Bratz is an American fashion doll and media franchise created by former Mat… Read Full Bio ↴Bratz is an American fashion doll and media franchise created by former Mattel employee Carter Bryant for MGA Entertainment which debuted in 2001.

The four original 10-inch (25 cm) dolls were released on May 21, 2001 — Yasmin, Cloe, Jade, and Sasha. They featured almond-shaped eyes adorned with eye shadow and lush and big glossy lips. Bratz reached great success with the expansion to spin-offs including Bratz Kidz, Bratz Boyz, Bratz Babyz and Bratzillaz and a media franchise consisting of discography and adaptations into a TV series, a web series, a live-action film and video games. Global sales of the entire franchise grossed $2 billion in 2005 and by the following year, the brand had about 40 percent of the fashion-doll market.

The Bratz doll lines have provoked controversy in several areas from their stylized proportions to fashion-forward clothing, capitalizing closely on pop culture trends. Since the brand's launch in 2001, franchise distributor MGA Entertainment got embroiled in a lengthy legal dispute with Mattel over the rights to its design, which ended in 2011 with MGA as the victors. Related litigation is ongoing in a lawsuit by MGA alleging Mattel's theft of trade secrets.

MGA has paused the Bratz brand since the onset of the litigation and rebranded it several throughout its lifespan, with the first of those coming in 2010 after Mattel's first lawsuit, only to return later that year to commemorate the brand's 10th anniversary. In 2013, Bratz changed to have a taller bodies, an all-new logo and branding, and continued through 2014, in an effort to return the brand to its roots. As a result, none of the 2014 product line was made available in North Americas.

In July 2015, Bratz relaunched a second time with new doll lines and introducing a new main character, Raya to the debut lineup from its 2001 launch as well as a new slogan and website design. The bodies were changed to be 10" (25 cm) tall again, but with new bodies and head molds. These dolls were met with negative reactions from fans, as the brand was more oriented towards younger kids rather than tweens and teens like the previous dolls. Due to the poor reception and sales, the dolls were once again discontinued in 2016.

In September 2018, a new line of dolls called "Bratz Collector" were designed by fashion illustrator Hayden Williams and released exclusively on Amazon. The brand featured closely resemblance to the original 2001 doll line. In June 2021, for their 20th anniversary, Bratz released near-replicas of the debut dolls from its 2001 launch.

I Got Your Back
Bratz Lyrics

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Any time that you need a friend
Thats what I'm here for (here for)
Whenever trouble comes a knocking
At your door
When you feel that theres no way out
And its more than you can take
You can follow me
I'm gonna show you the way

Oh be there by your side
And you know that oh
I'm gonna make it work out fine

I've got your back
I've got you
Don't need to worry bout an thing
I've got your back
I'll be there any time you call
I've got your back
I've got you
Just know that you can count on me
I've got your back
I'll be there to catch you when you fall
I've got you back
( oh oh)
I've got your back
(yeah yeah)
I've got your back
(got your back)
I've got your back yeah yeah yeah
Any time that you feel alone
And you think all hope is gone
I'm someone that you know
You can get to know
When you feel the world closing in
And you dont know what to do
Call on me, I'll always be there for you

Oh be there by your side
And you know that oh
I'm gonna make it work out fine

I've got your back
I've got you
Don't need to worry bout an thing
I've got your back
I'll be there any time you call
I've got your back
I've got you
Just know that you can count on me
I've got your back
I'll be there to catch you when you fall

I've got you back
( oh oh)
I've got your back
(yeah yeah)
I've got your back
(got your back)
I've got your back yeah yeah yeah

I've got you back
( oh oh)
I've got your back
(yeah yeah)
I've got your back
(got your back)

I've got your back

Overall Meaning

Bratz's song "I Got Your Back" is all about friendship and support. The opening line, "Any time that you need a friend, that's what I'm here for," shows that the singer is willing to be there for their friend through anything. The verse goes on to describe the support that the singer can offer when their friend is going through tough times. They promise to "show [their friend] the way" and "make it work out fine" when trouble comes knocking.

The chorus reinforces this message of unwavering support. The repeated lines "I've got your back, I've got you" emphasize that the singer is fully committed to being there for their friend at all times. They urge their friend not to worry about anything and promise to "be there any time you call." The final line of the chorus, "I'll be there to catch you when you fall," brings the imagery full circle, painting a picture of the singer standing ready to catch their friend if they stumble.

Overall, "I Got Your Back" is a heartwarming affirmation of the power of friendship and support. It emphasizes the importance of being there for each other through the ups and downs of life and promises to be a reliable anchor for anyone who needs it.

Line by Line Meaning

Any time that you need a friend
Whenever you lack companionship,

Thats what I'm here for (here for)
I'm here to offer my friendship,

Whenever trouble comes a knocking
When adversity arises,

At your door
In your direction,

When you feel that theres no way out
When you feel stuck,

And its more than you can take
And the situation seems overwhelming,

You can follow me
You can rely on me,

I'm gonna show you the way
I will help you find a solution.

Oh be there by your side
I will be there with you,

And you know that oh
And you can trust that,

I'm gonna make it work out fine
I will help you overcome the difficulty.

I've got your back
I am your ally,

I've got you
I support you,

Don't need to worry bout an thing
You don't have to fret,

I'll be there any time you call
I will be available when you need me,

Just know that you can count on me
You can rely on me,

I'll be there to catch you when you fall
I'll support you when you stumble.

Lyrics © Universal Music Publishing Group, Sony/ATV Music Publishing LLC, Warner Chappell Music, Inc.
Written by: MATTHEW GERRARD, ROBERT NEVIL

Lyrics Licensed & Provided by LyricFind

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