The four original 10-inch (25 cm) dolls were released on May 21, 2001 β Yasmin, Cloe, Jade, and Sasha. They featured almond-shaped eyes adorned with eye shadow and lush and big glossy lips. Bratz reached great success with the expansion to spin-offs including Bratz Kidz, Bratz Boyz, Bratz Babyz and Bratzillaz and a media franchise consisting of discography and adaptations into a TV series, a web series, a live-action film and video games. Global sales of the entire franchise grossed $2 billion in 2005 and by the following year, the brand had about 40 percent of the fashion-doll market.
The Bratz doll lines have provoked controversy in several areas from their stylized proportions to fashion-forward clothing, capitalizing closely on pop culture trends. Since the brand's launch in 2001, franchise distributor MGA Entertainment got embroiled in a lengthy legal dispute with Mattel over the rights to its design, which ended in 2011 with MGA as the victors. Related litigation is ongoing in a lawsuit by MGA alleging Mattel's theft of trade secrets.
MGA has paused the Bratz brand since the onset of the litigation and rebranded it several throughout its lifespan, with the first of those coming in 2010 after Mattel's first lawsuit, only to return later that year to commemorate the brand's 10th anniversary. In 2013, Bratz changed to have a taller bodies, an all-new logo and branding, and continued through 2014, in an effort to return the brand to its roots. As a result, none of the 2014 product line was made available in North Americas.
In July 2015, Bratz relaunched a second time with new doll lines and introducing a new main character, Raya to the debut lineup from its 2001 launch as well as a new slogan and website design. The bodies were changed to be 10" (25 cm) tall again, but with new bodies and head molds. These dolls were met with negative reactions from fans, as the brand was more oriented towards younger kids rather than tweens and teens like the previous dolls. Due to the poor reception and sales, the dolls were once again discontinued in 2016.
In September 2018, a new line of dolls called "Bratz Collector" were designed by fashion illustrator Hayden Williams and released exclusively on Amazon. The brand featured closely resemblance to the original 2001 doll line. In June 2021, for their 20th anniversary, Bratz released near-replicas of the debut dolls from its 2001 launch.
Look Closer
Bratz Lyrics
Jump to: Overall Meaning ↴ Line by Line Meaning ↴
Check it out again
Take another look
To know what's real
What is real
Thing you think you see
Are not what they appear to be
So concealed, will be revealed
Look closer
Becomes clear
Nothing's the way it seems
Look closer
There's more there
Take time to really see
Look closer
In between the lines
More than meets the eye
Take another look
And see what's there
What is there
What is truly real
Is sometimes concealed
The beauty underneath
Is everywhere, beyond compare
Look closer
Becomes clear
Nothing's the way it seems
Look closer
There's more there
Take time to really see
Look closer
Becomes clear
Nothing's the way it seems
Look closer
There's more there
Take time to really see
Everything we think is one thing
Isn't always just what t seems
Is it now take a look around
Looking closer, that's when you see
Everything has so much beauty underneath
When we open up our eyes
Look closer
There's more there
Look closer
Look closer
Becomes clear
Nothing's the way it seems
Look closer
There's more there
Take time to really see
The song "Look Closer" is about how things are not always what they seem to be, and that there is more to people and situations than meets the eye. The lyrics encourage people to take another look and to look closer to see what is real and what is hidden underneath, as appearances can be deceiving. The song urges listeners to not just judge things at face value and to take the time to see what is truly there.
The verses of the song talks about how the things we think we see are not always as they appear and that there is beauty hidden underneath. The chorus encourages the listeners to look closer, take their time, and really see things for what they are, not just what they appear to be. The song also points out that everything we think is one thing may not always be just what it seems, and that we need to take a closer look around to truly understand what's going on.
This song's meaning is a positive and uplifting message, encouraging listeners to explore deeper and to not judge situations or people solely on appearances. It reinforces the importance of seeing the beauty in all things, even when it is not immediately visible.
Line by Line Meaning
If you're wonderin'
If you're curious
Check it out again
Look again
Take another look
Look again
To know what's real
To understand what is true
What is real
What is true
Thing you think you see
What you think you see
Are not what they appear to be
Are not accurate
The beauty underneath
The hidden beauty
So concealed, will be revealed
Will be shown eventually
Look closer
Take a closer look
Becomes clear
Becomes apparent
Nothing's the way it seems
Things are not as they appear
There's more there
There is more to it
Take time to really see
Take time to fully perceive
In between the lines
The hidden meaning
More than meets the eye
More than what is visible
And see what's there
Take a closer look
What is truly real
What is actually true
Is sometimes concealed
Is sometimes hidden
The beauty underneath
The hidden beauty
Is everywhere, beyond compare
Is amazing everywhere
Everything we think is one thing
Everything we think is a certain way
Isn't always just what t seems
Is not always as it appears
Is it now take a look around
Is it now time to observe
Looking closer, that's when you see
Observing in detail is when you see
Everything has so much beauty underneath
Everything has hidden beauty
When we open up our eyes
When we observe better
Lyrics Β© Sony/ATV Music Publishing LLC
Written by: MATTHEW GERRARD, ROBERT NEVIL
Lyrics Licensed & Provided by LyricFind
seren
When Bratz songs are better than most songs being released now
Felipe Barbosa
So true. Tiktok need a trend with bratz music
Maria Fernanda Martinez Gonzalez
I personally think this song is telling to believe in the things we think are not real (Fairies, magic, UFO's, witches, ghosts, etc)... but I do. I don't really mind what people think, and even if they say i'm too old to believe in those things. I'm going to turn 20 and I'm a believer. π
γΈγΌγ’ my Zea
purr
Katie Thorley
Bratz also had an episode where aliens came to Earth and took over Stiles High and brainwashed the students.
wateva
Same
letters from candle
Maria Fernanda Martinez Gonzalez is for everything
tor emind
Me too, movie called they live, has a scene exactly like Sasha and jade finding the pixies lol
lasting happiness
iβve had an addiction to this song for almost 2 years now π i think because itβs very whimsical and magical
Ella W
Fr this song is everything