The four original 10-inch (25 cm) dolls were released on May 21, 2001 — Yasmin, Cloe, Jade, and Sasha. They featured almond-shaped eyes adorned with eye shadow and lush and big glossy lips. Bratz reached great success with the expansion to spin-offs including Bratz Kidz, Bratz Boyz, Bratz Babyz and Bratzillaz and a media franchise consisting of discography and adaptations into a TV series, a web series, a live-action film and video games. Global sales of the entire franchise grossed $2 billion in 2005 and by the following year, the brand had about 40 percent of the fashion-doll market.
The Bratz doll lines have provoked controversy in several areas from their stylized proportions to fashion-forward clothing, capitalizing closely on pop culture trends. Since the brand's launch in 2001, franchise distributor MGA Entertainment got embroiled in a lengthy legal dispute with Mattel over the rights to its design, which ended in 2011 with MGA as the victors. Related litigation is ongoing in a lawsuit by MGA alleging Mattel's theft of trade secrets.
MGA has paused the Bratz brand since the onset of the litigation and rebranded it several throughout its lifespan, with the first of those coming in 2010 after Mattel's first lawsuit, only to return later that year to commemorate the brand's 10th anniversary. In 2013, Bratz changed to have a taller bodies, an all-new logo and branding, and continued through 2014, in an effort to return the brand to its roots. As a result, none of the 2014 product line was made available in North Americas.
In July 2015, Bratz relaunched a second time with new doll lines and introducing a new main character, Raya to the debut lineup from its 2001 launch as well as a new slogan and website design. The bodies were changed to be 10" (25 cm) tall again, but with new bodies and head molds. These dolls were met with negative reactions from fans, as the brand was more oriented towards younger kids rather than tweens and teens like the previous dolls. Due to the poor reception and sales, the dolls were once again discontinued in 2016.
In September 2018, a new line of dolls called "Bratz Collector" were designed by fashion illustrator Hayden Williams and released exclusively on Amazon. The brand featured closely resemblance to the original 2001 doll line. In June 2021, for their 20th anniversary, Bratz released near-replicas of the debut dolls from its 2001 launch.
The Groove
Bratz Lyrics
Jump to: Overall Meaning ↴ Line by Line Meaning ↴
Get into you
Everybody make your move
It's what we do
Wave your hands now
Feel the groove
Talkin' to you
The afternoon
Time to dance now
Now that you got it
We're gonna rock it
Now that you say it
We're gonna play it
Everyone get on the dance floor
You got to feel the groove
Get into you
Everybody make your move
It's what we do
Wave your hands now
Feel the groove
Talkin' to you
Everybody groovin' through
The afternoon
Time to dance now
Now that you know it
You can control it
Now that we're rockin'
We're never stoppin'
You got to feel the groove
Get into you
Everybody make your move
It's what we do
Wave your hands now
Feel the groove
Talkin' to you
Everybody groovin' through
The afternoon
Time to dance now
Let the music play
Let it just take you away to another world
Everyone, all the boys and all the girls
If you like to dance
Let me hear you say "oh yeah"
If the rhythm takes you there
Then wave your hands in the air
Oh yeah
You got to feel the groove
Get into you
Everybody make your move
It's what we do
Wave your hands now
Feel the groove
Talkin' to you
Everybody groovin' through
The afternoon
Time to dance now
"The Groove" by Bratz is a classic pop song about the power of music and how it can make people dance and forget their problems. The lyrics encourage the listener to let go of inhibitions and allow the music to take over. The first verse sets the tone of the song by telling people to “feel the groove” and “get into you.” The chorus emphasizes this idea further by telling everyone to “make your move,” and “wave your hands now.” The song also tells the listener that it’s time to dance and encourages them to join in with the rest of the crowd.
The second verse of the song tells the listener that the music has taken over and that “everybody [is] groovin' through the afternoon.” The chorus is repeated, with the lyrics encouraging people to control the groove and never stop dancing. The bridge encourages the listener to let the music take over, to let it transport them to another world. The lyrics are simple and easy to follow, and the song itself is upbeat and catchy. The song reminds listeners of the joy that music can bring and how it can be used to escape from the pressures of everyday life.
Line by Line Meaning
You got to feel the groove
It is necessary for you to sense the rhythm
Get into you
Let it deeply affect your being
Everybody make your move
Everyone should be dancing to the groove
It's what we do
It's our way of life
Wave your hands now
Move your hands rhythmically
Feel the groove
Sense the rhythm
Talkin' to you
Addressing you directly
Everybody groovin' through
Everyone is flowing with the rhythm
The afternoon
During the afternoon
Time to dance now
It's time to dance
Now that you got it
Now that you understand the rhythm
We're gonna rock it
We're going to dance to the rhythm
Now that you say it
Now that you acknowledge it
We're gonna play it
We're going to dance to the rhythm
Everyone get on the dance floor
Everyone should come dance
Now that you know it
Now that you understand the rhythm
You can control it
You can lead the rhythm
Now that we're rockin'
Now that we're dancing with the rhythm
We're never stoppin'
We will never stop dancing
Let the music play
Allow the music to continue playing
Let it just take you away to another world
Allow it to carry you away to an ethereal world
Everyone, all the boys and all the girls
All people, regardless of gender, should participate
If you like to dance
If you enjoy dancing
Let me hear you say "oh yeah"
Express your enthusiasm by saying 'oh yeah'
If the rhythm takes you there
If you are moved by the rhythm
Then wave your hands in the air
Lift your hands up high
Oh yeah
Expressing enthusiasm
Lyrics © Sony/ATV Music Publishing LLC
Written by: MATTHEW GERRARD, ROBERT NEVIL
Lyrics Licensed & Provided by LyricFind
Hoshi Kwon
The way bratz music totally slaps more than todays current music
Doge Kimg
Henlo horanghae sml 😍😍😍😭
Dragon dice
Preach
Autumn Cloud
Right!
Bratz_PunkPrincess07
All my friendz listen to mainstream stuff,
I listen to Bratz!!
Daniel Samuels
All the Bratz songs could be on its own club playlist. Who else think so?
Nina Shafon
I'm 16 & still loving bratz!
MediEvilFan 147
I'm 20 and still loving the bratz. Haha.
Roxanne ♡
MediEvilFan 147 Omg bae!!! I found you! Haha, I'm 19 and I love it! Heck, I'll be in my 30's still jammin' to them! 💖
Armani
Haha well you're 20 now! I'm 16 and in 4 years I'll still love bratz😂😂💜