The four original 10-inch (25 cm) dolls were released on May 21, 2001 — Yasmin, Cloe, Jade, and Sasha. They featured almond-shaped eyes adorned with eye shadow and lush and big glossy lips. Bratz reached great success with the expansion to spin-offs including Bratz Kidz, Bratz Boyz, Bratz Babyz and Bratzillaz and a media franchise consisting of discography and adaptations into a TV series, a web series, a live-action film and video games. Global sales of the entire franchise grossed $2 billion in 2005 and by the following year, the brand had about 40 percent of the fashion-doll market.
The Bratz doll lines have provoked controversy in several areas from their stylized proportions to fashion-forward clothing, capitalizing closely on pop culture trends. Since the brand's launch in 2001, franchise distributor MGA Entertainment got embroiled in a lengthy legal dispute with Mattel over the rights to its design, which ended in 2011 with MGA as the victors. Related litigation is ongoing in a lawsuit by MGA alleging Mattel's theft of trade secrets.
MGA has paused the Bratz brand since the onset of the litigation and rebranded it several throughout its lifespan, with the first of those coming in 2010 after Mattel's first lawsuit, only to return later that year to commemorate the brand's 10th anniversary. In 2013, Bratz changed to have a taller bodies, an all-new logo and branding, and continued through 2014, in an effort to return the brand to its roots. As a result, none of the 2014 product line was made available in North Americas.
In July 2015, Bratz relaunched a second time with new doll lines and introducing a new main character, Raya to the debut lineup from its 2001 launch as well as a new slogan and website design. The bodies were changed to be 10" (25 cm) tall again, but with new bodies and head molds. These dolls were met with negative reactions from fans, as the brand was more oriented towards younger kids rather than tweens and teens like the previous dolls. Due to the poor reception and sales, the dolls were once again discontinued in 2016.
In September 2018, a new line of dolls called "Bratz Collector" were designed by fashion illustrator Hayden Williams and released exclusively on Amazon. The brand featured closely resemblance to the original 2001 doll line. In June 2021, for their 20th anniversary, Bratz released near-replicas of the debut dolls from its 2001 launch.
Ready To Roll
Bratz Lyrics
Jump to: Overall Meaning ↴ Line by Line Meaning ↴
Push it to the limit, never lose control
I'm red hot, kid you not, look what I can do
You wanna see a little more, check this out
Ridin' on the edge is what it's all about, yeah
Anything I wanna do, I can, I've got the moves
I'm ready to roll
I'm gonna reach for the sky
I'm ready to roll
Nothing can slow me down
I feel like I can fly
Heatin' up the side walk, working it out
Make it look good, is what it's all about, now
Having such a good time
Think I wanna have some more
I'm ready to roll
Nothing can stop me now
I'm gonna reach for the sky
I'm ready to roll
Nothing can slow me down
I feel like I can fly
I'm ready to roll
I can do anything, anything at all
I'm ready to roll
Nothing can slow me down
I feel like I can fly
I'm ready to roll
I'm ready
I'm ready to roll
I'm rock steady
You know, yeah, yeah
I'm all revved up
So come on
That's what I'm talkin' 'bout
I'm never gonna stop
One, two, three, four
Turn it up a little more
I'm ready and I'm steady and I'm on the go
Push it to the limit, never lose control
I'm red hot, kid you not, look what I can do
You wanna see a little more, check this out
Ridin' on the edge is what it's all about, yeah
Anything I wanna do, I can, I've got the moves
I'm ready to roll
Nothing can stop me now
I'm gonna reach for the sky
I'm ready to roll
Nothing can slow me down
I feel like I can fly
I'm ready to roll
I can do anything, anything at all
I'm ready to roll
Nothing can slow me down
I feel like I can fly
I'm ready to roll
Na, na, na, na, na, na, na, na
Na, na, na, na, na, na, na, na
Na, na, na, na, na, na, na, na
I'm ready to roll
Na, na, na, na, na, na, na, na
Na, na, na, na, na, na, na, na
Na, na, na, na, na, na, na, na
I'm ready to roll
Bratz's song "Ready To Roll" is an upbeat and confident tune that celebrates the feeling of being fully prepared to tackle anything that comes your way with self-assuredness and vigor. The song starts with a declaration of readiness and a determination to never lose control, followed by a boastful description of the singer's talents and abilities, promising that they can do anything because they have the moves. The song then portrays the joy and fun of being fully immersed in the moment, having a good time and not wanting it to end.
As the chorus repeats with increasing intensity, the song's message becomes clear: nothing can stop the singer now, they are going to reach for the sky and nothing can slow them down, they feel like they can fly. The song's high-energy beat and the repetition of the chorus create a sense of euphoria, encouraging listeners to tap into their own inner strength and go for it with confidence.
Overall, "Ready To Roll" is a feel-good anthem that celebrates the power of being fully prepared and self-assured. It encourages listeners to embrace their abilities and tackle anything with confidence and joy.
Line by Line Meaning
I'm ready and I'm steady and I'm on the go
I am fully prepared and balanced to immediately take action and move forward
Push it to the limit, never lose control
Challenge myself to go beyond limitations but still maintain control and focus
I'm red hot, kid you not, look what I can do
I am unstoppable and can confidently accomplish anything; watch me in action
You wanna see a little more, check this out
If you think I'm impressive now, wait until you see what else I can do
Ridin' on the edge is what it's all about, yeah
Living life to its fullest and taking risks that push boundaries is the ultimate experience
Anything I wanna do, I can, I've got the moves
I am capable of achieving anything I desire because I have the skills and talent to do so
I'm ready to roll
I am fully prepared and motivated to take action and move forward
Nothing can stop me now
No obstacle or challenge will be able to prevent me from achieving my goals
I'm gonna reach for the sky
I will aim high and aspire to achieve greatness
Nothing can slow me down
No setback or delay will hinder my progress or deter my determination
I feel like I can fly
The sense of accomplishment and freedom is so thrilling that I feel like I could soar
Heatin' up the side walk, working it out
I am creating a buzz and radiating energy everywhere I go by showcasing my skills and talents
Make it look good, is what it's all about, now
I am not only talented, but I also aim to make everything I do visually impressive and pleasing
Having such a good time
The rush of adrenaline and success is creating such an enjoyable experience
Think I wanna have some more
I am eager to continue experiencing this sense of achievement and excitement
I'm ready
I am fully prepared and motivated
I'm rock steady
I am unshakeable and resolute in my determination
You know, yeah, yeah
I am confident and assertive in my abilities
I'm all revved up
I am energized and ready to go
So come on
Join me in experiencing and accomplishing great things
That's what I'm talkin' 'bout
This is the essence of achievement - pushing limits, taking risks, and enjoying the rewards
I'm never gonna stop
I will continue to work hard, take risks, and achieve my goals with undeterred determination
One, two, three, four
Counting down to further progress and success
Turn it up a little more
Pushing myself even harder to achieve greater heights
Na, na, na, na, na, na, na, na
Common expression of celebratory energy and enthusiasm
Lyrics © Sony/ATV Music Publishing LLC
Written by: MATTHEW GERRARD, ROBERT NEVIL
Lyrics Licensed & Provided by LyricFind
JFairy
this song is motivating!
Richard Edelstein
this describes Rainbow Dash very well
Caramel female
Better yet it described both of them very well.
Endiah Harrison
I love this song! 😊😍💕🎶
daniel samuels
I agree with the part about Rainbow Dash. Great way to put some R&B in a kid's morning.
Blessed with pink
I used to love this song
CNTheMaxx
Bratz Really Girlz.. that's new.
ma lo
ı love this song
Ink Cub
Shit i still remembered some of the lyrics lol
naturalglam89
cool!