The Impacts were another surf band from Southern California, born in '60; d… Read Full Bio ↴The Impacts were another surf band from Southern California, born in '60; disbanding in '64. The musicians consisted of Merrell Fankhauser on lead guitar, John Oliver on bass guitar, Steve Evans on rhythm guitar, Martin Brown on pedal steel guitar (the instrument that gave the band their unique sound), Joel Rose on the ubiquitous tenor sax and Steve Metz on drums.

Impact
The Impacts Lyrics

We have lyrics for 'Impact' by these artists:

Aceyalone [Aceyalone] You can lock your door from the thief, never the…
Against Me! I'm the disco fucker of the new generation. I'm in line…
Angel & Spider These niggas hoes these niggas bitches These niggas hoes th…
Angerfist & Miss K8 Take it to the next level Next level Next level Make some n…
Arcane Sight Protest in the streets Tear down the barricades of those who…
atlas ivy The Christmas lights on my ceiling Help distract me from dea…
Broken Hands Hold me close and don't let go, our world is coming…
Career Suicide I m p a c t I know that your head…
Chain Destruction lurking in the dark Marble wiped clean for a ne…

Chain of Strength i cant believe another year has gone by and still nothing,…
CHEHON Ragga... #All de massive ＆ crew what you gonna do? Understan…
Chris Tomlin Humbly I wait Here in Your presence Oh, how I need You Quiet…
D-Sturb Yeah TUOTF we the fuckin best figure out the rest Look My…
Dhruv Visvanath The night is dark And you are young So hollow here When the…
Dp-6 [Hystwise] Ayo' my armor cored mercenary staff holdin' sword…
Dungortheb Your eyes so hard to open. Your skull bumps by a…
Frontliner & B-Front Hardened disciple Feeling no pain World domination A restles…
Future Indefinite This is an automatic message Life preservation protocol 64 s…
Gazo Gang, gang, gang, gang (Ethan Jackson à la prod') On les sch…
Inner Surge Keep on pushing harder against these walls This time we brea…
Isaak Guderian I never had a feeling like this Waiting for the average…
Ishan I told my niggas that, I was gon' get it…
Jericho A.D. C'è una stella alle porte del buio Anche stanotte risplende …
Juliette Commagere You say you want to marry me It's dark in here…
Juniper Lane Don't let the sun Get in your eyes You get…
L.B Sound A Marseille les vrais qui pèsent, ne parlent pas Ils font…
Lloyd Banks Uh, yeah Opportunity called you, but your moment flew, they…
M.FECT Strongest metal force to rise up from the north, We…
M.I.K.E. Impact with the bumper cars Lotta y'all really talking hard …
Marino 静かに腕の中眠るけなげな女さオマエはからまる髪の優しさは何も感じさせないぜ Ah... もう1度すべてを賭…
morgana Bolverk Mutterficker, es ist Morgana Geh schnell in Deckung…
Mr. Goldenfold Ay Ay Realest the pack Bro got my back I don't want nothing …
N-Tropic Niggas be cappin raps put it on songs Then scream they…
Panzerchrist Brace for the impact Screaming through the air like harpies …
Pitbulls In The Nursery Impact Your velocity is nothing compared to my ferocity I w…
Raportagen Ich lass′ alles hinter mir und habe es erreicht Was ich…
Robyn SG Lewis Channel Tres Oh, ooh, I'm gone, yeah I felt your impact (impact, yeah) E…
Sarah Nathalié Go figure Yeah, we're all sinners Nothing bout' us lovely Op…
SG Lewis Oh, ooh, I'm gone, yeah I felt your impact (impact, yeah) E…
Shwabadi Okay I'm feeling I'm about to blow, when you see…
Stick to Your Guns What do I have to do to get through to…
Taproot I make an impact on lives Through truth as well…
The 4/4 Project Une odeur de cramé tu sens l’impact Faut se dépêcher…
The Creases I don't care of the impact They've got nothing on me They…
The Hellp Check, check, check, check Whoo! Whoo! We're gonna crash th…
The Monistic Welcome to our lives We're the ones you left behind We're th…
The Racer Everything must end but how could you? No one can…
the:pawn.project ANGEL OF DOOM II:THE THIRD IMPACT Recorded at:One Time Studi…
UVERworld Ladies and Gentlemen Are you ready for DANCING? Express Min…
Vattnet ""I stood upon the ground with legs of fire And…
Vattnet Viskar I stood upon the ground with legs of fire And I…
Walk Among Titans Wake up Say hello to everything Dance with the tears and cel…

We have lyrics for these tracks by The Impacts:

Canadian Sunset Once I was alone So lonely and then You came, out of…

Tears Blessed by tears I closed my eyes, to the…

The lyrics are frequently found in the comments by searching or by filtering for lyric videos

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Most interesting comments from YouTube:

@shacktime

51w

@@strategery101 If that’s what you think then it’s your fault for failing miserably to see what’s happening in independent music circles.
Kamasi Washington is trash? Really? Only a complete idiot would think that.
Alexandr Misko?
Alabama Shakes?
Ambrose Akinmusire?
Black Pumas?
Ghost Funk Orchestra?
Charlie Cause?
You need to get out more. A LOT more.

@PetarIvkovicSEO

30w↑3

🎯 Key Takeaways for quick navigation:

00:14 🎵 AI-generated music and AI clones of popular artists are becoming a reality, challenging the music industry.
02:06 🎤 AI can replace and replicate the voices of artists, creating convincing imitations.
05:32 🎸 AI can simulate the voices of deceased artists, potentially leading to the creation of "lost" tracks.
07:15 🤖 AI in music is a significant disruption, similar to the impact of Napster or the shift from analog to digital recording.
09:08 📝 The music industry faces legal and ethical challenges related to AI-generated music, ownership of voices, and fair compensation for artists.
11:00 💰 Record labels and streaming platforms may increasingly embrace AI-generated artists, potentially sidelining human creators.
12:50 📺 The music industry could experience fragmentation similar to the streaming services market, with various entities vying for control over AI artists and content.

@markwalsham7115

50w↑4

I have worked in technology for 30+ years and no doubt that digital recording, mastering and production have been liberating since the 80’s.

But - in an age when recording time is almost infinite and editing tools can piece together the merest snippet of a piece of audio to produce a song, maybe it’s time artists need to rethink these approaches.

Think back to how Queen recorded Bohemian Rhapsody, using analogue and tape, and pushing the boundaries of this technology. It was effectively a constraint, but despite this, they produced and recorded a master piece.

The question now is, with almost unlimited technologies such as digital and AI - is it considered creative to piece together songs based on an AI algorithm or a thousand takes of one or two phrases or is it just making it too easy to make music that is “good enough”?

AI copying the style of or essence of an existing artist will never replace a creative artist doing it LIVE and with other creatives in the same room!

It’s fantastic that all this tech is at the finger tips of the masses, but does it just produce masses of less than stellar content?

@JadenRhodesOfficial

51w↑342

It's all about the ''Human Connection''. As a singer/songwriter myself, just listening to all of what Rick's talking about and projecting it in a very near future is just heartbreaking and gut-wrenching. He is so right when he talks about the evolution of technology in the music production. I remember recording on a 4 track Tascam cassette tape back 30 years ago and then digital devices swept the whole analog realm in just a couple of years. Just like the AI revolution or more precisely an evolution on a whole different level because AI was already helping out with VST instruments and DAWs like Cubase or Protools for example 20 years back.

When it comes to AI in music, it'll be there to stay and I have no clue how far it'll go and what the music business is gonna look like, but I know that a whole bunch of people will like it, will care at certain levels and won't at other levels.

I'm old school on all of this when it come to music whether I compose music and write songs or listen and experience the music of other artists. One thing I know, I will encourage and stay true to my core values, and I will prefer buying real music made by real artists, real human voices and real songwriting even though I have to admit that even nowadays sometimes it's be hard to know how much ''real'' there is in the end product I hear.

Just like Elton John was saying in an interview a couple years back on what advice he had for the new generation of artists and the whole streaming thing and how to make money and live off from your music, he said ''It's really becoming insane and a lot of young emerging artists go viral or get on billboard charts with only one song and they get high on that but it's so fleeting. If you want to last in this business especially now, do live concerts and keep on doing it more than ever before. You can't copy a concert ticket or download a live gig experience.''

To me, the one fundamental thing about this whole AI Sh** is that it cannot reproduce in any way shape or form the ''human connection''. We long for human connection naturally in every aspect of life. With the help of humans programming AI, it could maybe get to a certain level of ''understanding'' and display a sort of ''Autotuned Empathy''. Nowadays, the concept of empathy is so popular with growing narcissistic societies. But the concept of sympathy is fading out or isn't the trend right now and this IS the ultimate level, let's say, where AI could not reach cause if you ask your friends or anybody around you what is the difference between empathy and sympathy, don't be surprised of the answers you hear.

Lyrics in a song can bring you to a place of understanding or getting the big picture behind the meaning of the song. A sort of empathy arises, a comprehension of the storytelling. But music on the other hand, will ''enhance'' or color and bring the lyrics, the story to that level of beauty like sugar-coating and make you discover flavours you had not expected or experienced before.

Only this song has that taste let’s say. It's a sad song because of the lyrics obviously but the music shows you the degree of sadness of that song. Music is on the level of sympathy while lyrics sides more with empathy.

Empathy is like putting yourself in the shoes of someone and getting a certain idea or concept of what that person is going through. Just like in the medicine field, they teach doctors about empathy instead of sympathy with their patients because they say it could be harmful for the doctor if he bonded and had this friendly or human connection and transfer with a patient dying of cancer for example.

AI would be the best ones to prevent sympathy and really stick to empathy. But a doctor, an artist, a music fan, all of them are human beings with emotions first. We can't separate that from us.

Sympathy is not trying to understand what this person is going through right now and trying to help or find solutions for the person's burden. Sympathy is sharing that burden, taking half of it let's say so that the person can have a better chance at getting back up on its feet. Sympathy is suffering with the person and doing something about it. Empathy is easier or less demanding because it's more on a level of understanding how big the burden is and sending flowers and prayers for a quick recovery!

Lyrics can bring you to tears or make you feel any types of emotions but music is that extended part where you will reach another level of a song. Sometimes we experience music and cry, or we feel something so strong inside of us and if a person asks you why this song has that effect on you, you can't give a precise answer as to why that particular song strikes a cord in you and you'll end up saying well maybe it's the chord progression or the sounding of a certain instrument, a melody beautifully intertwined with the harmony and lyrics on top of it or it reminds me of a certain period of my life even though the lyrics are not related to that period...
It's just the music...they're landmarks.
I don't think that AI will reach that level of emotional intelligence. Just my humble opinion. ✌

All comments from YouTube:

@FunnySongGuy

51w↑3.4K

I think that another effect of this is that a minority of people will value small local bands playing live even more. It’s the human connection that will matter. They’ll be the people who care.

@mattmarket5642

51w↑83

True, and many artists will be using AI live in real time, which is already possible. AI will touch everything like computers did.

@czwirner

51w↑40

Lets hope

@markgiles313

51w↑115

Yes. That's my feeling too. People will search out the real from the fake, especially for live music.
And soon there will be live vocal filters so that anyone can sound like anyone. But enough of us will still crave the human connections of playing live instruments together.

@martin-1965

51w↑147

Hey man, you know what? I think - or at least hope fervently - that you are right 😎 I jumped ship from the music business in 2012 after 20 years as musician, songwriter, running an indie label, tour managing and then managing a top 5 album/single band. It was like someone flipped a switch and nothing made any sense unless you were a major label chewing on every piece of the artists income from streaming, through merch and into tour income (the final straw for me). With this AI development, the world - and music - is flipping over again BUT, while I agree with Rick that recorded music may not bother many new listeners, I think the "human connection" is becoming more and more important, in every aspect of life. I'm almost as old as Rick now but I notice people of all ages going to see live music in small venues more and more these days. In the face of a wave of fake this and fake that, as human beings we really want something that feels real and we can smell, touch and trust that what our eyes and ears are experiencing is NOT just another algorithm, but is something created for us by other human beings that we can all share - audience and band - together. Now I am in no way totally negative about AI and the new technologies. Cheap tech means I can still record and play with my band from the 1980s even though we live massive distances from each other. It is amazing in so many ways and will bring new creativity to all fields of art, including my biggest passion, music. I just think that, the same as you, what people will desire and flock to will be live music shows, with all their noise, crowds, sweat and stink. I'm off to see a bunch of new bands on Friday night at a dive bar venue that no-one - including me - has ever heard of, and I can't wait. I hope loads more people across the world feel the same in their local town or city 😎 - Sorry for rambling on - TL:DR :- Rock and Roll will never die (I hope) 🎵🎶🎸🥁🎤

@aaronkandlik

51w↑49

And even more so- I belobe people will seek out acts that are demonstratively live and playing real instruments and singing. The “raw” aesthetic will be in.

226 More Replies...

@mariorossi5059

50w↑487

The fact that current artists like Drake have been heavily processing their voices through Auto-tune and everything else that makes them sound like a computer has come back to bite them in the ass. It's made it REALLY easy to clone their voices through these AI programs.

@whatNtarnation90

49w↑32

to be fair though, the best voice I've heard for AI is Frank Sinatra. Notably the one where he does lil jon - sweat drips down my balls lol... it's insane how good it is

@jesse76thgames80

49w↑28

Doesn't matter how "easy" it is. Everything will be copied by ai

@damondanieli

49w↑5

@@cityslicker202 I was going to bring up this exact example... skeet skeet! AI will cover everything -- and we will hear all sorts of awesome mashups.

@KellyCeleste

49w↑2

That’s what I was thinking too. Granted they have done this to older artists too…however they almost feel too clean to me if that makes sense.I like the imperfections of real voices.

@akashboinpally4389

49w↑4

@@jesse76thgames80 Well I think the one thing AI can't conquer is in innovation, that is developing unique music which has a person's own distinctive style.

28 More Replies...

@milesroth8732

50w↑84

Honestly if we're gonna be living in a world where actual musicians with emotion, passion, talent and hard work are replaced by something artificial with no meaning, and people even accept that, I won't want to live in it.

@IcePhixia2000

46w↑3

agree

@afridgetoofar1818

43w

We're living in a world were people think men can have babies. It's only going to get worse from here

@odessarepresentative

41w↑16

music = the soul made manifest.

we are almost to the point of having a soul less culture that doesn’t value originality or authenticity and this seems like the nail in the coffin.

@J-Real

41w↑1

The thing is.. are those "talented" artists you talking about have charisma at all? Because to be really famous you don't need to be really amazing.. its what sells and what people relate to and sing with easily not something extra or overdramatic.. What the collective conscious agree with one another everyday.

@mylesmcleod2270

40w↑9

@@J-Real Well having just worked the 'Bodyguard' at the Theatre today, I can say that people value an artist, their story and their life. Fandom is not just about music is it? It goes beyond that. It's a very powerful thing and the number one reason people go and see their favourite bands live. It's because they can actually get to connect with them in the flesh. Sure, there's a lot of trash out there musically, but even those trashy songs, mainstream stuff is consumed by the listener who then wants to learn more about its creator. I don't know anybody who cannot tell me a single fact about their favourite musician. We want to feel connected. it's at the heart of why we all love art. People will love listening to AI music too, don't get me wrong, even if they make up stories about the fake artists, (which would be cringe to say the least), I struggle to see it completely pushing real musicians out of the picture.

7 More Replies...

@absaloj

47w↑62

This Ai is distorting our sense of what’s real and what’s not. And you can’t even tell what’s different. It’s hella dangerous.

@lvn5645

37w

Right, you couldn’t even tell now if there were a serious war or some disaster happening in your own country because everyone is so atomized. Everything on the tv or through phones could be fake right now.

@alexandersnape8428

35w↑4

Our view on what's real and what's not has been distorted for a very long time. I.e Vocals for pop songs have been autotuned into the main sound of the genre itself. This is just another step whilst remaining more noticeable and more intense on morality, principles e.t.c. A song is like watching a film, you don't see the production crew. It can be a good thing, it can be a bad. At the end of the day, the majority of listeners will never notice once this gets good enough. If it's here to stay, we need to adapt, hold our own principles of without AI or a mixture of both.

@tearsintherain6311

31w

I think is good because truth is we have never known what is real or not and people should realize that more

@pentachronic

26w↑1

Synthesised instruments have been around for a long time.

@bloodromance4776

25w

For me AI vocals of Drake, Cobain etc make me feel uncomfortable, it's make an uncanny valley effect.
In video games we are waited for super realistic graphics and faces, but it gives us this uncomfortable uncanny effect. So video games look cartoonish now!
Same will be with music, we are humans and we like humans voices and faces, that will never change

@michaelmullmusic

50w↑108

Universal could fracture the streaming services by pulling their content, Spotify could generate their own artists, etc etc. The truly sad part is that none of it has anything to do with music and music making.

@josephmayfield945

44w↑6

And talented artists will continue to be poor, and struggle to pay bills.

@211candygirl

37w

Nothing to do with music making? People are creating their own beats and lyrics and the only thing A.I. about it is changing the vocal recording of the original vocalists voice to the voice of the artist they want. Some people are using existing songs, but not all.

@michaelmullmusic

37w↑2

@211candygirl what I mean is that to the corporations Universal, Spotify, etc, all of these discussions and moves are purely financially driven. Yes there are still people involved in making music with AI assistance (for now). I'm just expressing the frustration I have with all these issues with the "music business" that are callous to the creators of the product. Luke we might as well be talking about aspirin; "well Spotify sells these brands of aspirin, but are starting to create their own Spotify aspirin to increase their profits". It just makes me kind of sad to think about music that way. Reality, but sad.

@brianlebreton7011

48w↑15

Great video. It’ll even affect live music as AI plugins will simply change the tonality of a singers voice on the fly. I agree that people will probably always want to feel the awe that comes with experiencing real talent and will look for ways to differentiate between real voice and AI voice. Interesting times.

@RobotsAreDix

51w↑1.1K

I was out listening to some live local acts the other night, and the thought occurred to me that these intimate, live settings will be the last stand in what will inevitably become an AI dominated world. I can see a subculture developing of people who require "proof" of a human performance. Where live shows, with live instruments being played become a very real valuable commodity again. While the majority of the population simply won't care, I can see a counterculture developing from this. Like a punk or grunge movement of the past, rebelling against "the machine"...literally. The people that mindlessly accept this have already been conditioned into this and will easily fall into step. But there are some of us who, for years, have been screaming into the void that "something is very wrong here". The rise of AI is a welcome crescendo in this symphony of 💩 that we've been enduring for the past few decades. We can finally separate the mindless robots from real human beings, those of us that refuse to give up our humanity--ZR

@IcculusVaxt

51w↑17

come check out what's happening in the jam scene these days!

@Paul71H

51w↑40

Live music can draw huge crowds right now; hopefully that will continue.

@cs292

51w↑6

I believe this

@RightNowMan

51w↑8

Amen.👍

@vitorisaia

51w↑15

@God In The Glass duh

88 More Replies...

@jirskyrjenkins1959

49w↑31

I read a lot of comments about how "AI will never replace the human connection", but I think those desires will become niche. I think within a fairly short timeframe AI will become so good, it will start to offer songs that are generated specifically for an individual's tastes, the same way that platforms like YT or Spotify are already pretty good at predicting new content that may interest you.

The difference here will be that the content will be iteratively generated based on your preferences, so it may end up that people aren't even listening to the same songs, but rather what the AI guesses you want in a new song, based on things you have liked in the past. This may be especially true considering most modern music consumption is personal - portable players, streaming accounts, headphones rather than group consumption (concerts, clubs, speakers).

@hugogreen13

48w

Atomization of society by way of algorithms. Same as social media

@joaog5774

42w↑4

I couldn't agree more! I believe there's no turning point from this. Human-machine interaction will only grow and grow, until we somehow morph into a hybrid species.

@osiris_blanche

42w↑2

You are optimistic ^_^ Most people will enjoy this feature. It doesn't take much effort for mainstream to adapt and all will like same tune and eat same fast food and generate similar art (like same filters with the selfies) Nobody will care and everyone will be so bored within a matter of seconds. And no one will want to make anything themselves bc they've grown to become so damn lazy along this "automated" world. Eventually, AI will slow down, hit a wall & deteriorate, turn into junk and irrelevant. Humans will be dumb and Billionaires would have set sail to another planet (if not destroyed on that ship in the midst). And the meek shall inherit the earth. ;)
Junk science.
Realistically, AI will encourage & inspire the creatives and inventors new possibilities to fix the pollution, sustain clean energy, solar power the world, hopefully give the disable a new chance to become mobile & independent. But with every new invention, there will always be destruction first.

@attabotty

35w

You bring up a really good point. 🤔

@peb2398

35w

So because redefinition or elimination of the human element in music is inevitable (if I am understanding your comment) everyone just needs to get over it and move on?

1 More Replies...

@puvididdle

49w↑8

So far there's one interesting use case. HYBE LABELS (Korean) used their artist's ai voice to create 1 song in 6 languages. song is called Masquerade by MIDNATT. Maybe it's a no brainer to come up with that usecase for them since Korean music scene always puts effort in making their songs reach a wider audience, whether by adding more English lyrics to their Korean songs, or making Japanese or English versions of their songs.

@rsutin

49w↑27

End of the day... we have gone through a cycle of so much processing on vocals that the AI versions are competitive. Time for organic vocals to be considered a positive thing.

@pentachronic

26w↑1

AI can generate organic vocals too!!

@fluffyspark798

24w↑1

Yeah it doesn’t matter anymore if vocals are processed or not because ai is already outcompeting that

@alexchow9629

19w

Why do you think AI can't generate organic vocals? We are in year 2 of generative AI models.... Can you guess what year 5 or 10 will look like?

@BlackJacketJones

49w↑59

I’m 37 now. If I live another 50 years I think I’m going to witness the destruction of everything. Life is really truly going to be like living in a crazy science fiction nightmare unlike anything any science fiction writer ever imagined.

@jimmy7434

46w↑11

I’d shorten it to 10-15 years

@Peter-uo9km

46w↑1

The truth is STRANGER than fiction... welcome to my world. This strange future is something that doesn't surprise me much.

@Xsynth

45w↑2

Can't have another 50 if you ain't had a first one. I think the dystopic future is a lot more closer than that. As someone else mentioned, but I'd shorten it to just 10 years. Tech tends to move exponentially, its going to come extremely quick.

@Peter-uo9km

45w

@Xsynth sure thats why it took like 10 to 20 years to move from brick phones to smart phones. And that's why Moore's law was breaking down and technology wasn't keeping up....

I'm honestly disappointed. Were in the future and all they're doing now with their tech is erasing and blocking our comments on the internet....

@mozzy1268

45w↑6

@@Xsynthyup, considering 20 years ago we barely had flip phones and now our phones literally scan our fingerprints and faces to unlock themselves…I give it roughly 15 years

4 More Replies...

@MrEmanuelw

49w↑8

I actually love going to jazz gigs because of the improvisation and to see a group make musical conversation...I don't really see that go away...however...with AI popular music is gonna be challenged even more. Maybe improvisational music in popular music will become bigger again?

@budgiecat2885

46w↑1

Now with AI you could potentially go to a Cab Calloway concert even though the man's been dead for almost 30 years.
They just need to improve the 3D Hologram technology like in the 1995 anime Macross Plus where their celeb singer, Sharon Apple, was an AI program and hologram at concerts.

@landmarkcreations1183

51w↑574

This is one of the most fascinating videos you have ever made Rick. Crazy times we’re living in

@shacktime

51w↑17

That’s putting it euphemistically.
I knew when Napster became insanely (emphasis on “insanely”) popular with the zombie hordes that we were in serious trouble and that creative professionals would be the first to take the hit.
Literally every single thing I predicted would follow has come to pass. And the worst is yet to come.
If the internet doesn’t die we all will.
We need an analog revolution.

@strategery101

51w↑25

The "music" made by humans is so terrible this era, I can only hope AI can make actual good music possibly

@HisameArtwork

51w↑11

@strategery101 sad but most likely artists will be even more exploited.
a lot of young unemployed ppl are gonna riot and burn rich ppl yachts and mansions because AI will replace other jobs of more importance than artists.
factories and industrialization cause major uprisings with farmers last century.

@shacktime

51w

@shacktime

51w

@@HisameArtwork The sooner the better. Sharpen your guillotines.

21 More Replies...

@DreamersNights

29w↑2

the copyright thing is because they have to use the songs and singer's voice to train the ai. So that's what they're claiming that the ai couldn't exist without using their original music. Visual artists have been complaining about the same thing. Deviant Art recently had a big backlash because they made an ai trained by the people who posted on the site, that you had to opt out of, but they didn't announce they were doing it until after the ai was trained.

@foxcontrolmusic

49w↑9

This is great :) i agree, people don’t care (about music as a business) but people like to make, listen to, be around, a part of music. Whatever music is, vibrations seem to be important humans or at least a nice way to program mood/ cognition.

@Fastnbulbous1969

50w↑6

It was way back in 2007 that a software company created Hatsune Miku hologram as a marketing mascot, and by 2014 it was Japan's biggest pop star, William Gibson's Idoru (1996) come to fruition in just over a decade. I think in the next 20 months or so there will be some new pop star coming out of Japan, Korea or U.S. that surpasses Beyonce & BTS and turns out to be AI, most likely a top-to-bottom creation by corporate behemoth UMG, and the masses won't mind at all. The current production trends with flawless rhythm and autotune sounds like AI already. The music I like will remain underground as always and probably won't be affected, or perhaps will grow slightly in popularity in reaction to it.

@attabotty

35w↑2

Right now, it's so impressive because it's so new. But I think eventually, we will get overly exposed to this technology and I foresee interest splitting. However, the use of a.i. in music will never go away. It's going to be too useful. Rick bringing up Autotune is a perfect example. At first it was great, then it got over used, a lot of genres dropped its use, a lot embraced its use, but most now use it without the audience even knowing they are using it (at least we try).

@qstudiomusicandproductions2695

50w↑2

Great job Rick being on the cutting edge of this. My day job is in IT/SecOPs and I just went to a security tech convention 3 weeks ago and your predictions are sound, Chatgpt was a keynote topic and ever present in conversations . The genie is out of the bottle. I agree with @FunnySongGuy. My son is in a smaller market so his originals group has struggled but what I have heard in the past few years is that live performance is making a come back and authenticity is important... at least to some people. Only time will tell if the human connection will prevail. With good seats to see Garth Brooks in Vega going for $1000 plus? The story's not over yet!

@JasonMarshMusic

51w↑317

To be fair to real musicians, we should be able to have AI audiences that tell us we're totally awesome.

@miguelwc

51w↑11

I like that idea.

@mantisnomo5984

51w↑11

'Ai audience' is a contradiction in terms. The Ais are all interconnected at the speed of light, so there is really only one Ai. When it comes time for "them" to vote, remember that, as one being, it is only ever entitled to one vote.

@DOOMJESUS

51w↑6

HOW MUCH MONEY DO YOU THINK THAT YOUR AI AUDIENCE ARE WILLING TO SPEND TO HEAR YOU PLAY OR WHATEVER.

@mrwronggt13

51w

Truth!!

@JasonMarshMusic

51w↑2

@DOOMJESUS I think they should be able to stream my music so I can make coin.

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@callmebigpapa

37w

I see Paul recording an album with his AI voice once he can no longer sing. I saw him on tour about a year ago and he did ~35 song still sounded pretty darn good!

@tedfreeman2709

50w

As always, sensational content (and chilling predictions!) I actually think the doubletrack Lennon was decent; Cobain not so much. But still close and you called it, in a year or two it will likely be on the edge of undetectable.

@magiccitymama1620

48w↑5

I love and admire the way talented HUMAN BEINGS put words together in a song, poem, or book that connects me to them because my journey is reflected in their works. I can't imagine a computer resonating with me in that way.

@shikamaru3456

47w↑2

I used to think that way. Then today I listened to Homer Simpson sing "La Gata Bajo la Lluvia
Song by Rocío Dúrcal" And broke down in tears, it as my mother's favorite song being covered by her favorite cartoon character. And I realized that the connections we make to our memories and emotions don't care when something is artificial so long as it reaches down to our core.

@FINELINEVAN

26w↑2

Rick I’m your age playing in bands since a kid through the years. This crap is gonna tear down anything real anyone owns to anybody anymore. Glad I lived through the years music meant something. We will be checking out if this world next 25 years. Glad to be able to say I really performed wrote and recorded once. We had to work at music and creating ideas. This is a easy way out of creating your own style

@PauloRuvalcaba

26w↑1

Great analysis of the situation! This applies to all creatives fields like writing, art, design, etc… I just hope we don’t loose our humanity over this.

@robertdean5147

51w↑797

Two weeks ago Boris Elgadsen won the Sony world photography award for a piece titled The Electrician. He forfeited the award because the work was AI generated and submitted it to prove the competition couldn't deal with art made by that means.

@papalaz4444244

51w

the con man with ADHD who thinks ADHD is a superpower? "f you love what you do, you are more efficient than a non-ADHD person.”

@c1ph3rpunk

51w↑20

Defensive measures always play cat and mouse against offensive attacks. Having spent nearly 3 decades in security, that’s universal. Around 1999 a group of hackers went in front of congress to make a point, they helped, a little, but all you have to do is read the news to see how much it really matters.

@solaris70

51w

😮
wow

@corail53

51w↑49

No idea why he won in the first place though - That photo was quite obvious it was done by AI. The people who were judging clearly had never ventured into that world and didn't know what to look for.

@nathanrocks2562

51w

I remember reading the article.

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@geoffhughes527

46w↑2

Spot On Rick.
The "B side" to all of this is where actual singing - or playing an instrument, goes back to being almost totally personal. "Music" in in the AI age wont even have a human face at its shopfront anymore but it will be spewed out to billions.
Anything other than the output of large media companies is going to become very small - and will only happen at a people level. This is already happening and has always been the flip side of commercial music. The difference is it will be about exploring the territory that will be lost to the 'Music' factories. There will be an opening for "community based media" (not a facebook or youtube community - these are commodified communities) which may or may not be international - perhaps may only be local.
For those who care the reaction will be to look inward and locally - but for those who dont care there'll be an ever decreasing diversity of musical diet that they wont even be aware of. Where mega culture eventually goes the same way as any outdated industry.
The quote you read from UMG was absolute hip speak with about as much integrity as a drug dealer. Using the term 'ecosystem' in regard to the music industry they are a part of is a bad joke.

@braudhadoch3432

29w↑1

Rick seems for forget how hard it is to create a hit? Its a magic that happens within a group of people in a particular time under a unique feeling.

@user-lh8cw6ng5g

39w↑2

Whats so scary is how new this is, and how far this could go in a few years! It's only going to get closer and closer to the real thing.

@davidbrowder2202

49w↑3

Here’s something that might be interesting with AI: What would Joy Division have sounded like had Ian Curtis lived? The Allman Brothers had Duane not died? The Doors? It would be almost like a parallel universe.

@fulanodetal4148

49w

I think this is an opportunity for live music to go back to the spotlight. Also artist will be push to change their style more often

@decaftundra

51w↑447

I did a gig on Sunday in London. In a venue with 100 people. There was 3 bands, all great. The 100 people were happy, they were smiling, some were emotional. We had great conversations with the audience afterwards, we shared drinks. I spent 45 minutes with music student nerding about my drumming. We sold CD's (Fucking CD's!!!!!!) and books about the record we just released because people wanted to support us. AI will NEVER replace that. Never.

@MR_JXB

51w↑12

Where can I buy the record and book?

@bodhi9464

50w↑6

💯 people love LIVE music still 🇦🇺

@WesleySales1

50w↑10

I love real music, but never say never!

@stratstrat644

50w↑23

I agree that AI might not replace the experience of a live music act at a venue. But consider that a huge majority of listeners don't go to live music shows -- their experience with music is based solely on recorded music, which they listen to at home on speakers, and on their headphones.

That is where this guy's predictions will come true.

@Roman-nj6jc

50w

@Wesley Sales electronic music will be the most flooded with AI I guess and this is amazing

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@jasonstallworth

49w↑14

Great video, Rick. Because of this, I believe it’s important to consider being an independent artist, learn how to market and build a loyal following. Your loyal fans will support your original work.
On top of that, I would think (hope) that some tech geniuses will come up with a platform that only support real artists. There’s always that underground resistance.

@lokinslawomir0793

49w↑14

At the end of the day music itself has such depth and possibility that AI will be like any other person. They will be able to imitate, create unique works, but there will always be others that create something in a way the AI or anyone else for that matter hadn’t.

It will be an interesting tool to see develop in the music world and see how it’s application helps or hurts artists.

@DCToonTime

48w↑2

I see much more bad coming than good. I'm not specifically talking tech which can be used to create human creative content, but AI ... beware!

@neil4426

45w

Thank you Rick for enlightening me. I always had worries of how artists and producers are going to thrive and survive with this technology coming in the future. I like your take on this.

@kingkillah101

43w↑2

This was one of the best Beato-AI videos yet. I can hardly tell the difference!

@SzmulekMusic

50w↑2

I think the signs have been pointing to this for a while and that is we’re going into a performance era of music. Where music is secondary to the artist and soon it’ll be almost completely about public image.

@GeneFJacket

51w↑166

The saddest part of all of this is that the music industry did this to itself. The technology that so many popular artists lean on, quantizing and autotune and such (the things that took the life and personality out of music) are exactly the technology that's made popular music so disposable that audiences don't and won't care when it's entirely generated by AI because they've spent the past two decades conditioning the listener not to.

@wrmusic8736

51w↑13

good thing there is a vast variety of genres that AI will not be trained on, probably ever. Because training it on some underground industrial band that doesn't gather stadiums would take resources better spent on something a lot more profitable. Like cloning Drake's voice.

as for pop music - yep it's their problem. But the thing is - it's fair. It was sold as fast food, so it operates by the rules of a fast food. Only as far as 2013 you waited in line in McDonald's to get your stuff, in 2023 you touch a screen a few times and grab your food at the checkout. I'm sure the parallel is fitting.

@henryholt1359

51w↑2

If it can do Drake why can't it do Ella or blue note greats..if it gets smart enough it will do anything..mabey a lyrebird or songbird or Eva Cassidy

@PeterLaman

51w↑3

Ok. First pop music was degenerated to sound like 'plastic', so now don't cry when the computer that first degenerated it now produces it. But there's more to it. In a Dutch tv show, AI generated compositions in the style of J. S. Bach were presented to a panel of classical musicians, together with genuine, but lesser known, Bach pieces. Of the panel, only the Bach specialists could tell which was Bach and which was AI. And that simply because they also knew the lesser known music of Bach. After all, they were specialists! Ok, all music was performed by people, but AI was well able to produce compositions that sounded a lot like Bach. For AI to credibly perform it, is just a matter of time, or maybe it can already do it.

@davidguthrie3739

51w↑9

The music industry was based on exploitation, pure and simple. Now music creation and distribution is democratized, for better or worse. Unfettered market forces are shaping music consumption, again, for better or worse. Personally, I prefer the riches that change has made available to me—like this channel and all of the amazing educational content on YouTube that I was never exposed to. There’s never been a better time to be a guitar player. I even started learning piano as a pandemic project. Music reduced to sound bites is depressing, but it’s not the whole story. Look at the success of long form interviews. Again, this podcast is a prime example. There is a hunger for depth and an audience for it that will never go away.

@richardsisk1770

51w

Exactly. Brilliant point.

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@youssarian91

43w

I really like Rick's explanation of AI at 1:00. Very succinct and accurate to my computer scientist ears!

@tuberbig

46w

I'm kind of surprised that they're just now getting around to this. Years ago, I thought that they could even do movies with actora that were no longer around using AI in the form of CG along with the artificial voice and it would be so realistic someone would not know. So, in the music industry, it's probably even simpler because they could forego the CG video aspect. It's a different world. One thing about it, some artists that are truly missed, can be revered or still stay in the limelight even though they're gone. It's just an illusion. And the fans would probably love it. At least to a degree.

@craigseganti8999

47w

Very perceptive as usual Rick but what about extrapolating even further? This technology is growing exponentially. I’ve always had a knack for hooks and melodies but I can see AI coming up with a million hooks based on a database of 10,000 hit songs in that genre…this is only one way. That’s just one extrapolation. These AI efforts are still in infancy. Not fun to think about but.

@JamesGowan

45w↑1

Tonight I was introduced to a.i. singing with Paul McCartney (“Vienna” and “Take On Me”) and was blown away! Like Rick said about AI sounding like “lost tracks”… it was amazing! That said, I really don’t want it to happen because it seems like it’s stealing from people who spent their lives producing our music and suddenly it’s being taken from them.

@rjaparri

49w↑1

I imagine the position of the labels is simple, you can't train an AI on copyrighted works. This includes songs, commentary, documentaries, official interviews, etc. But if you could get enough non-copyrighted voice recordings to get a high-fidelity ai voice, that would be a weird gray area that the labels have to deal with.

@lwagers851

51w↑245

I'm really hoping this will be an ultimate win for the artists who are fantastic live and whose fans like to see live, raw, imperfect, and human music.

@JoshMobleyMusic

51w↑6

This is the same argument that was used when Napster came out.

@lwagers851

51w↑11

@@JoshMobleyMusic oop I wasn't even alive when it came out. Yeah, I guess I don't think that in an overall, financial sense that those artists will win, but I do think they will maintain a big appeal for the same reason an ultra-high definition vr immersion isn't as appealing as going on a vacation to the real thing. And in a world full of digital recreations of people's voices, live performances become more valuable. I mean, many people in my generation will fork over a paycheck's worth of money to see a favorite artist live. Those who can do it live will be even more valuable in the future as the recorded music industry becomes endlessly saturated with garbage, as it already is for the most part. To anybody with taste, there's no comparison to the real deal.

@MGriebe

51w

If people are creating music for music's sake already (some get rich, many do it on the side, and tons do it for just personal enjoyment), and these tools make the entertainment value of the music higher for the last two groups, then yes, the supply of production quality music will shoot through the roof. 'Garbage'? I don't know if it's that. Is it garbage if someone making music uses a new tool to create audio to make it 'better'?

@emanuellandeholm5657

51w↑1

Hatsune Miku

@urphakeandgey6308

51w

I think there could be a short lived revival. There's not much that's cool about a machine effortlessly generating music for you in real-time vs performing musicians, but things will eventually return to baseline.

DJs might become nearly obsolete. Once they pair an AI with Spotify, it's over. Especially if that AI is actually decent at mixing in real time. In theory, it could also generate music perfectly tuned to your tastes (or a crowd's) in real time.

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@foxtrot.uniform.charlie.ki2824

49w↑1

I think maybe the record labels will start cultivating characters like the Gorillaz members like a roster of their own pokemón super stars; If you want to hear rock you can choose from a selection of "rock"-types and the same for pop, rap, R'n'B etc.
Having chosen the band you want to listen to you can dive into the "lore" of the band and its members.
This would allow the fans to see the characters as actual idols as most pop stars are today.

It's basically a merger of what they have done with K-Pop, video-games and an "audio-universe" (akin the Marvel Cinematic Universe) - with vertical and laterally integrated business model, where your rooster of "artist" can fight crime in a comic book, star in a Rom-Com or a children's cartoon and put out an album every 6 months.

I haven't heard anybody vocalise this idea before but I can hardly imagine someone hasn't thought of it yet - it would also be pretty awesome if it wasn't so horrifying as well.

@ultimadum7785

49w

I think so far that this will only be a threat to interchangeable pop music, (which might as well be made from an algorithm now at this point) but something more unpredictable like certain genres of rock won't be replicated as easily. For example, I don't think a genre like shoegaze, noise rock, punk, or even black metal could be copied effectively by an AI just because of how unpredictable the sounds can get.

@tolhumexy6706

47w

Liam's voice is too perfect on Aisis. doesn't have the rasp slightly off tune that makes him a great vocalist.

@pieder

50w↑2

Not only the labels will find themselves by-passed by the distributors (Spotify, etc.), but also those streaming services are of no use for the pure music consumer anymore with ubiquitous AI tools of the future. The ones who listen to the top-20 of today will just configure the AI to produce the music for the moment, in their present mood, according to their personal preferences how a singer should sound, and probably also look. Remember as Rick mentioned earlier in a video: the kids of today have no relationship with the artists. A much smaller group of music lovers will still go to live concerts, will follow true artists and get surprised by music that can’t be built on past experience by AI, because nothing comparable is out there.

@miguelcesaroliveira3448

50w↑3

Great video, Rick....the world is cracking faster and faster in chaos mode.That sounds like human advancement with all the pains revolutions bring about. It will be figured out, in any or most of the ways, my guess is that it will be hybrid and diverse, with solutions for all tastes. I will now get back to my studio and the Joy of my guitar, my microphone and my songwriting. Nobody will take that away from me ever.

@Hanzey1966

47w↑1

But now what if You put a song outhere , Made in Your own Studio and the JOY of Your Guitar and Microphone , for the ,,Love,, of Music . . . And some ComputerNerd outhere takes it and makes an AI version ?? I know I would be Pissed off . . at the least

@lichtfilme

51w↑326

I could imagine this bringing more meaning to a band performing live right in front of you, because it’s completely certified REAL

@brockportstudio5218

51w↑42

Only problem with this is that many artists are performing to tracks these days. So there "live" performances aren't "live".

@Cecrow

51w↑21

Take a look at what ABBA is doing. I'm not convinced the majority of concert-goers will even care about that.

@cornelisvanderzeyden3275

51w↑19

JAPAN has been doing this for a while now. computer AI sings the whole song check out vocaloids. NO ARTIST NEEDED!!! they even do live concerts using holographic projections.

@greggibson33

51w

Actually there will be LESS meaning to live performances. They will eventually be eliminated because people won't demand them. It will be another tradition that will vanish .... it WILL happen. Just a matter of time.

@andyjohnson66

51w↑3

Unless it's KISS or Motley Crue

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@atlasiscooler4694

35w↑1

Interesting to think of the similarities between AI voice-cloning content and Vocaloids. Now, Vocaloids are pretty clear about not being real people, but their voice providers are. However, the people providing their voices do at least see profit from the use of them, which could be a fair template for how voice-cloning models might work in the future.

Additionally even though the voices aren’t real, that means that there’s more emphasis on production in the vocaloid community, with different people having their own styles of “tuning” the voice, and vocaloid fans likely being able to name their favourite producers fairly easily.

Something like 愛して愛して愛して (Love me love me love me) by Kikuo wouldn’t work as a song remotely if the production and non-vocal elements weren’t well-crafted. Even if anyone can buy Hatsune Miku, not everyone could make a song like that.

Now, honestly, I think a lot of people getting invested in AI content nowadays are massive hacks who want to make money off of people more talented than them. But it is interesting to see where creative people will go with this technology, and I think the real success is probably going to be in joint human-AI collaboration. I mean, if everyone can generate a voice or a drawing, you’ve got to make something interesting to stand out and do something that a statistical model wouldn’t think of.

@WaylonMcPhersonGuitar

48w

This could affect smaller artists in a positive way, as long as it's clear people will search specifically for real artists, I know I will!

@geekhomeworld4248

23w

Another brilliant video, and much of what you said will come to pass. It gets scary.

@The340king

49w↑4

I played with Chat GPT to create lyrics for a fake country song title in the style of Junior Brown. The fake title was, "I went back to my fourth wife, for the third time, giving her a second chance to make a first class fool out of me". Chat came back, commenting, "That's one heck of a title" or something like that. It then spit out verses, a chorus, a bridge, and an outro. It was pretty good. I sent it to a friend in the business to forward it to Junior for his impression.

Is this the natural extension of Autotune? Does this allow Millie Vanille to come back?

@dlgray7

37w

Nailed it Rick .. as usual lol 👍

What about AI concerts? Crazy what's coming

@flaviog.4411

51w↑203

I’m not a pro musician, I play guitar in a cover band, mainly rock, classic metal. I have to admit that the possible future scenario that this new technology may cause scares me. I’m quite frustrated by the idea that hours and hours of practice, dedication, passion may be overwhelmed by a machine… On the other side I still believe it’s worth keeping on investing my time in such a brain stimulating activity as music.
Playing an instrument it’s much more than just producing a sequence of notes. Playing in a band, the confrontation with other musicians is a very powerful way to became a better human being.

@CSMcVay

51w↑24

A human playing a musical instrument live is one of the only things that will remain irreplaceable. You’re lucky to have invested in a skill where that’s the case! Almost every skill aside from live human performance will be replaced.

@user-pq9ji7kt4l

51w↑7

Live shows will still be created by humans like you and I.
Ticketmaster is having record sakes as people want live music.
There's nothing like it!
No way to capture the experience....

@swordfishtrombone

51w↑1

@C. S. McVay Hmm. Wait till the androids take over ...

@madshorn5826

51w↑4

I find it funny that when I grew up people were hung up over Echo And The Bunnymen using a drum machine instead of a drummer.

Now a band, say Chat And The Haremen, can supplant the vocalist.

The problem is not the use of technology. The problem is how we split the money/resources.

Why was megastars siphoning off all the money from local artists better for the local artists, than AI tools being used for the same purpose?

@marcelosantana9311

51w

@J Ticketmaster manipulates the market. They hold artists hostages to their plataforma and overcharge people. Live show is dead for the average person. 😭

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@davidslife989

41w↑4

My thought is how long do you think it'll be before we start hearing AI music on the radio and streaming services?

@CS-zn4bu

39w↑2

Never. People want to hear music made by real people, and not by a boring AI algorithm, app or program.

@simonebethune4848

29w

You already have...

@flourishingmusic79

48w

Ai in Music and responses by artsist and labels makes one ponder so many scenarios to try to think this through. For example if we get to a point where the Generative AI is so well trained on a specific artist that you cannot tell the difference when it creates a new song and you think through what the response might be by the artist and label versus a really top notch covers band who have trained themselves on a specific artist and they create a new song and you cannot tell the difference. Makes you think about the potential legal remedies in both cases if the compositions dont sufficiently match an existing compisition to trigger a copyright claim.

@twinkletoesdonkey

38w↑1

I think it will make live music even more important. People will get fed up of artificially generated, unemotional, robotic tracks and want to feel that passion and authenticity. And because AI will make it so hard to distinguish between the two on record, the only way to confirm it will be in a live environment.

Simultaneously, lots of people simply won't care and will lap up AI generated music. But they won't be in my circle of friends, that's for sure.

@cherribraden1045

33w

Actually humans are leaving houses less physical meetings are in decline

@coryturnbull5444

46w↑1

In 1970 I was a musician and very good with electronics. I envisioned then that if you could program a computer with every song ever recorded and told it to write based on random combinations, the result could be something that we never heard or imagined. Talk to musicians who jam a lot and they will say good things often happen by chance. Computers are starting to do "chance" really well. I envision they will use 1/4 tones and make them sound "in tune", and make you want to dance to 19/8 time signature, lol. The sky is the limit, Moore's law is still driving this and it is not going to stop.

@Dopefish1337

49w↑1

Wow, I think you're spot on with this prediction. This will absolutely disrupt the music business! I hadn't really thoight about it this way until I saw this video.

@thesalingrealestateteam6760

51w↑170

Actually my favorite part of this video is when Rick said..”you know why? Cause people don’t care” haha. It’s so unfortunately true. Music has become background decoration for peoples 24/7 TikTok lives. Outside of a small handful of actual music lovers, most people have no idea what instruments make what sound. It’s being cut from all education by our Government. I am visualizing a scene in my mind from 2112 but it’s our future, where he finds this weird stringed instrument…

@michaelmorse7627

51w↑5

Or, more simply put, the artist is not an essential, or now even direct part of the art experience..

@TheAnotherOSC

51w↑5

Putting it simply, you're a gatekeeper.

@mokachin0

51w↑6

it was always like this. not all the people are in love with the music and never really were. Music creation and performing were a privilege. It will stay that way, fortunately or not I don't care.

@Bluebloods7

51w↑1

Your concerns are irrelevant, you will be assimilated.

@nathangaytano1431

51w↑7

Tbh I don't agree like that "small percent of music lovers" is like a couple billion people, like seriously you think everyone in the world uses tiktok? Like you don't think it is basically just vine where young people only use it? This feels like a very North America/Western centric viewpoint tbh it might not even be western centric.

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@PetarIvkovicSEO

30w↑3

@juanselobo

50w↑5

I believe your prediction is extremely accurate! The video was very fascinating and presented in a clear and concise manner.

@treborikki

36w

Always loved your channel and your dialogues, just wanted to share a thought on this discussion in the form of a movie back in 2013 called The Congress. Scanned likeness and immortality of actors and artists, so they say…

@NormanTiner

50w↑32

I don't know what we're going to have to do moving forward, but I think we're going to have to start including voice and art style into the legal definition of "likeness". It takes years, decades even to develop a style. To have that taken after a few minutes of AI training is just horrible.

@jaredf6205

49w↑1

I think this is just a transition issue, no one‘s gonna care about impersonating anyone because no one‘s gonna care about any artists style when they can just tell their computer to make whatever music they want and it pops up instantly.

@peteanddrake4242

48w↑13

That issue has already come and gone with other artistic skills. Portrait painters were all but eliminated by the invention of photography. People who spent their lives becoming great photographers saw their portrait businesses eliminated by amateurs with digital cameras. Now, digital photo pros are losing their businesses to AI tools and smartphones. The only difference here is its a voice and instrument skill being replaced and copied. We will always have music just as we will always have images. But what it means to produce and experience music will continue to be in a constant state of change.

@sfskol9173

49w↑1

Saw McCartney live in Tampa recently. 72 year voice showed, but still loved the show.. I can eventually foresee performers as such having AI substitute their live vocals.

@erthrise8974

51w↑248

Thank you so much for talking about this. It’s terrifying to be a young songwriter who aspires to produce and write for a living when the whole industry could all be automated and mechanized in a matter of weeks.

Eliminates the the whole point and beauty of the creative process.

@NachoFigueroaG

51w↑57

Go out and play live. There's something truly fascinating about people on stage playing actual music with their actual instruments, whether it's a guitar or a piano or their own voices. The energy is different, the experience is different, and no machine can mimic that. There's a reason why we listen recorded music but we still go and see those artists play live music. So chill, there's hope, we are humans and we still need live music.

Keep writing songs man!!!

@TheCocoaDaddy

51w↑12

You know, I'm not sure about eliminating the point of the creative process. Improvisation is something I'm not sure AI will really be able to accomplish. By improvisation, I don't mean basic "deviation" from the main music. I mean deviation in unexpected ways that fit or work. I'm a Rush fan and love the song "La Villa Strangiato". I've heard the studio album version and I've heard many live performances. I actually prefer the live performances when Alex Lifeson (lead guitar) is older because he plays the main solo with much more emotion and feeling than in the early years. In the 'Black Hole Sun' clip played in this video, I heard Kurt Cobain's voice but it didn't "feel" like Kurt Cobain singing. I think he would have sung that song differently.

I dunno, of course I have no idea what the future holds in store and we all know AI isn't going away and will simply get better but I'm not sure it will fully replace creativity, as we know if. If anything, for humans live performance of art will become the only way to "compete" (if that's even the right mindset lol) since only then can we really express ourselves in unique and meaningful ways.

@jaguarandi2

51w↑16

Write for its own sake and you can be even more creative.

@84Tacos

51w↑4

Play live

@ak47dragunov

51w↑13

@TheCocoaDaddy Every AI creation is fundamentally an "improvisation". And who's to say an algorithm won't be developed to have AI adapt to chord and key changes on the spot?

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@fredsalfa

31w

Well presented and edited video with some interesting findings on AI there

@tesla-spectre

50w

The big risk for real artists will be that you produce AI voices which sound not like an artist but very very similar and then people get hooked. And in difference to absuing parts of known songs, which also happens all over, there is no limit because similar is not identical.

@salpotkoman

50w

AI Revolution is definitely here. Just recently, I stumbled upon an AI generated painting that's admittedly a great artwork (regardless of me feeling the Matrix-becoming-real fear). And now it's invading the music world. I honestly don't know how I would feel about it, for sure it's both positive and negative. The only question is which one would eventually outweigh the other.

@honkhonk8009

47w

It invaded awhile ago honestly. Look up OpenAI jukebox.
These deep learning voice emulator programs have been around for awhile. I think cus of chatgpt, it latched onto the AI hype train

@kevintriplett7368

50w↑2

Great video! There are so many AI implications for which human skills will be lost. Playing instruments, diagnosing diseases, typing, reading (?), etc. What should be done?

@markwalsham7115

50w↑4

@Emilstekcor

30w

I think it's personally going to be a matter of perspective. I'm an ai programmer, trainer, hobbyist and personally I see something made with just a prompt as a waste of time. I would personally like to see people generating new and creative things with sounds they've never been able to explicitly use prior. I also like hearing digital remakes with other artists as it's just something good I'd otherwise never realistically hear.

@mirrecords

51w↑299

R.E.M. said it best: “It’s the end of the world as we know it... and I feel fine”. Happy to have lived through the 80’s and 90’s and enjoyed so much real music.

@35milesoflead

51w↑2

Testify!

@Re-Todd_Howard

51w↑22

Music has been fake as hell lately anyway. I welcome the AI overlords, may they destroy Drake and Taylor Swift. “Black Hole Sun won’t you come…”

@dano9704

51w↑1

very true...

@fixthefernback8030

51w↑17

"real music" still exists today, humans don't just stop creating

@sergiodeus3865

51w↑6

pfff. Real music? poor little soul... You kenever knew real music if you never heard a Simphonic Orchestra playing live. Art has been in decadence since the arise of the XX century what is happening right now is just the reaching of rock bottom.

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@nicolapulvirenti2134

46w

the way this is achieved is by using the original voice, so Chris Cornel in the case of the Kurt song, which then gets processed by AI to replicate the artist we want. . That's why it didn't sound nothing like Kurt in that case. Also, Kurt's voice is quite difficult to mimic, while I feel Drake's is quite more easy to replicate.

@jeffpattishall6211

47w

For live entertainment, will there eventually be a stomp box to invoke an AI effect for a particular artist on the fly, much in the same way a harmonizer works? The number of tribute bands for artists,live or dead, may blow up. I’m already working up my “why You gotta be so mean” costume.

@wentzr

39w

count on it.

@gracecohen8477

46w↑3

Real music jas a soul to it. I can tell when something is A.I generated because no matter how good, it doesn't , can't make you feel emotional.

@Sarodwalla

44w

I've gone from acoustic music, then in to synthesizers and computer music. Acoustic music pulls me back to sanity.

@JadenRhodesOfficial

51w↑342

@alexanderthomas2660

51w↑31

It's true, and it's somewhat ironical. The future for real music will be to go back in time, towards the era when recording technology didn't exist, when the only way to truly experience an artist was to go to a live performance.

@cesarnsanchez

51w↑33

why is everybody thinking this technology will only be used for music and not be used by hackers to take your family member's voice, fake a kidnap and ask for money?

@Grili561

51w

@@cesarnsanchez I promise you, governments around the world are currently using AI to calculate exactly how to destroy the economies of other nations.

@RonaldMallaghan-ln4dl

51w↑1

What happens to the improvisation for starters also the performance!!

@axhed

51w↑19

i haven't heard a single ai-generated song that i'd listen to again. i think they're mildly interesting as one-offs, but it will fade quickly. i think middle-tier jingle writers and movie scorers might have to compete with ai, just because of how cheap it will be to use ai. there have been a thousand elvis and michael jackson impersonators, but that's all they've been.

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@renendell

46w

What will blow my mind is if AI is ever able to produce a track that gives me chills. I don’t really listen to the kinds of music that is easy to mass produce.

But if AI can give me a vocal performance like Florence Welch or the plaintive feel of a Regina Spektor song I’ll still hate it, but I would be impressed at least

@tulleuchen

44w↑1

AI covers are very interesting, sometimes hilarious, as long as it's up front about it, I think it's rather entertaining.

@renobrowne5118

50w

Thank you, Rick! I am a regular viewer of your channel from Germany and I've got to say: This thought provoking video should give pause to all of us! Keep up the good work, Herr Beato 🙂

@georgiebearpaws

48w

Sounds cool. I would imagine you could take all those scratchy recordings from the 20's and 30"s and
made that sound awesome.

@PaleBlueDot711

45w

There's also AI of Axl Rose. Aixl sings "Anesthesia", "tell me what you want what you really really want" etc.

@MrPhilm00r

51w↑106

You can almost hear the death rattles of humanity and art in music. We were practically there already, but this may be the kill shot.

@leschatsmusicale

51w↑9

I heard the death rattles over 2 decades ago.

@mr.jazzbodkelsey58

51w

@God In The Glass 🧟‍♂️🧌

@marklondon9004

51w

I'm assuming you've heard of Eliezer Yudkowsky then 😢

@V01DIORE

51w

That’s because you listen to the surface of banality, when the record companies shattered the underground artists were allowed to flourish without traditional elitism… good music and artists will always exist this is just one more tool upon previous vocal synthesis which will enable more to make better music in their expression. Another key out of the record company’s hands opening the door to everyone.

@Pnschs

51w↑11

@CurraheeSix 1 yes but nobody wants perfect amazing music we want to hear intent.Without it it's just " hey check out this cool thing,isn't it amazing ?"

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@not26pls

48w

Just wanted to say, damn! Rick's color grading has been going insane lately lmao

@antoniomota23

48w

Hey Rick! Another prediction: you won’t even need Spotify or Apple Music. Some guy will create an APP where we can upload any artist, and, in 5 seconds, the app generates 10 or 20 songs in the same style. It doesn’t seem very hard if AI keeps developing. By that time, labels, artists and streaming platforms are in trouble…

@pham4925

46w

The issue that I have and could be something that could actually go in court is to see how was the song generated and investigate the AI model to see if it was based on infringing content. Because the song itself might not be something that does infringe copyright but the model itself was infringing copyright. But that has to be a law and because of technicalities it might be hard to prove which songs were sourced. But! We might inquiry for what WAS used for the model. And that could exist a part of the documentation I think.

@coryturnbull5444

46w

Don't lose hope. I think AI may have the side effect of helping the live music scene, (there are a lot of serious live music fans). The last few years almost finished it off, but I predict a rebound.

@RhinonChips

49w

Really refreshing to hear someone suggest AI will be used in the future, without devolving into Skynet levels of fearmongering. Although, I think he's too optimistic that people will accept AI versions of artists, let alone solely AI artists. You can't even look up a fun or comedic use of AI voices without someone delivering the 8000th iteration of "This is genuinely terrifying". Meanwhile, anyone who's listened to these voices long enough will hear all the imperfections every time, like a photoshopped image, you learn to notice the wrong qualities.

@ObiWanKannabis07

51w↑109

Great video as always Rick! Just let me get this straight...those singers that have spent YEARS sounding like robots by over-using autotune and similar plugins, are now pissed because a computer can easily sound just like them?...They have "trained" their audience to actually like that voice style that (in my opinion) hides all the nuances of a really good singing voice. Of course they can be replaced by computers now.

Maybe this was the big labels plan all along!! Get the people to enjoy robot-like singing and then replace the artists with computers! :D

@radman8321

51w↑5

That's profound.

@testadrome

51w↑4

Great point! If only AI could not clone the voice of non-autotuned artists.... but I'm afraid this will soon happen too

@aceedmond8053

51w

The "industry" destroys creativity... they did a good job at dumbing down music culture, now they want to completely steal it... who knows what they'll try to do next.

@jonneill4914

51w↑4

My thoughts exactly, Obi .. most of the top songs on Spotify already sound like AI.

@Paul71H

51w↑4

I had a similar thought watching that guy react to AI-Drake. I was thinking, "but it sounds like a robot!" Then I realized that the real Drake probably sounds like a robot too, because of all the effects on his voice.

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@eeVooMusic

40w↑2

No matter who it is making the music you still have to be creative. Just because AI is here you still need to write good lyrics and melodies in your composition.

@jarmo2975

39w

AI will be able to do that.

@LovelyArtofMine

38w↑1

AI is a parasite that robs artists and musicians.

@Drstrange3000

28w

I'm not sure about that. While it could write melodies and such, you will begin to notice patterns and irregularities. It won't really have a lot of the improvisations and imperfections regular music has. @@jarmo2975

@willmunn

47w

It's not just about ripping someone's voice onto their track and record company greed. Imagine what modern day Herbie Hancock's would do with AI, what getting this into aphex twins hands would do, I can see whole new genres getting created.

@vurbddum

49w

Its time the viewers & listeners decide if they like art for the end product or the creation of the peice, the story, the emotion and feeling.

@leapark01

50w

Thank you so much for posting. Exciting times lie ahead. looking forward to new "Pink Floyd", "Rolling Stones" "Beatles" ."Led Zeppelin".

@bodhran1965

46w

We're at the early stages of AI in music. Let's all meet in 2 years and see how far it has progressed. Will we still have music careers?

@luvpants2012

51w↑132

We all hoped there would be another music revolution but this isn't quite what we expected.

@mgl9318

50w↑4

musicians are even safer than us programmers

@gareof

50w↑10

I'm an old pro from the 60's & 70's & 80's- - This is actually the music revolution I expected after the simplistic rap & hip-hop 'music' was introduced & accepted in the early 90's . . along with auto-tune . .

@luvpants2012

50w↑2

@gareof more than accepted, got way bigger than it deserved to be. But anything that makes money is going to pushed and pushed more.

@LaKbiz

50w↑4

You know how to make God laugh ? Tell him about your hopes...

@dmacrolens

50w↑1

You don't even know what you expect.

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@gneisenau89

47w

I would think at some point there will have to be some sort of 'actual human performance' certification. Kind of like with wine or other foodstuffs that can only use a brand name when that item comes from the region in question.

@pa_maj.MARTINI-van-MAN

49w↑1

The way I see it, many Young folk end up having crushes on certain artists/band members (think boy bands) as well as their music/songs and this relationship between their songs and their lives...real emotional value with connection.
If you think back to Elvis as an example, girls fainting over him at concerts, will they faint over AI?
AI could be thought of as just another (although probably rather large) diverse music genre, some will like it (or the idea of it) and some will not.
Like most things in life, it will create two camps.
As long as AI doesn't become the ruler of our world and we don't have to bow down to it!?
Oh' and a fail safe klll switch of course might be very handy.

I believe we're already relying on computational power too much, a Good EMP strike would be a disaster at this time to our civilization...banking systems, health care systems and businesses to name a few...It would probably create the worst dilemma for mankind in human history...I just hope there's a Good backup plan already in place.

@ItsWesSmithYo

19w

Beautiful time to be alive, creative, and making music 🙏 have fun everyone 😎🖤🐓

@VirtualDvid

46w

I work on AI and I highly appreciate you taking the time to inform yourself and give a clear explanation. (Was it gpt? Lol)

I have been listening some of the song replacing the voice with Freddie Mercury's voice. I want those songs in my Spotify playlist. There are so many bands with good music but hate the voice, sorry guys but it is what it is lol.

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