up
Yeah I was a lie
That you can't give up.
If I was to cheat
Oh no, would you see right through me?
If I sing a sad sad sad sad song
Would you give it to me? Would you?
So how you like me now?
How you like me now?
How you like me now?
How you like me now?
How you like me now?
How you like me now?
How you like me now?
How you like me now?
Does that make you love me baby?
Does that make you want me baby?
Does that make you love me baby?
Does that make you want me baby?
The lyrics to The Heavy’s song “How You Like Me Now?” explore the themes of love, regret, and redemption. The song is mostly directed towards a former lover, who used to adore the singer, but is now distant. The singer is trying to show his ex-lover that he has changed for the better and that he is worthy of her love once again. He admits to being a “bad, bad, bad man” in the past but declares that he has turned over a new leaf and found a love that has transformed him. He ponders if his ex-lover would forgive him if he cheated or sang a sad song or if she’d see his changes, celebrating his new-found self.
The repetitive chorus, “How you like me now?,” showcases his efforts to flaunt his new self-image, trying to win her back. Within the song lies this sense of pride and self-worth that comes off as a mix of playful and endearing. It has a groove to it that listeners can’t help but dance to, which also complements the powerful vocals of the lead singer. The tune provides an upbeat and optimistic touch to the themes of love and regret, emphasizing the beauty of redemption.
Line by Line Meaning
Now there was a time,
There was a time when things were good between us, when you loved me.
When you loved me so.
You were so in love with me, I could do no wrong.
I couldn't do wrong,
I was good to you, never did anything to hurt you.
And now you need to know.
But now things have changed, and I want you to know.
See, I been a bad bad bad bad man.
I have been a very bad person, done many wrong things.
And I'm in deep, yeah.
I'm in a lot of trouble, things have gone too far.
I found a brand new love for this man,
But now I have found a new love, someone else to care for.
And can't wait till you see.
I can't wait for you to see how happy I am now.
I can't wait.
I'm so excited about my new love, can't wait to show you.
So how you like me now?
What do you think of me now, after all I've done?
How you like me now?
Am I still the same person you once loved?
How you like me now?
Do you still think I'm someone worth caring for?
How you like me now?
What's your opinion of me now, after everything that's happened?
Remember the time
Think back to a time when things were good between us.
When I eat you up
When I was so passionate and intense about my feelings for you.
Yeah I was a lie
But looking back, maybe my love for you was not genuine.
That you can't give up.
You couldn't resist my charm and passion, even if it wasn't real.
If I was to cheat
If I were to betray your trust by seeing someone else.
Oh no, would you see right through me?
Would you be able to tell if I were unfaithful?
If I sing a sad sad sad sad song
If I were to express my regret and apologize through a song,
Would you give it to me?
Would you accept my apology and forgive me?
Does that make you love me baby?
Do my actions and words make you still love me?
Does that make you want me baby?
Do my attempts at remorse make you still desire me?
Does that make you love me baby?
Do you still have feelings for me after all that's happened?
Does that make you want me baby?
Do my apologetic gestures make you still want to be with me?
Lyrics © CONCORD MUSIC PUBLISHING LLC
Written by: ARLESTER CHRISTIAN, CHRISTOPHER WILLIAM ELLUL, DANIEL MATTHEW TAYLOR, KELVIN CLAUDE SWABY, SPENCER HARRISON PAGE
Lyrics Licensed & Provided by LyricFind
@kenan5896
I like the part when he says,
Now there was a time,
When you loved me so.
I couldn't do wrong,
And now you need to know.
See, I been a bad bad bad bad man.
And I'm in deep, yeah.
I found a brand new love for this man,
And can't wait till you see.
I can't wait.
So how you like me now?
How you like me now?
How you like me now?
How you like me now?
How you like me now?
How you like me now?
How you like me now?
How you like me now?
Remember the time
When I eat you up
Yeah I was a lie
That you can't give up.
If I was to cheat
Oh no, would you see right through me?
If I sing a sad sad sad sad song
Would you give it to me? Would you?
So how you like me now?
How you like me now?
How you like me now?
How you like me now?
How you like me now?
How you like me now?
How you like me now?
How you like me now?
Does that make you love me baby?
Does that make you want me baby?
Does that make you love me baby?
Does that make you want me baby?
@daianedopunk1590
Now there was a time
When you loved me so
I could have been wrong
But now you needed to know
See, I've been a bad, bad, bad, bad man
And I'm in deep, yes I am
I found a brand new love for this man
And I can't wait till you see
I can't wait
So how you like me now
How you like me now
How you like me now
How you like me now
How you like me now
How you like me now
How you like me now
How you like me now
Remember the time
When I eat you up
You know that I wasn't lyin'
That you can't give up
So if I was to cheat
On you baby would you see right through me
If I sing a sad, sad, sad, sad song
Would you give it to me
How you like me now
How you like me now
How you like me now
How you like me now
How you like me now
How you like me now
How you like me now
How you like me now
Does that make you love me baby
Does that make you want me baby
Does that make you love me baby
Does that make you want me baby
How you like me now
How you like me now
How you like me now
How you like me now
@vorenzos
Official Song for every game/movie trailer
@rashadvq
driver San Francisco, forza horizon 2, the crew
@mitchellmoore2875
Too true, Lol - Its in EVERYTHING Nowadays it seems, Haha (XD)! Commercials, Trailers, Soundtracks, Video Games - who KNOWS what else! It's just got that "Feel-Good", Happy and "Positive-Energy" type-O-feel to it, Ya Know? And I mean, DAMN, GOOD for Them - 'Cus they must make TONS in Licensing Royalties, or W/E you'd call it... Straight-Up $BANKIN'$!! Hahaha
@Jayymus
Before this song became popular, it was in MLB 10: The Show.
@rashadvq
CyberSf wow
@may9-music
+CyberSf stfu
@RRiiva
Welcome back to Pandora, Hunter.
@MeatballsMike
Back? I've always been there.
@danielmistieri6673
Borderlands
@mercuriallily
Jack: villain spiel
Me: /coolstorybro