The four original 10-inch (25 cm) dolls were released on May 21, 2001 — Yasmin, Cloe, Jade, and Sasha. They featured almond-shaped eyes adorned with eye shadow and lush and big glossy lips. Bratz reached great success with the expansion to spin-offs including Bratz Kidz, Bratz Boyz, Bratz Babyz and Bratzillaz and a media franchise consisting of discography and adaptations into a TV series, a web series, a live-action film and video games. Global sales of the entire franchise grossed $2 billion in 2005 and by the following year, the brand had about 40 percent of the fashion-doll market.
The Bratz doll lines have provoked controversy in several areas from their stylized proportions to fashion-forward clothing, capitalizing closely on pop culture trends. Since the brand's launch in 2001, franchise distributor MGA Entertainment got embroiled in a lengthy legal dispute with Mattel over the rights to its design, which ended in 2011 with MGA as the victors. Related litigation is ongoing in a lawsuit by MGA alleging Mattel's theft of trade secrets.
MGA has paused the Bratz brand since the onset of the litigation and rebranded it several throughout its lifespan, with the first of those coming in 2010 after Mattel's first lawsuit, only to return later that year to commemorate the brand's 10th anniversary. In 2013, Bratz changed to have a taller bodies, an all-new logo and branding, and continued through 2014, in an effort to return the brand to its roots. As a result, none of the 2014 product line was made available in North Americas.
In July 2015, Bratz relaunched a second time with new doll lines and introducing a new main character, Raya to the debut lineup from its 2001 launch as well as a new slogan and website design. The bodies were changed to be 10" (25 cm) tall again, but with new bodies and head molds. These dolls were met with negative reactions from fans, as the brand was more oriented towards younger kids rather than tweens and teens like the previous dolls. Due to the poor reception and sales, the dolls were once again discontinued in 2016.
In September 2018, a new line of dolls called "Bratz Collector" were designed by fashion illustrator Hayden Williams and released exclusively on Amazon. The brand featured closely resemblance to the original 2001 doll line. In June 2021, for their 20th anniversary, Bratz released near-replicas of the debut dolls from its 2001 launch.
So Good
Bratz Lyrics
Jump to: Overall Meaning ↴ Line by Line Meaning ↴
We know how to dream
Tonight is the night
What we wanna be, we'll be
We're gonna make it through
Let's conquer the fears
Take every chance
What we wanna be we'll be
We're gonna make it through
Out of our heads
Into our hearts
Close to the edge
Ready to start
And it's so good
Dancing on the air
It feels so good
Nothing can compare
Cause the beat in our hearts
Is the beat of the charts
Like a spotlight we're cutting through
It feels so good
Shining here in front of you
Give everything
And don't be afraid
Be true to yourself
If you wanna live forever
You're gonna make it through
You're gonna make it through
Out of our heads
Into our hearts
Close to the edge
Ready to start
And it's so good
Dancing on the air
It feels so good
Nothing can compare
'Cause the beat in our hearts
Is the beat of the charts
Like a spotlight we're cutting through
It feels so good
Shining here in front of you
The song "So Good" by Bratz is an anthem celebrating the power of determination and ambition. The lyrics assert that the Bratz know how to dream big, take chances, and conquer their fears. They encourage listeners to give everything they have and stay true to themselves in order to achieve their aspirations. The chorus emphasizes the joy and satisfaction that comes from success, reminding us that hard work pays off and the feeling of accomplishment is unparalleled.
The verses are full of energy and determination, with phrases like "Into our hearts, close to the edge, ready to start" painting a picture of tireless passion and unstoppable momentum. The lines "The beat in our hearts is the beat of the charts, like a spotlight we're cutting through" suggest that the Bratz are destined for greatness and will shine brightly in the public eye.
Overall, "So Good" conveys a message of empowerment, perseverance, and confidence. It encourages listeners to believe in themselves and their dreams and to never give up in pursuit of their goals.
Line by Line Meaning
We know how to dare
We are confident and brave enough to take risks and try new things
We know how to dream
We have big aspirations and goals, and we believe in ourselves to achieve them
Tonight is the night
This moment is significant and special, and we are ready to seize it
What we wanna be, we'll be
We have the power to become whatever we desire and will not be deterred
We're gonna make it through
We have each other's backs and will persevere through any obstacles
Let's conquer the fears
We will overcome any doubts or insecurities that hold us back
Take every chance
We will take advantage of every opportunity that comes our way
Hold back the tears
We will not give up or cry when the going gets tough
Out of our heads
We will not let negative thoughts or doubts control us
Into our hearts
We will listen to our intuition and follow our passions
Close to the edge
We are unafraid of taking risks and pushing boundaries
Ready to start
We are eager and motivated to begin our journey
And it's so good
The feeling of accomplishment is amazing
Dancing on the air
We feel light and free, like we're dancing
It feels so good
The feeling of success is unparalleled
Nothing can compare
There is nothing else like the feeling of achievement
Cause the beat in our hearts
Our passion and drive fuels our success
Is the beat of the charts
Our passion and success translates into popular recognition
Like a spotlight we're cutting through
Our talent and success sets us apart and makes us stand out
Shining here in front of you
We are proud of our accomplishments and want to share them with others
Give everything
We will put all our effort and energy into achieving our goals
And don't be afraid
We will not let fear hold us back
Be true to yourself
We will stay authentic to who we are and what we want
If you wanna live forever
If you want to make a lasting impact or legacy
Lyrics © BMG Rights Management, Universal Music Publishing Group, O/B/O DistroKid, Sony/ATV Music Publishing LLC, Warner Chappell Music, Inc.
Written by: ERROL MCCALLA, SEAN THOMAS, WILL LUKE
Lyrics Licensed & Provided by LyricFind