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Never
Ultimatum Lyrics


Jump to: Overall Meaning ↴  Line by Line Meaning ↴

What's it worth, what is the cost, sell myself, integrity lost.
Keeping up with the trends, changing styles, it never ends.
I was this but now I am that.
Never me, deny my past.
Selling out to the crowds,circle goes around and around to sellout, SELLOUT
In the Land of Never (2x)
Looking back on what was, then apologize to you my friend.
Look at me, I'm the focus.
Integrity is not for us.
Sell more units to please the suits.
Fill their pockets, forget the Truth.
No matter what be on the charts.
What's it worth and what is the cost to sellout,
SELLOUT
In the Land of Never (2x)
For a price go to the top, SELLOUT
In the Land of Never, Never
Solo 1-Steve
Solo 2-Robert
What's it worth - what is the cost
Sell myself, integrity lost.
Keeping up with the trends, changing styles, it never ends.
I was this but now I am that.
Never me, deny my past.
Selling out to the crowds, circle goes around and around to
sellout, SELLOUT.
In the Land of Never (2x)
For a price go to the top, SELLOUT
In the Land of Never, NEVER!

Overall Meaning

The lyrics of Ultimatum's song "Never" deal with the concept of selling out in the music industry. The singer questions what it is worth to sell oneself and lose their integrity in order to keep up with trends and change styles. They acknowledge that they used to be one way, but now they are someone else and deny their past. The circle of selling out goes round and round.


The lyrics also talk about apologizing to a friend for what they have become and being focused on themselves rather than having integrity. The singer recognizes that they are selling more units to please the suits and fill their pockets, all while forgetting the Truth. The chorus repeats the message that selling out is not worth it and that it is happening in the Land of Never. The song ends with two guitar solos.


Overall, "Never" speaks to the struggle of maintaining artistic integrity in an industry that values commercial success over authenticity. It is a lament for the loss of self and a warning against the pitfalls of selling out.


Line by Line Meaning

What's it worth, what is the cost, sell myself, integrity lost.
The singer is questioning the value of his actions as he realizes that he has betrayed his own moral principles for the sake of success.


Keeping up with the trends, changing styles, it never ends.
The pressure to stay relevant in the music industry is constant, and the singer is overwhelmed by the need to constantly adapt and change to keep up with the latest fads.


I was this but now I am that. Never me, deny my past.
The singer has changed so much to appeal to a wider audience that he no longer recognizes himself and feels ashamed of his previous identity.


Selling out to the crowds,circle goes around and around to sellout, SELLOUT
The singer is aware that pandering to the lowest common denominator and sacrificing his artistic integrity to gain popularity is a never-ending cycle of betrayal.


In the Land of Never (2x)
The repeated use of this phrase emphasizes the idea that the music industry operates in a realm of superficiality where success is often achieved at the cost of artistic integrity.


Looking back on what was, then apologize to you my friend.
The singer regrets his actions and apologizes to those who he may have hurt or betrayed along the way.


Look at me, I'm the focus. Integrity is not for us.
In the music industry, success often hinges on the performer's image rather than their talent, and the singer acknowledges that maintaining an image may require sacrificing one's core values.


Sell more units to please the suits. Fill their pockets, forget the Truth.
The singer recognizes that the music industry is primarily driven by profit and that pleasing executives and record labels is more important than creating meaningful art.


No matter what be on the charts. What's it worth and what is the cost to sellout, SELLOUT
The singer feels trapped by the expectation to be on the charts and is forced to question the value of his sacrifices in order to achieve success.


For a price go to the top, SELLOUT
The idea that success can be easily bought and that fame can be achieved through immoral actions is a central theme of the song.


In the Land of Never, Never
The repeated use of this phrase emphasizes the idea that sacrificing integrity for the sake of success creates a bleak and hollow existence devoid of substance or meaning.




Contributed by Jordan H. Suggest a correction in the comments below.
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Comments from YouTube:

Todd Mitchell

man this sounds awesome just discovering this band love the riffing solos the beat and the vocals

Speed King

one of the best metal anthems ever!!!

3ViL D3AD

lol I played a show with them in Albuquerque New Mexico, it was awesome cause I had this album when I was little and then BAM I was shredding a show with them...the coolest fucking guys ever and they sound amazing love full of energy!

inkdowndeep29

Yeah man, Christian thrash that can compete with any other metal out there!

Nickolaus Pacione

Holy shit -- Ultimatum kills here. They had the double bass kit with this one. Scott Waters sounds a lot different than he does with Into The Pit.

Brother Jared

haha loved into the pit their best imo. scott actually has a youtube channel you should check it out sometime bro he does awesome reviews of heavy metal music

MastaKing

Fucking love it

feliz289

very cool

Athena Follower

Very OverKill sounding.

Bernie Toledo

Ask you this you where angelic force be for I know Robert was with the band then change the name I have a cassette tape of that still good, just want to make sure meet you guys before saw Robert at Bibles Plus before . Keep Rocking 4 the Lord.

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