In May 2006 the long awaited The Tough Alliance - New Waves EP was released on their own label Sincerely Yours. In October 2006 followed their second full length album, 'Escaping Your Ambitions'.
In May 2007, the much anticipated third album 'A New Chance' was released on Sincerely Yours, further developing their charismatic sound of 'The New School' and 'New Waves'; a fusion with their brief exploration of ambient electronica found on Escaping Your Ambitions.
In 2010, Eric Berglund made it clear that The Tough Alliance since 2009 was no more.
Keep it pure
The Tough Alliance Lyrics
Jump to: Overall Meaning ↴ Line by Line Meaning ↴
Cover up my tracks
Hey you know it’s
Time to show it
We take no shit
We just shake it off
Don’t believe a word
You should feel it
When your dreams get blurred
We’ll pay forever
If you don’t keep it pure baby
That’s for sure
Just keep it pure
Sugar, keep it cool
You’re with The New School
Hey you know it’s
Time to show it
We take no shit
We’re made to last
Sugar, let’s draw the line
Now is the time to shine
Hey you know it’s
Time to show it
We take no shit
We’re truly blessed
We don’t need it
Don’t believe a word
You should feel it
When your dreams get blurred
We’ll shine forever
If you just keep it pure baby
That’s for sure
Just keep it pure
The Tough Alliance's song "Keep it Pure" is a message of empowerment and staying true to oneself. The lyrics tell the listener to "keep it pure" and "shake it off" when faced with negativity or doubt. The song encourages staying cool under pressure and drawing a line to assert oneself.
The repeated use of "sugar" throughout the song is a term of endearment and could be interpreted as the band speaking to their listeners or to a specific person. The chorus, "We don’t need it, don’t believe a word. You should feel it when your dreams get blurred" sends a message to listeners to trust their own instincts and not be swayed by outside opinions. The song ends on a note of optimism, encouraging the listener to keep it pure to shine forever.
Line by Line Meaning
Sugar, watch your back
Be careful and cautious of your surroundings and those around you.
Cover up my tracks
Be discreet and hide any evidence of our actions.
Hey you know it’s
Time to show it
We take no shit
We just shake it off
It is time to display our strength and confidence. We will not tolerate any disrespect and will simply ignore it.
We don’t need it
Don’t believe a word
You should feel it
When your dreams get blurred
We should not be influenced by outside opinions and should trust our guts when our goals become unclear.
We’ll pay forever
If you don’t keep it pure baby
That’s for sure
Just keep it pure
There will be a price to pay if we do not remain true to ourselves and our morals. We must strive to always do what is right.
Sugar, keep it cool
You’re with The New School
Stay calm because we are part of the new generation of innovators.
We take no shit
We’re made to last
We will not put up with any disrespect and we are strong enough to endure and succeed.
Sugar, let’s draw the line
Now is the time to shine
Let's establish boundaries and make it clear what we stand for. This is our moment to excel.
We’re truly blessed
We are fortunate and grateful to have this opportunity.
We’ll shine forever
If you just keep it pure baby
That’s for sure
Just keep it pure
If we remain true to ourselves and our values, we will shine brightly and success will be guaranteed.
Contributed by Bella M. Suggest a correction in the comments below.