He began to gain major recognition in 2010, after his first retail release, Overly Dedicated. The following year, Lamar independently released his first studio album, Section.80, which included his debut single, "HiiiPoWeR". By that time, he had amassed a large Internet following and collaborated with several artists in the hip hop industry, including The Game, Snoop Dogg, Busta Rhymes and Lil Wayne.
Lamar secured a major-label record deal with Aftermath and Interscope Records, in 2012. His major-label debut, good kid, m.A.A.d city, was released in October 2012 to critical success. The record contained the top 40 singles "Swimming Pools (Drank)", "Bitch, Don't Kill My Vibe", and "Poetic Justice". It debuted at number two on the U.S. Billboard 200 chart and was later certified platinum by the Recording Industry Association of America (RIAA). Lamar won his first Grammy Award for "i", lead single from his critical acclaimed third album To Pimp a Butterfly (2015). The album drew on free jazz, funk, soul, and spoken word, debuted atop the charts in the U.S. and the UK, and won the Grammy Award for Best Rap Album at the 58th ceremony. In 2016, Lamar released untitled unmastered., a collection of unreleased demos that originated during the recording sessions for Butterfly.
Lamar has received a number of accolades over the course of his career, including seven Grammy Awards. In early 2013, MTV named Lamar the number one "Hottest MC in the Game", on their annual list. Time named Lamar one of the 100 most influential people in the world in 2016. Aside from his solo career, Lamar is also known as a member of the West Coast hip hop supergroup Black Hippy, alongside his TDE label-mates and fellow South Los Angeles-based rappers Ab-Soul, Jay Rock and Schoolboy Q. Hip-Hop rap seen live west coast California